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Master of Science in Media Management, Mass Media Management Online


Sharpen your skills in public relations, integrated communications, news, emerging media and broadcast. This unique program combines a strong foundation in media communications with knowledge and skills tailored to your career goals.

Next Apply Date: 6/18/24
Next Class Start Date: 7/2/24
Apply Now
Next Apply Date: 6/18/24
Next Class Start Date: 7/2/24

Program Overview


A snapshot of the A-State Online M.S. in Media Management – Mass Media Management track online

Refine your skills in public relations, integrated communications, entrepreneurship and news and broadcast in the Master of Science in Media Management, Mass Media Management program at A-State Online.

This uniquely versatile program is the only degree of its kind in Arkansas, combining an essential foundation in media communications with the knowledge and skills specific to your career goals.

You will study such diverse topics as media entrepreneurship, crisis communication, media account management, and more. You will address communication industry challenges and creative product development, will analyze the communication of messages to diverse target audiences, and will discuss effective and ethical client relationships.

A-State’s M.S. in Media Management provides an advanced degree that focuses on interpersonal and group communication in mass media and online environments. In addition to emphasizing skills in emerging media and communications, our MSMM – Mass Media Mgmt. online degree prepares you for management positions so you can advance in your career.

As a graduate, you will be prepared for media management roles in areas such as:

  • Journalism
  • Broadcasting
  • Advertising
  • Public relations
  • Sales
  • News and broadcast
  • Non-profit organizations
  • Journalism
  • Broadcasting
  • Advertising
  • Public relations
  • Sales
  • News and broadcast
  • Non-profit organizations

Also available:

A-State offers a variety of graduate programs in a convenient online format. Explore our full range of online graduate programs.

Total Tuition: $10,200
Program Duration: As few as 12 months
Credit Hours 30
Apply Now

Need More Information?

Call 866-621-8096

Call 866-621-8096

Our M.S. in Media Management Preps You For the Real World.

Tuition


Discover the value of our low-cost tuition

Our Master of Science in Media Management, Mass Media Management track online offers the same affordable tuition to all U.S. residents. All fees are included.

Tuition breakdown:

Per Credit Hour: $340
Total Tuition: $10,200

Calendar


Our application deadlines and class schedules

Our M.S. in Media Management, Mass Media Management track online is designed to be flexible and convenient for working professionals, featuring accelerated coursework and multiple start dates a year.

Please note Summer 1 and Summer 2 terms are 5 weeks in duration for this program.

TermProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlinePayment DueLast Class Day
Summer 15/28/245/14/245/17/245/23/245/24/246/27/24
Summer 27/2/246/18/246/21/246/27/246/28/248/1/24
Fall 18/20/248/5/248/9/248/15/248/16/2410/4/24
Fall 210/14/249/30/2410/4/2410/10/2410/11/2412/6/24

Now enrolling:

Next Apply Date 6/18/24
Start Class 7/2/24

Have questions or need more information about A‑State online programs?

Ready to take the next step toward earning your degree online from A-State?

Admissions


Find your fit for our online M.S. in Media Management program

Admission to the M.S. in Media Management, Mass Media Management track is based on a variety of evidence, including educational and professional experience. Students who are interested in this online program must have a baccalaureate degree from an accredited institution. Review full admission requirements below.

Admission Requirements:

  • Online application
  • Official transcripts
  • Letter of recommendation

  • Complete online application and submit a nonrefundable $30 fee
  • Official transcript(s) sent from the registrar of the college/university attended. Official transcripts are sealed transcripts sent from the granting institution.
  • Have a baccalaureate degree or a master's degree with a cumulative grade point average (GPA) of at least 3.0 on a 4.0 scale from an accredited institution.
  • Per Graduate School guidelines, to gain unconditional admission a student must also have a 3.0 GPA for any prior graduate courses or programs.
  • Submit a letter of recommendation
  • Provide a written statement of purpose (500 words) addressing the applicant's interest in obtaining this degree.

Preferably an applicant's undergraduate background will include courses with grades of "C" or higher in some media or media-related field or professional media experience. If a student has neither of the above they should address this deficiency in their statement of purpose and explain how this degree will help them meet their professional goals in order to be considered for admission.

Any potential graduate transfer credits must be from another accredited institution. No more than 6 hours of transfer work, if any, will be accepted. Only in exceptional cases will transfer courses be allowed to meet degree requirements in the MSMM program.

Students must have a 3.0 GPA in any graduate coursework or programs and have completed 18 hours of coursework to meet graduation requirements. Students in the online Master of Science in Media Management degree will complete a capstone course in lieu of taking the Comprehensive Examination.

Up to 9 graduate hours from A-State or other higher education institutions may be credited toward a program. No course can be older than six years by graduation time. Transfer credit will be evaluated by the Director of the Program. To request prior credit be evaluated, please complete the Graduate Transfer Credit Evaluation Form.

Submit all documents to:

A-State Online
P.O. Box 2520
State University, AR 72467


Fax: 870-972-3548
Email: [email protected]

A-State is Ranked #25

A-State is ranked #25 among the "Top Public Schools, Regional Universities South" according to U.S. News & World Report (2018)

Courses


What you'll learn in your online mass media management courses

Students pursuing the Master of Science in Media Management, Mass Media Management track must complete 30 credit hours of coursework, including the six core courses (18 credit hours) and four courses (12 credit hours) specific to Mass Media Management. In order to meet graduation requirements, students must achieve a 3.0 GPA in all graduate coursework taken in the College of Liberal Arts and Communications. Students in the online Master of Science in Media Management program will complete a CAPSTONE course in lieu of taking a Comprehensive Examination.

Visit the Course Registration page to view the course schedule for this degree.

Duration: 7 weeks
Credit Hours: 3
Study of mass communications models, theory development, mass communications theories and theory relationships to research in mass communications.
Duration: 7 weeks
Credit Hours: 3
Using social scientific research methods for audience/consumer analysis, this course provides a survey of applications of research in media industries. Pragmatic task activities will be conducted via Nielsen, Arbitron, SRDS and related data sources to find audience market insights.
Duration: 7 weeks
Credit Hours: 3
Course provides an introduction to media laws and regulations, addressing how they impact media managers, how to allocate necessary resources, and how to remain current as to media policies and regulations.
Duration: 7 weeks
Credit Hours: 3
An advanced study of the elements, problems, and responsibilities of radio and television station management.
Duration: 7 Weeks weeks
Credit Hours: 3
Study of the tools and techniques of empirical research as they may be applied to media and communication.
Duration: 7 weeks
Credit Hours: 3
CAPSTONE EXPERIENCE. Discussion and application of MSMM program-provided content to address real-world media management problems. Course should be taken the final term of completing degree requirements. Strongly recommended it be the only course of enrollment that term.
Duration: 7 weeks
Credit Hours: 3
Advanced study of the principles and practice of media account management. Includes an in-depth analysis of advantages and disadvantages of multiple media platforms in communicating messages to diverse target audiences and a discussion of effective and ethical client relationships.
Duration: 7 weeks
Credit Hours: 3
Focuses on the strategic integration of various channels and methods of communication for the purpose of delivering key messages to diverse target audiences in order to elicit responses, create a dialogue and engender relationship-building.
Duration: 7 weeks
Credit Hours: 3
Students will focus on development of entrepreneurial products by taking an idea from conception to production completion while practicing aspects of management, financing, and entrepreneurship. Students will address communication industry dilemmas that address creative product development.​
Duration: 7 weeks
Credit Hours: 3
An investigation of communications during crises, focusing on public relations, advertising and other persuasive efforts by institutions, corporations, movement leaders, and citizens to describe, persuade and shape human interactions with their environment during a crisis.

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