Digital Management - MS in Media Management Online
Arkansas State University’s 100% online M.S. in Media Management – Digital Management program spans 30 credit hours, can be completed in as few as 12 months and costs $10,500 in total tuition ($350 per credit hour). Designed for working professionals who want to manage or run digital media operations, it covers emerging media, digital advertising, social media measurement and media management applications, preparing graduates for advancement into roles such as digital media manager, social media manager, digital strategist, marketing manager and other management positions.
Program Overview
What does A-State's online M.S. in Media Management – Digital Management offer?
Deepen your knowledge of emerging media and digital advertising, social media metrics, and communication strategies in the Master of Science in Media Management, Digital Management program at A-State Online.
This uniquely versatile program is the only degree of its kind in Arkansas, combining an essential foundation in media communications with the knowledge and skills specific to your career goals.
You will study interactive advertising, social media measurement, the use of social media in strategic communications, and much more. You will explore and apply the integration of social media tools within the mass communications, news, advertising, and public relations industries.
A-State’s M.S. in Media Management provides an advanced degree that focuses on interpersonal and group communication in mass media and online environments. In addition to emphasizing skills in emerging media and communications, our MSMM – Digital Mgmt. online degree prepares you for management positions so you can advance in your career.
In this program, you'll learn how to:
- Apply appropriate theories to address media problems and issues in mediated communication
- Critically evaluate media problems and issues in a global, multicultural environment
- Apply appropriate methods to address media problems and issues in mediated communication
- Apply appropriate theories to address media problems and issues in mediated communication
- Critically evaluate media problems and issues in a global, multicultural environment
- Apply appropriate methods to address media problems and issues in mediated communication
With this degree, you can pursue management roles in:
- Journalism
- Broadcasting
- Advertising
- Public relations
- Sales
- News and broadcast
- Non-profit organizations
- Journalism
- Broadcasting
- Advertising
- Public relations
- Sales
- News and broadcast
- Non-profit organizations
Prepare for career advancement into titles such as:
- Digital Media Manager / Media Manager
- Digital Marketing Manager
- Social Media Manager / Social Media Director
- Digital Strategist
- Content Manager / Content Strategist
- Media Planner
- Advertising Manager
- Digital Media Manager / Media Manager
- Digital Marketing Manager
- Social Media Manager / Social Media Director
- Digital Strategist
- Content Manager / Content Strategist
- Media Planner
- Advertising Manager
Also available:
This program is the digital track of A-State's M.S. in Media Management. The three tracks share the same core courses, so the choice comes down to the track specializations. If you're weighing your options, explore the related programs below:
Tuition
How much does the online M.S. in Media Management – Digital Management cost?
Our Master of Science in Media Management, Digital Management track offers the same affordable tuition to all U.S. residents. All fees are included. Tuition may be subject to change on a yearly basis.
Tuition breakdown:
Calendar
When can you start the online M.S. in Media Management – Digital Management?
Our M.S. in Media Management, Digital Management track is designed to be flexible and convenient for working professionals, featuring accelerated coursework and multiple start dates a year.
Please note Summer 1 and Summer 2 terms are 5 weeks in duration for this program.
| Term | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Payment Due | Last Class Day |
|---|---|---|---|---|---|---|
| Fall 2 | 10/12/26 | 9/28/26 | 9/28/26 | 10/8/26 | 10/9/26 | 12/4/26 |
| Spring 1 | 1/11/27 | 12/28/26 | 12/28/26 | 1/7/27 | 1/8/27 | 2/26/27 |
| Spring 2 | 3/8/27 | 2/22/27 | 2/22/27 | 3/4/27 | 3/5/27 | 4/30/27 |
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Admissions
What are the admission requirements for the online M.S. in Media Management – Digital Management?
Admission to the M.S. in Media Management, Digital Management track is based on a variety of evidence, including educational and professional experience. Students who are interested in this online program must have a baccalaureate degree from an accredited institution. Review full admission requirements below.
Admission Requirements:
- Online application
- Official transcripts
- Letter of recommendation
- Complete online application and submit a nonrefundable $30 fee
- Official transcript(s) sent from the registrar of the college/university attended. Official transcripts are sealed transcripts sent from the granting institution.
- Have a baccalaureate degree or a master's degree with a cumulative grade point average (GPA) of at least 3.0 on a 4.0 scale from an accredited institution.
- Per Graduate School guidelines, to gain unconditional admission a student must also have a 3.0 GPA for any prior graduate courses or programs.
- Submit a letter of recommendation
- Provide a written statement of purpose (500 words) addressing the applicant's interest in obtaining this degree.
Preferably an applicant's undergraduate background will include courses with grades of "C" or higher in some media or media-related field or professional media experience. If a student has neither of the above they should address this deficiency in their statement of purpose and explain how this degree will help them meet their professional goals in order to be considered for admission.
Any potential graduate transfer credits must be from another accredited institution. No more than 6 hours of transfer work, if any, will be accepted. Only in exceptional cases will transfer courses be allowed to meet degree requirements in the MSMM program.
Students must have a 3.0 GPA in any graduate coursework or programs and have completed 18 hours of coursework to meet graduation requirements. Students in the online Master of Science in Media Management degree will complete a capstone course in lieu of taking the Comprehensive Examination.
Submit all documents to:
A-State OnlineP.O. Box 2520
State University, AR 72467
Fax: 870-972-3548
Email: [email protected]
Additional information
Transfer credits
Up to 9 graduate hours from A-State or other higher education institutions may be credited toward a program. No course can be older than six years by graduation time. Transfer credit will be evaluated by the Director of the Program. To request prior credit be evaluated, please complete the Graduate Transfer Credit Evaluation Form.
Most of the classes gave you the ability to choose a topic you’re interested in. I would always choose video, video marketing, online video. It was nice to not be pigeonholed into doing something that the professor recommends that I wasn’t really interested in. It made the program so much more relevant for me.
David Chaffin, A-State online M.S. in Media Management – Digital Management graduate
Courses
What courses are in the online M.S. in Media Management – Digital Management curriculum?
Students pursuing the Master of Science in Media Management, Digital Management track must complete 30 credit hours of coursework, including the six core courses (18 credit hours) and four courses (12 credit hours) specific to Digital Management. In order to meet graduation requirements, students must achieve a 3.0 GPA in all graduate coursework taken in the College of Liberal Arts and Communications. Students in the online Master of Science in Media Management program will complete a CAPSTONE course in lieu of taking a Comprehensive Examination.
You can view your schedule of courses for this degree through the Course Smartsheet:
View the AOS Course Smartsheet
How to Use the Course Smartsheet
Built for Your Schedule, Not Your Zip Code
Arkansas State University’s M.S. in Media Management – Digital Management is built for professionals anywhere in the U.S. who want to manage digital media operations without relocating. Because the program is completed entirely online with accelerated coursework and multiple start dates a year, and every U.S. resident pays the same tuition, your location does not limit your access. You can keep your current role and apply what you learn about digital advertising, social media measurement and media management as you go. For state authorization details, visit the State Authorization & Licensure Disclosures page.
FAQ
Digital Media Management Master’s Online FAQs
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