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Master of Science in Strategic Communications with an Emphasis in Global Communications Online


Gain specialized expertise in global communications, sharpen your communication talents and give yourself the opportunity for higher level roles with the M.S. in Strategic Communications – Global Communications program.

Next Apply Date: 8/5/24
Next Class Start Date: 8/20/24
Apply Now
Next Apply Date: 8/5/24
Next Class Start Date: 8/20/24

Program Overview


Explore our online M.S. in Strategic Communications – Global Communications degree

Expand your communication skills to a global audience with the Master of Science in Strategic Communications – Global Communications online program at Arkansas State University.

This online master’s in strategic communications program gives you the opportunity to hone your communication and research skills, as well as understand the “why” behind communication strategies and methods. Plus, you will gain specialized expertise in creating and disseminating messages applicable across languages, cultures and technologies.

Coursework includes a course on communications for social change and advocacy, international intellectual property law, and intercultural communication. You will also study audience market analysis, quantitative research methods and an advanced study of the principles and practice of media advertising.

In this online M.S. in Strategic Communications – Global Communications program, you will:

  • Understand the role of intellectual property in the international arena
  • Investigate case studies and challenges in messaging across language and cultures in a global setting (and even a domestic setting with multicultural audiences)
  • Develop messaging and communication strategies for global audiences
  • Create effective messaging to advance the mission of an organization
  • Understand and utilize audience analysis tools and advertising methods to advance messaging
  • Explore empirical research in mass communications
  • Understand the role of intellectual property in the international arena
  • Investigate case studies and challenges in messaging across language and cultures in a global setting (and even a domestic setting with multicultural audiences)
  • Develop messaging and communication strategies for global audiences
  • Create effective messaging to advance the mission of an organization
  • Understand and utilize audience analysis tools and advertising methods to advance messaging
  • Explore empirical research in mass communications

As a graduate, you will be prepared for career advancement into communication roles, including:

  • Corporate Communications Manager
  • Nonprofit Communications Director
  • International Brand Manager
  • Content Marketing Manager
  • Corporate Communications Manager
  • Nonprofit Communications Director
  • International Brand Manager
  • Content Marketing Manager

Also available:

A-State offers a variety of graduate programs in a convenient online format. Explore our full range of online graduate programs.

Total Tuition: $10,200
Program Duration: As few as 10 months
Credit Hours 30
Apply Now

Need More Information?

Call 866-621-8096

Call 866-621-8096

Tuition


Learn more about our affordable tuition

Our M.S. in Strategic Communications – Global Communications online program offers the same affordable, pay-by-the course tuition for all U.S. residents. All fees are included.

Tuition breakdown:

Per Credit Hour: $340
Total Tuition: $10,200

Calendar


Important dates for our online M.S. in Strategic Communications – Global Communications

Our M.S. in Strategic Communications – Global Communications emphasis online program is designed to be flexible and convenient for working professionals, with accelerated coursework and multiple starts each year.

Please note Summer 1 and Summer 2 terms are 5 weeks in duration for this program.

TermProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlinePayment DueLast Class Day
Summer 15/28/245/14/245/17/245/23/245/24/246/27/24
Summer 27/2/246/18/246/21/246/27/246/28/248/1/24
Fall 18/20/248/5/248/9/248/15/248/16/2410/4/24
Fall 210/14/249/30/2410/4/2410/10/2410/11/2412/6/24

Now enrolling:

Next Apply Date 8/5/24
Start Class 8/20/24

Have questions or need more information about A‑State online programs?

Ready to take the next step toward earning your degree online from A-State?

Admissions


How to apply for your master of science degree

A-State Online offers a streamlined admission process to help you get started quickly and easily. Students who are interested in our M.S. in Strategic Communications – Global Communications online program must have a baccalaureate degree from an accredited institution. Students interested in this program must meet the following requirements for admission.

Admission Requirements:

  • Bachelor's degree
  • Cumulative 2.5 GPA
  • Writing sample

  • Bachelor’s degree from an accredited university with at least a 2.5 cumulative GPA or a 2.75 in the last 60 hours (undergraduate, graduate or combination thereof) or graduate or post-baccalaureate professional degree from a regionally accredited (U.S.) institution
  • Submit a writing sample that showcases writing abilities and demonstrates creative thinking skills. Examples of acceptable samples include a term or research paper, blog post, case study, whitepaper or website.

Note: If you are admitted and have less than a 2.75 cumulative GPA and less than a 3.0 GPA in the last 60 hours, you must make a grade of B or better in each course during the first 6 hours of graduate work at Arkansas State University as part of a conditional admission status.

Application submission requirements:

  • Complete online application.
  • Submit a nonrefundable $30 fee.
Have official transcript(s) sent from the registrar of the college/university attended. Official transcripts are sealed transcripts sent from the granting institution.

Submit all documents to:

A-State Online
P.O. Box 2520
State University, AR 72467


Fax: 870-972-3548
Email: [email protected]

Courses


Detailed information about coursework for your M.S. in Strategic Communications – Global Communications

The M.S. in Strategic Communications – Global Communications online program requires 30 credit hours of coursework. Students will take 5 required core courses (15 credit hours), select either STCM 6033 or MDIA 6423 (3 credit hours), and four additional Global Communications emphasis courses (12 credit hours).

Visit the Course Registration page to view the course schedule for this degree.

Students must take the following five courses.

Duration: 7 Weeks weeks
Credit Hours: 3
Study of the tools and techniques of empirical research as they may be applied to media and communication.
Duration: 7 weeks
Credit Hours: 3
Using social scientific research methods for audience/consumer analysis, this course provides a survey of applications of research in media industries. Pragmatic task activities will be conducted via Nielsen, Arbitron, SRDS and related data sources to find audience market insights.
Duration: 7 weeks
Credit Hours: 3
Advanced study of the principles and practice of media account management. Includes an in-depth analysis of advantages and disadvantages of multiple media platforms in communicating messages to diverse target audiences and a discussion of effective and ethical client relationships.
Duration: 7 weeks
Credit Hours: 3
Seminar in Strategic Communications - The role of strategic communications in and for organizations and brands, including communications objective(s), target audience(s), and key messages. Addresses application of communication theory and research related to public relations, advertising, and social media.
Duration: 7 weeks
Credit Hours: 3
The Strategic Communication capstone course is an opportunity for students to synthesize and apply knowledge from throughout the Strategic Communication program. Under the guidance of the instructor, students investigate a real-world strategic communication issue, devising solutions, recommendations and strategies that bridge the gap between theory and practice.

Students must select one of the following courses.

Duration: 7 weeks
Credit Hours: 3
Course provides an introduction to media laws and regulations, addressing how they impact media managers, how to allocate necessary resources, and how to remain current as to media policies and regulations.
Duration: 7 weeks
Credit Hours: 3
Students will focus on development of entrepreneurial products by taking an idea from conception to production completion while practicing aspects of management, financing, and entrepreneurship. Students will address communication industry dilemmas that address creative product development.​

Students must take the following three STCM courses (9 credit hours) and choose one of the three COMS courses (3 credit hours) below for a total of 12 credit hours.

Duration: 7 weeks
Credit Hours: 3
Examination of the International Intellectual Property System (IIPS) and its development in response to international trade and digital innovations. Subject areas include a primary focus on copyright and trademark with some coverage of patent law.
Duration: 7 weeks
Credit Hours: 3
Survey of global strategic communication. Addresses case studies and campaigns in creating and disseminating messages across language, technology, and cultures for organizational issue management.
Duration: 7 weeks
Credit Hours: 3
Theory and practice in development communication. Includes a focus on processes and systems of communications for social change and advocacy.
Duration: 7 weeks
Credit Hours: 3
Identification of barriers and breakdowns to communication among cultures.
Duration: 7 weeks
Credit Hours: 3
Dynamics and theories of communication within an organization.
Duration: 7 weeks
Credit Hours: 3
Course will introduce students to intercultural communication and function of organization communication in the workplace, addressing how effective communication within organizations affects business and how to advance intercultural skills while being aware of different world views.

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