Marketing professionals

Master of Business Administration with a Concentration in Marketing Online


Specialized marketing electives encourage you to think critically and conceptually to build and maintain successful, relevant brands. As you learn to manage your organization's story and image, you will also build the acumen employers seek in a broad range of industries.

Next Apply Date: 6/18/24
Next Class Start Date: 7/2/24
Apply Now
Next Apply Date: 6/18/24
Next Class Start Date: 7/2/24

Program Overview


Get to know our 100% online marketing MBA degree

The 100% online MBA – Marketing program at A-State is ideal whether you have experience in marketing or aspire to begin an exciting career in this high-growth field. You will graduate with strengths in planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create impactful campaigns, brands and promotions.

As a graduate of this AACSB-accredited MBA online marketing degree program, you will expand your ability to identify and engage consumers through evaluating buyer behavior and utilizing innovative technologies, as well as your decision-making capabilities as a manager and leader. Specialized marketing electives encourage you to think critically and conceptually to build and maintain successful, relevant brands. Choose high-demand areas to hone skills that meet your career goals.

As you learn to manage an organization’s story and image, you will also gain the leadership abilities employers seek through core business curriculum that emphasizes ethical leadership, international business, enterprising technology, decision-making methods and social responsibility. MBA courses level-up your skills in accounting, managerial economics and project management.

In this 100% online MBA program, you will learn how to:

  • Implement strategies and tools to promote a product, company or service in the marketplace
  • Understand and apply digital technologies and techniques in specific industries to create business value
  • Hone strategic and analytical skills to identify business problems and design/implement solutions for those challenges
  • Develop a broad understanding of a business to better facilitate communication and decision-making within any organization
  • Utilize tools and knowledge to facilitate change within an organization and adapt to dynamic business environments
  • Implement strategies and tools to promote a product, company or service in the marketplace
  • Understand and apply digital technologies and techniques in specific industries to create business value
  • Hone strategic and analytical skills to identify business problems and design/implement solutions for those challenges
  • Develop a broad understanding of a business to better facilitate communication and decision-making within any organization
  • Utilize tools and knowledge to facilitate change within an organization and adapt to dynamic business environments

As a graduate of this MBA program, you will be prepared for advancement into roles such as:

  • Marketing Manager
  • Product Manager
  • Market Research Director
  • Advertising Manager
  • E-Commerce Director
  • Marketing Manager
  • Product Manager
  • Market Research Director
  • Advertising Manager
  • E-Commerce Director

Also available:

A-State offers a variety of MBA programs in a convenient online format. Explore our full range of online MBA programs.

Total Tuition: $16,962
Program Duration: As few as 12 months
Credit Hours 33

Accreditation

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Need More Information?

Call 866-621-8096

Call 866-621-8096

Tuition


Pay for your online MBA degree by the course

Our online MBA – Marketing program offers the same affordable tuition to all U.S. residents. All fees are included.

Tuition breakdown:

Per Credit Hour: $514
Total Tuition: $16,962

Calendar


Keep these important deadlines in mind

Ideal for working professionals, Arkansas State online programs are delivered in an accelerated format with multiple start dates each year.

Please note Summer 1 and Summer 2 terms are 5 weeks in duration for this program.

TermProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlinePayment DueLast Class Day
Summer 15/28/245/14/245/17/245/23/245/24/246/27/24
Summer 27/2/246/18/246/21/246/27/246/28/248/1/24
Fall 18/20/248/5/248/9/248/15/248/16/2410/4/24
Fall 210/14/249/30/2410/4/2410/10/2410/11/2412/6/24

Now enrolling:

Next Apply Date 6/18/24
Start Class 7/2/24

Have questions or need more information about A‑State online programs?

Ready to take the next step toward earning your degree online from A-State?

Admissions


Get set to apply. Here's what you'll need to submit.

A-State Online offers a streamlined admission process to help you get started quickly and easily. To be admitted to the MBA online program, you must have a bachelor's degree from an accredited institution.

Admission Requirements:

  • Online application
  • Bachelor's degree
  • Cumulative GPA 2.5

  • Bachelor’s degree from an accredited university with at least a 2.5 cumulative GPA or a 2.75 in the last 60 hours (undergraduate, graduate or combination thereof) or graduate or post-baccalaureate professional degree from a regionally accredited (U.S.) institution
  • If you have lower than a 2.5 cumulative GPA and less than a 2.75 in the last 60 hours, you may still apply for consideration for admittance by including a statement of purpose as part of the application. Please contact an Enrollment Services representative at 866-621-8096 for more information.

Note: If you are admitted and have less than a 2.75 cumulative GPA and less than a 3.0 GPA in the last 60 hours, you must make a grade of B or better in each course during the first 6 hours of graduate work at Arkansas State University as part of a conditional admission status. Additionally, you will only be allowed to enroll in one course (or 3 graduate hours) per 7-week session for the first two sessions.

Application submission requirements:

  • Complete online application
  • Submit a nonrefundable $30 fee.
  • Have official transcript(s) sent from the registrar of the college/university attended. Official transcripts are sealed transcripts sent from the granting institution.

Submit all documents to:

A-State Online
P.O. Box 2520
State University, AR 72467


Fax: 870-972-3548
Email: [email protected]

For non-U.S. postal mail overnight delivery only:

Academic Partnerships
c/o Central Receiving
2713 Pawnee St.
Jonesboro, AR 72401

Nationally Recognized Online MBA

A-State is ranked among the “Best Online MBA Programs” by U.S. News & World Report, 2023

A leader in the pack

A-State is recognized among U.S. News & World Report's "Top Public Schools, National Universities" for 2023

Courses


Discover what you will learn in our online MBA in Marketing

To graduate from the Master of Business Administration with a Concentration in Marketing online program, you must complete a total of 33 credit hours. Required coursework includes eight core courses (for a total of 24 credit hours), two marketing required courses (for a total of six credit hours), and one business elective (for a total of three credit hours).

Visit the Course Registration page to view the course schedule for this degree.

Duration: 7 weeks
Credit Hours: 3
The course is an introduction to the concepts of cost analysis and management control with a focus on the application of the conceptual framework of financial and managerial accounting to practical situations.
Duration: 7 weeks
Credit Hours: 3
This is a complete survey of price theory as applied to business decision-making and a summary of public policy toward business.
Duration: 7 weeks
Credit Hours: 3
This course examines organization, policy, administration, institutions, and instruments involved in financing the modern business corporation. Quantitative financial relations are measured and expressed. Financial plans are prepared for corporations in different industries and in different stages of the business cycle. Financial management appraised and business judgment developed through short problem and case methods.
Duration: 7 Weeks weeks
Credit Hours: 3
This course introduces MBA students to the basic tools in using data to make informed management decisions. This course presents a normative approach to making decisions in one’s personal and professional life. It covers optimization, linear programming, simulation, business modeling, data mining and business intelligence.
Duration: 7 weeks
Credit Hours: 3
The course focuses on the essentials of core business functions with an emphasis on integrating applied business statistics, economics, financial accounting, and corporate finance. This course ensures that students have the required business acumen to succeed in the graduate business core.
Duration: 7 weeks
Credit Hours: 3
This course examines the practice and principles of project management. Topics include identifying and selecting projects, developing project proposals, sequencing workflows, estimating project duration, and budgeting.
Duration: 7 weeks
Credit Hours: 3
This is an integrated capstone course focusing on the role of management in crafting and implementing strategy to achieve fit between an organization and its environment. An action-based approach involves student teams in developing and presenting strategic plans for public, private, profit and not for profit organizations.
Duration: 7 weeks
Credit Hours: 3
This course examines the concepts and processes for gaining competitive advantage in the marketplace. Students will investigate and develop strategies relating to the escalating importance of providing customer satisfaction, responses to diversity in the marketplace, development of new products, and recognition of the challenges from global competition.
Duration: 7 weeks
Credit Hours: 3
This course is a comprehensive study of selected concepts and theories in the field of marketing.
Duration: 7 weeks
Credit Hours: 3
This course employs essential marketing principles and strategies leveraging the potential of digital technologies to build competitive advantage through agile, data-driven, and ROI-focused practices.

Students must complete one of the following 3-credit courses.

Duration: 7 weeks
Credit Hours: 3
This course includes a systematic review of concepts involved in supply chain management, with emphasis on the selection of service suppliers, the organized movement of goods between firms in more than one nation, and the unique aspects of international logistics processes.
Duration: 7 Weeks weeks
Credit Hours: 3
Leadership theories and their applications are examined. Development of leadership skills is emphasized. Prerequisites: Must have completed 15 hours of graduate courses toward degree.
Duration: 7 weeks
Credit Hours: 3
This course examines management of the interface between healthcare providers and the external environment to promote and position healthcare organizations.
Duration: 7 weeks
Credit Hours: 3
This course examines planning and analysis of the promotion mix in the areas of advertising, public relations, personal selling, and sales promotion with particular emphasis upon the marketing implications and future direction of such issues. The focus is on current readings, case analyses, guest speakers, and development of promotional strategy plans.
Duration: 7 weeks
Credit Hours: 3
This course approaches for establishing distinctive marketing strategies in for profit and not for profit firms relative to service demanded by customers are developed. Included will be analysis of various service providers competing successfully for customers in the global market.
Duration: 7 weeks
Credit Hours: 3
This course provides practical marketing experience by assigning students to work in a meaningful capacity in an outside organization. Detailed paper required. Must have approval of Internship Proposal by graduate business programs director and department chair. Only three hours credit may be applied to degree requirements. Prerequisite: must have completed 15 hours of graduate courses toward degree as eligibility for internship.

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