Media and Communication Articles

If you want to work in social media, you may be wondering how a bachelor’s degree in social media management can help you achieve that

Visual merchandising is a marketing practice using color, lighting, display arrangements, technology and other elements to make products more appealing and attract and engage the

Successful marketers know that they need to get their brand and products in front of their target demographic as often as possible. However, that depends

Graphic communication involves creating and conveying ideas through visual and textual elements. This discipline focuses on visual content communication — physically or virtually — to

The field of fashion merchandising and marketing is a fast-paced field that involves product management, consumer behavior, marketing channels, pricing strategies, supply chain strategy and

Social media has become a driving force for building connections, brand awareness and customer loyalty. A Sprout Social consumer survey found that 76% of respondents choose to

No company plans to have a crisis, but most companies expect to face one at some point. From a cyberattack that shuts down an oil

While social media has been central to work and life for some time, it has now become even more essential as “the go-to window to

Have you ever wished you had responded differently in a staff meeting or asked better questions during a performance review? If you answered yes, you’re

You are sure you could be a great social media manager. After all, you are an ace at Facebook, proficient in Twitter and use Instagram

You’ve heard it before, and you’ll hear it again: “Communication is key.” People frequently use this phrase to explain how words play an inherent role

The job that Brittany Westmoreland loved in high school became the career that led her back to college. Westmoreland, the marketing coordinator at Currahee Club

If you are thinking about pursuing a social media degree, it is important to know how social media fits into strategic communications. Strategic communications, within

Prospective communications students may have been drawn to the field because they have heard that there are many available jobs in communications. Indeed, there is

To earn a Bachelor of Science in Strategic Communications — Social Media Management from Arkansas State, students need to take 18 to 21 credit hours

Some courses of study — medicine, law and accounting, to name a few — are given immediate respect. On the other hand, the respectability of

A flourishing organization may delay preparing for a crisis, believing that an emergency could not possibly happen to them, but the absence of a crisis

Everybody communicates, which is probably why many people take this valuable skill for granted. However, some people are more effective communicators than others, and those

Public relations often gets confused with advertising. While both influence public opinion, there are vast differences between the two fields. Advertising is paid communication, as

People do not read how they used to. Thanks to the internet, people encounter so much more content than they once did — articles and

Social media managers help their organizations capitalize on the surging popularity of social media platforms by creating and overseeing engagement, branding and marketing campaigns. Brand

If you are thinking of earning a bachelor’s degree in social media management, you probably love social media. You happily update Facebook every day. You

  When communication occurs, it typically happens in one of three ways: verbal, nonverbal and visual. People very often take communication for granted. Communicators constantly

  Learn to Resolve Conflicts at Work with an Online Communication Degree Many managers feel they have insufficient conflict resolution skills – they feel that