Social media manager planning posts

Certificate in Social Media Management Online


Gain an in-depth understanding of the strategies, tactics, design, scheduling and media selection behind successful social media and digital ad campaigns.

Next Apply Date: 12/16/24
Next Class Start Date: 1/13/25
Apply Now
Next Apply Date: 12/16/24
Next Class Start Date: 1/13/25

Program Overview


Get to know our 100% online Certificate in Social Media Management

Sharpen your social media skills and document your expertise with the resume-building online Certificate in Social Media Management. Become a more effective digital marketer with additional employer-preferred certifications in Google Ads and Hootsuite™.

In the ever-changing, increasingly essential world of digital advertising and social media, it can be a challenge to maintain brand consistency and effectiveness, while staying at the forefront of trends, algorithms and the newest social media platforms. The social media management certificate program gives you the tools to distinguish your content, enabling it to rise above the clutter. You will gain an in-depth understanding of the strategies, tactics, design, scheduling and media selection behind successful social media and digital ad campaigns.

Learn every aspect of social media and paid digital advertising, from campaign planning and content development through results measurement and analysis. Explore when to stay the course with scheduled content and how and when to veer off to meet the demands of trending topics and events.

Gain key marketing skills and show mastery of social media and digital advertising with respected certifications. Expand your ability to be solutions-oriented, while thinking strategically and creatively.

Prepare for a broad range of professional roles, including:

  • Social Media Strategist
  • Marketing Manager
  • Media Planner/Buyer
  • Search Engine Optimization Specialist
  • Market Research Analyst
  • Social Media Strategist
  • Marketing Manager
  • Media Planner/Buyer
  • Search Engine Optimization Specialist
  • Market Research Analyst

Gain the knowledge and industry-relevant skills employers seek:

  • Social media marketing & strategy
  • Google Ads & Hootsuite™ certifications
  • Digital marketing
  • Social content management
  • Social media marketing & strategy
  • Google Ads & Hootsuite™ certifications
  • Digital marketing
  • Social content management

Also available:

A-State offers a variety of certificate programs in a convenient online format. Explore our full range of online certificate programs.

Total Tuition: $3,384
Program Duration: As few as 4 months
Credit Hours 12
Apply Now

Need More Information?

Call 866-621-8096

Call 866-621-8096

Tuition


Discover the value of our low-cost tuition

Our Certificate in Social Media Management online program offers the same affordable tuition to all U.S. residents. All fees are included. Tuition may be subject to change on a yearly basis.

Tuition breakdown:

Per Credit Hour: $282
Total Tuition: $3,384

Calendar


Set a calendar reminder for these key dates

Our Certificate in Social Media Management online program is designed to be flexible and convenient for working professionals, featuring accelerated coursework and multiple start dates a year.

Please note Summer 1 and Summer 2 terms are 5 weeks in duration for this program.

TermProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlinePayment DueLast Class Day
Spring 11/13/2512/16/2412/18/241/9/251/10/252/28/25
Spring 23/10/252/24/252/28/253/6/253/7/255/2/25

Now enrolling:

Next Apply Date 12/16/24
Start Class 1/13/25

Have questions or need more information about A‑State online programs?

Ready to take the next step toward earning your degree online from A-State?

Admissions


Follow our streamlined admission requirements

Ready to get started on a skills-boosting certificate? Great! The process to get started is simple, and all you need is a high-school diploma or equivalent.

Admission Requirements:

  • Online application
  • Official transcripts
  • High school diploma

    • Hold a high-school diploma or equivalent

    Note: You’ll only be eligible to enroll in courses needed to fulfill the requirements for the appropriate certificate program when you’re admitted.

    If you’re interested in earning your bachelor’s degree, you’ll be eligible to transition into a degree-seeking program (and include these certificate courses) once you complete 12 hours of certificate courses with a 3.0 or higher. At the time of transferring to a degree program, you will be required to submit official transcripts from all institutions previously attended.

Submitting your application takes three easy steps: filling out the application, submitting your documents and paying the application fee.

  1. When completing the online application, select 100% online student and then complete all the steps on the online application.
  2. Pay $30.00 non-refundable application fee.
  3. Submit official high school transcripts (or proof of equivalent).

If you have any questions along the way, call us at 866-621-8096 and we’ll be happy to answer questions.

Submit all documents to:

A-State Online
P.O. Box 2520
State University, AR 72467

Fax: 870-972-3548
Email: [email protected]

For Non-US Postal Mail Overnight Delivery Only:

A-State Online
c/o Central Receiving
2713 Pawnee St.
Jonesboro, AR 72401

Foreign born students must submit an attested or notarized copy of their high school diploma in English. Proof of English proficiency may be required.

A-State holds the #6 position among the "Top 10 Best Colleges in Arkansas," as recognized by CollegeChoice.net 2024.

Courses


Discover what you'll learn in your online social media management courses

To earn your Certificate in Social Media Management online, you need to complete the following 12 credit hours of coursework.

Visit the Course Registration page to view the course schedule for this certificate.

Duration: 7 Weeks weeks
Credit Hours: 3
Course introduces students to the world of interactive online advertising. It surveys a variety of important topics, from integrating social media initiatives into the overall marketing communications plan to online display ads to developing an effective search engine advertising/marketing strategy.
Duration: 7 Weeks weeks
Credit Hours: 3
An advanced course focusing on the theoretical, contextual and practical natures of persuasive images in the context of strategic communication.
Duration: 7 Weeks weeks
Credit Hours: 3
Course examines concepts and applications of social media within mass communications, news, advertising and public relations industries. We will explore and apply social media tools, integrating them into an organization's overall communication strategy.
Duration: 7 Weeks weeks
Credit Hours: 3
Social media strategies are grounded in the generation of meaningful, tangible data and the ability to prove positive Return on Investment (ROI) based upon insights garnered from the analysis of social media metrics. It is essential to measure and improve social media ROI while developing advertising, public relations and integrated marketing communications campaigns on social media. This course is aimed to build and maintain your case through learning what kind of measurement mechanisms to employ, identifying what data points are meaningful, manipulating social media data, and examining the impact of social media analytics on the development of social media strategies.

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