Marketing professionals

MBA in Marketing Online

Arkansas State University’s 100% online AACSB-accredited MBA – Marketing program spans 33 credit hours, can be completed in as few as 12 months and costs $17,292 in total tuition ($524 per credit hour). Designed for working professionals whether or not they have a marketing background, with no GMAT required to apply, it prepares graduates for advancement into roles such as marketing manager, marketing director, digital marketing manager, brand manager, product marketing manager and other senior marketing positions.

Next Apply Date: 12/28/26
Next Class Start Date: 1/11/27
Apply Now
Next Apply Date: 12/28/26
Next Class Start Date: 1/11/27

Program Overview

What does A-State's online MBA – Marketing offer?

The 100% online MBA – Marketing program at A-State is ideal whether you have experience in marketing or aspire to begin an exciting career in this high-growth field. You will graduate with strengths in planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create impactful campaigns, brands and promotions.

As a graduate of this AACSB-accredited MBA online marketing degree program, you will expand your ability to identify and engage consumers through evaluating buyer behavior and utilizing innovative technologies, as well as your decision-making capabilities as a manager and leader. Specialized marketing electives encourage you to think critically and conceptually to build and maintain successful, relevant brands. Choose high-demand areas to hone skills that meet your career goals.

As you learn to manage an organization’s story and image, you will also gain the leadership abilities employers seek through core business curriculum that emphasizes ethical leadership, international business, enterprising technology, decision-making methods and social responsibility. MBA courses level-up your skills in accounting, managerial economics and project management.

In this 100% online MBA program, you will learn how to:

  • Implement strategies and tools to promote a product, company or service in the marketplace
  • Understand and apply digital technologies and techniques in specific industries to create business value
  • Hone strategic and analytical skills to identify business problems and design/implement solutions for those challenges
  • Develop a broad understanding of a business to better facilitate communication and decision-making within any organization
  • Utilize tools and knowledge to facilitate change within an organization and adapt to dynamic business environments
In this 100% online MBA program, you will learn how to:+
  • Implement strategies and tools to promote a product, company or service in the marketplace
  • Understand and apply digital technologies and techniques in specific industries to create business value
  • Hone strategic and analytical skills to identify business problems and design/implement solutions for those challenges
  • Develop a broad understanding of a business to better facilitate communication and decision-making within any organization
  • Utilize tools and knowledge to facilitate change within an organization and adapt to dynamic business environments

As a graduate of this MBA program, you will be prepared for advancement into roles such as:

  • Marketing Manager / Marketing Director
  • Digital Marketing Manager
  • Brand Manager
  • Product Manager / Product Marketing Manager
  • Marketing Analyst
  • Market Research Director
  • Advertising Manager
  • Content Marketing Manager
  • E-Commerce Manager / E-Commerce Director
As a graduate of this MBA program, you will be prepared for advancement into roles such as:+
  • Marketing Manager / Marketing Director
  • Digital Marketing Manager
  • Brand Manager
  • Product Manager / Product Marketing Manager
  • Marketing Analyst
  • Market Research Director
  • Advertising Manager
  • Content Marketing Manager
  • E-Commerce Manager / E-Commerce Director
+

Also available:

The MBA – Marketing program shares the same 33-credit-hour structure and $17,292 total tuition as every other A-State MBA concentration, so the choice comes down to coursework. If you’re weighing your options within MBA tracks or in related degrees, explore the additional programs below:

Total Tuition: $17,292
Program Duration: As few as 12 months
Credit Hours 33

Accreditation

Apply Now

Need More Information?

Call 866-621-8096

Call 866-621-8096

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Tuition

How much does the online MBA in Marketing cost?

Our online MBA – Marketing program offers the same affordable tuition to all U.S. residents. All fees are included. Tuition may be subject to change on a yearly basis.

Tuition breakdown:

Per Credit Hour: $524
Total Tuition: $17,292

Calendar

When can you start the online MBA in Marketing?

Ideal for working professionals, Arkansas State online programs are delivered in an accelerated format with multiple start dates each year.

Please note Summer 1 and Summer 2 terms are 5 weeks in duration for this program.

View full calendar +

TermProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlinePayment DueLast Class Day
Fall 210/12/269/28/269/28/2610/8/2610/9/2612/4/26
Spring 11/11/2712/28/2612/28/261/7/271/8/272/26/27
Spring 23/8/272/22/272/22/273/4/273/5/274/30/27

Now enrolling:

Next Apply Date 12/28/26
Start Class 1/11/27

Have questions or need more information about A‑State online programs?

Ready to take the next step toward earning your degree online from A-State?

Apply Now

Admissions

What are the admission requirements for the online MBA in Marketing?

A-State Online offers a streamlined admission process to help you get started quickly and easily. To be admitted to the MBA online program, you must have a bachelor's degree from an accredited institution.

Admission Requirements:

  • Online application
  • Bachelor's degree
  • Cumulative GPA 2.5
View all admission requirements +

  • Bachelor’s degree from an accredited university with at least a 2.5 cumulative GPA or a 2.75 in the last 60 hours (undergraduate, graduate or combination thereof) or graduate or post-baccalaureate professional degree from a regionally accredited (U.S.) institution
  • If you have lower than a 2.5 cumulative GPA and less than a 2.75 in the last 60 hours, you may still apply for consideration for admittance by including a statement of purpose as part of the application. Please contact an Enrollment Services representative at 866-621-8096 for more information.

Note: If you are admitted and have less than a 2.75 cumulative GPA and less than a 3.0 GPA in the last 60 hours, you must make a grade of B or better in each course during the first 9 hours of graduate work at Arkansas State University as part of a conditional admission status. Additionally, you will only be allowed to enroll in one course (or 3 graduate hours) per 7-week session for the first two sessions.

Application submission requirements:

  • Complete online application
  • Submit a nonrefundable $30 fee.
  • Have official transcript(s) sent from the registrar of the college/university attended. Official transcripts are sealed transcripts sent from the granting institution.

Submit all documents to:

A-State Online
P.O. Box 2520
State University, AR 72467


Fax: 870-972-3548
Email: [email protected]

For non-U.S. postal mail overnight delivery only:

A-State Online
c/o Central Receiving
2713 Pawnee St.
Jonesboro, AR 72401

A leader in the pack

A-State is recognized among "Top Public Schools, National Universities" by U.S. News & World Report, 2026

Courses

What courses are in the online MBA in Marketing curriculum?

To graduate from the Master of Business Administration with a Concentration in Marketing online program, you must complete a total of 33 credit hours. Required coursework includes eight core courses (for a total of 24 credit hours), two marketing required courses (for a total of six credit hours), and one business elective (for a total of three credit hours).

You can view your schedule of courses for this degree through the Course Smartsheet:

View the AOS Course Smartsheet

How to Use the Course Smartsheet

Expand All
Duration: 7 Weeks weeks
Credit Hours: 3
The course is an introduction to the concepts of cost analysis and management control with a focus on the application of the concep­tual framework of financial and managerial accounting to practical situations.
Duration: 7 Weeks weeks
Credit Hours: 3
A complete survey of price theory as applied to busi­ness decision making and a summary of public policy toward business.  Prerequisites: ECON 2313, ECON 2323, or MBA 502V and MBA 503V.
Duration: 7 Weeks weeks
Credit Hours: 3
Organization, policy, administration, in­stitutions, and instruments involved in financing the modern business corporation. Quantitative financial relations are measured and expressed. Financial plans are prepared for corporations in different industries and in different stages of the business cycle. Financial management appraised and business judgment developed through short problem and case methods.  Prerequisites: FIN 3713 or MBA 501V.
Duration: 7 Weeks weeks
Credit Hours: 3
This course introduces MBA students to the basic tools in using data to make informed management decisions. This course presents a normative approach to making decisions in one’s personal and professional life. It covers optimization, linear programming, simulation, business modeling, data mining and business intelligence.

What is business analytics?

Business analytics transforms data into actionable insights through descriptive, predictive, and prescriptive methods. It includes statistical analysis, forecasting models, optimization techniques, and data visualization. This discipline supports data-driven management decisions by identifying patterns, forecasting outcomes, and recommending strategic actions.

This course will develop your quantitative skills for data-driven decision-making in business contexts. Learn to use optimization methods to find the best solutions for resource allocation problems, apply simulation techniques to model complex scenarios under uncertainty, and leverage data mining tools to extract insights from business data.

Upon completion, students will be able to:

Articulate the strategic role of analytics, differentiate between spreadsheets and relational databases and set up a professional analytics environment using Python, R and SQL

Design relational databases, write advanced SQL queries and explain data warehouse architecture

Apply statistical methods and data visualization techniques to summarize business data and communicate insights

Build and evaluate predictive models including regression, forecasting and classification

Formulate business problems using optimization and simulation to recommend strategic actions

Duration: 7 Weeks weeks
Credit Hours: 3
Covers the essentials of core business functions with an emphasis on integrating applied business statistics, economics, financial accounting and corporate finance. This course ensures that students have the required business acumen to succeed in the graduate business core.
Duration: 7 Weeks weeks
Credit Hours: 3
Examines the practice and principles of project management. Topics include identifying and selecting projects, developing project propos­als, sequencing workflows, estimating project duration, and budgeting.
Duration: 7 Weeks weeks
Credit Hours: 3
An integrated capstone course focusing on the role of management in crafting and implementing strategy to achieve “fit” between an organization and its environment. An action-based approach involves student teams in developing and presenting stra­tegic plans for public, private, profit and not-for-profit organizations.  Prerequisites: All core courses or last semester of enrollment.
Duration: 7 Weeks weeks
Credit Hours: 3
Examines the concepts and processes for gaining competitive advantage in the marketplace. Students will investigate and develop strategies relat­ing to the escalating importance of providing customer satisfaction, responses to diversity in the marketplace, development of new products, and recognition of the challenges from global compe­tition.
Duration: 7 Weeks weeks
Credit Hours: 3
A comprehensive study of se­lected concepts and theories in the field of marketing.  Prerequisites: permission of professor.
Duration: 7 Weeks weeks
Credit Hours: 3
Employment of essential marketing principles and strategies leveraging the potential of digital technologies to build competitive advantage through agile, data-driven, and return on investment-focused practices.   Prerequisites: MKTG 6223.

Students must complete one of the following 3-credit courses.

Duration: 7 Weeks weeks
Credit Hours: 3
Systematic review of concepts involved in supply chain management, with emphasis on service suppliers, the organized movement of goods between firms in more than one nation, and the unique aspects of international logistics processes.
Duration: 7 Weeks weeks
Credit Hours: 3
Leadership theories and their applications are exam­ined. Development of leadership skills is emphasized.
Duration: 7 Weeks weeks
Credit Hours: 3
This course examines management of the interface between healthcare providers and the external environment to promote and position healthcare organizations.
Duration: 7 Weeks weeks
Credit Hours: 3
Planning and analysis of the promotion mix in the ar­eas of advertising, public relations, personal selling, and sales promotion with particular emphasis upon the marketing implications and future direction of such issues. The focus is on current read­ings, case analyses, guest speakers, and development of promotional strategy plans.
Duration: 7 Weeks weeks
Credit Hours: 3
Approaches for establishing distinctive market­ing strategies in for-profit/not-for-profit firms relative to service demanded by customers are devel­oped. Included will be analysis of various service providers competing successfully for customers in the global market.
Duration: 7 Weeks weeks
Credit Hours: 3
Provides practical marketing experience by assigning students to work in a meaningful capacity in an outside organization. Detailed paper required. Must have approval of Internship Proposal by graduate business programs director and depart¬ment chair. Only three hours credit may be applied to degree requirements.  Prerequisites: Must have completed 15 hours of graduate courses toward degree as eligibility for internship.

Built for Your Schedule, Not Your Zip Code

Arkansas State University’s MBA – Marketing is built for working professionals anywhere in the U.S. who want a graduate business credential without relocating. Because the program is completed entirely online and every U.S. resident pays the same tuition, your location does not limit your access. The program carries AACSB accreditation through the Neil Griffin College of Business, giving you a nationally recognized credential from a public university. Students in or near Arkansas can also draw on the state’s employer network. Arkansas National Guard members may qualify for the state’s National Guard Tuition Waiver; see A-State’s military page. For state authorization details, visit the State Authorization & Licensure Disclosures page.

FAQ

Marketing MBA Online FAQs

Intro copy

One 3-credit elective is required, from six options. Promotional Strategy (MKTG 66303) covers the promotion mix across advertising, public relations, personal selling and sales promotion. Services Marketing Strategy covers marketing strategy for service providers in for-profit and not-for-profit firms. Healthcare Marketing (MGMT 6213) covers the interface between healthcare providers and their external environment. Global Supply Chain Management (SCMT 56503) and Leadership Development (MGMT 67203) suit students who want logistics or leadership coursework, and Marketing Internship (MKTG 6670V) adds practical experience at an outside organization.
Marketing Internship (MKTG 6670V) is a course in which students work in a meaningful capacity at an outside organization and requires a detailed paper. The internship proposal needs approval from the graduate business programs director and the department chair, and students must have completed 15 hours of graduate courses first. Only three credit hours can count toward the degree, so the internship takes the place of the single business elective.
No. All nine A-State MBA concentrations (Marketing, Financial Planning and Analysis, Human Resource Management, Business Analytics, Management, Supply Chain Management, Healthcare Management, Agricultural Business and General) carry the same 33 credit hours, $524 per credit hour, $17,292 total tuition. They share an eight-course, 24-credit core, so what changes is the nine credit hours after it. In Marketing, two of those are required marketing courses and one is a business elective.
Yes. The MBA – General features Seminar in Contemporary Marketing Issues, Digital Marketing, Promotional Strategy and Marketing Internship among its business electives, so a general MBA student can take marketing courses. The marketing concentration makes two marketing courses required (Seminar in Contemporary Marketing Issues and Digital Marketing) and leaves one elective, so it suits students who want a fixed marketing course sequence.

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