MBA in Marketing Online
Specialized marketing electives encourage you to think critically and conceptually to build and maintain successful, relevant brands. As you learn to manage your organization's story and image, you will also build the acumen employers seek in a broad range of industries.
Program Overview
Get to know our 100% online marketing MBA degree
The 100% online MBA – Marketing program at A-State is ideal whether you have experience in marketing or aspire to begin an exciting career in this high-growth field. You will graduate with strengths in planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create impactful campaigns, brands and promotions.
As a graduate of this AACSB-accredited MBA online marketing degree program, you will expand your ability to identify and engage consumers through evaluating buyer behavior and utilizing innovative technologies, as well as your decision-making capabilities as a manager and leader. Specialized marketing electives encourage you to think critically and conceptually to build and maintain successful, relevant brands. Choose high-demand areas to hone skills that meet your career goals.
As you learn to manage an organization’s story and image, you will also gain the leadership abilities employers seek through core business curriculum that emphasizes ethical leadership, international business, enterprising technology, decision-making methods and social responsibility. MBA courses level-up your skills in accounting, managerial economics and project management.
In this 100% online MBA program, you will learn how to:
- Implement strategies and tools to promote a product, company or service in the marketplace
- Understand and apply digital technologies and techniques in specific industries to create business value
- Hone strategic and analytical skills to identify business problems and design/implement solutions for those challenges
- Develop a broad understanding of a business to better facilitate communication and decision-making within any organization
- Utilize tools and knowledge to facilitate change within an organization and adapt to dynamic business environments
- Implement strategies and tools to promote a product, company or service in the marketplace
- Understand and apply digital technologies and techniques in specific industries to create business value
- Hone strategic and analytical skills to identify business problems and design/implement solutions for those challenges
- Develop a broad understanding of a business to better facilitate communication and decision-making within any organization
- Utilize tools and knowledge to facilitate change within an organization and adapt to dynamic business environments
As a graduate of this MBA program, you will be prepared for advancement into roles such as:
- Marketing Manager
- Product Manager
- Market Research Director
- Advertising Manager
- E-Commerce Director
- Marketing Manager
- Product Manager
- Market Research Director
- Advertising Manager
- E-Commerce Director
Also available:
A-State offers a variety of MBA programs in a convenient online format. Explore our full range of online MBA programs.
Accreditation
The Neil Griffin College of Business at Arkansas State University is an accredited member of AACSB International, which represents the highest standard of achievement for business schools worldwide.
Tuition
Pay for your online MBA degree by the course
Our online MBA – Marketing program offers the same affordable tuition to all U.S. residents. All fees are included. Tuition may be subject to change on a yearly basis.
Tuition breakdown:
Calendar
Keep these important deadlines in mind
Ideal for working professionals, Arkansas State online programs are delivered in an accelerated format with multiple start dates each year.
Please note Summer 1 and Summer 2 terms are 5 weeks in duration for this program.
| Term | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Payment Due | Last Class Day |
|---|---|---|---|---|---|---|
| Summer 1 | 5/26/26 | 5/12/26 | 5/12/26 | 5/21/26 | 5/22/26 | 6/26/26 |
| Summer 2 | 6/29/26 | 6/15/26 | 6/15/26 | 6/25/26 | 6/26/26 | 7/31/26 |
| Fall 1 | 8/19/26 | 8/5/26 | 8/5/26 | 8/13/26 | 8/14/26 | 10/2/26 |
| Fall 2 | 10/12/26 | 9/28/26 | 9/28/26 | 10/8/26 | 10/9/26 | 12/4/26 |
Now enrolling:
Have questions or need more information about A‑State online programs?
Ready to take the next step toward earning your degree online from A-State?
Admissions
Get set to apply. Here's what you'll need to submit.
A-State Online offers a streamlined admission process to help you get started quickly and easily. To be admitted to the MBA online program, you must have a bachelor's degree from an accredited institution.
Admission Requirements:
- Online application
- Bachelor's degree
- Cumulative GPA 2.5
- Bachelor’s degree from an accredited university with at least a 2.5 cumulative GPA or a 2.75 in the last 60 hours (undergraduate, graduate or combination thereof) or graduate or post-baccalaureate professional degree from a regionally accredited (U.S.) institution
- If you have lower than a 2.5 cumulative GPA and less than a 2.75 in the last 60 hours, you may still apply for consideration for admittance by including a statement of purpose as part of the application. Please contact an Enrollment Services representative at 866-621-8096 for more information.
Note: If you are admitted and have less than a 2.75 cumulative GPA and less than a 3.0 GPA in the last 60 hours, you must make a grade of B or better in each course during the first 9 hours of graduate work at Arkansas State University as part of a conditional admission status. Additionally, you will only be allowed to enroll in one course (or 3 graduate hours) per 7-week session for the first two sessions.
Application submission requirements:
- Complete online application
- Submit a nonrefundable $30 fee.
- Have official transcript(s) sent from the registrar of the college/university attended. Official transcripts are sealed transcripts sent from the granting institution.
Submit all documents to:
A-State OnlineP.O. Box 2520
State University, AR 72467
Fax: 870-972-3548
Email: [email protected]
For non-U.S. postal mail overnight delivery only:
A-State Online
c/o Central Receiving
2713 Pawnee St.
Jonesboro, AR 72401
Courses
Discover what you will learn in our online MBA in Marketing
To graduate from the Master of Business Administration with a Concentration in Marketing online program, you must complete a total of 33 credit hours. Required coursework includes eight core courses (for a total of 24 credit hours), two marketing required courses (for a total of six credit hours), and one business elective (for a total of three credit hours).
You can view your schedule of courses for this degree through the Course Smartsheet:
View the AOS Course Smartsheet
How to Use the Course Smartsheet
What is business analytics?
Business analytics transforms data into actionable insights through descriptive, predictive, and prescriptive methods. It includes statistical analysis, forecasting models, optimization techniques, and data visualization. This discipline supports data-driven management decisions by identifying patterns, forecasting outcomes, and recommending strategic actions.
This course will develop your quantitative skills for data-driven decision-making in business contexts. Learn to use optimization methods to find the best solutions for resource allocation problems, apply simulation techniques to model complex scenarios under uncertainty, and leverage data mining tools to extract insights from business data.
Upon completion, students will be able to:
Articulate the strategic role of analytics, differentiate between spreadsheets and relational databases and set up a professional analytics environment using Python, R and SQL
Design relational databases, write advanced SQL queries and explain data warehouse architecture
Apply statistical methods and data visualization techniques to summarize business data and communicate insights
Build and evaluate predictive models including regression, forecasting and classification
Formulate business problems using optimization and simulation to recommend strategic actions
Students must complete one of the following 3-credit courses.