Fashion student working with mannequin in studio

Bachelor of Science in Fashion Merchandising and Marketing Online

Merge your creative and analytical sides as you learn the business behind the fashion industry and develop the skills to translate apparel design into sales.

Next Apply Date: 8/5/26
Next Class Start Date: 8/19/26
Apply Now
Next Apply Date: 8/5/26
Next Class Start Date: 8/19/26

Program Overview

Focus on your future with a B.S. in Fashion Merchandising and Marketing degree online

Turn your love of fashion into an exciting career with the online Bachelor of Science in Fashion Merchandising and Marketing program from A-State. Develop the essential skills that will help you take fashion from the runway to the world.

Build a solid business foundation by studying marketing, supply chain, communications and accounting. Expand your knowledge of fashion forecasting and market analysis, visual merchandising, drawing and textiles. Express your creativity with courses in Drawing and Imaging, Design Technology, or Creative Exploration. Utilize software including Adobe Illustrator, Photoshop and InDesign. Your studies culminate in an internship and final capstone project where you will create a business plan that brings together all aspects of fashion and merchandising.

Earn your degree faster by transferring up to 90 credit hours. The online format enables you to learn whenever it fits your schedule.

In this program you will learn how to:

  • Understand the impact of design, style, colors and fabrics in the design and delivery of apparel
  • Utilize consumer behavior knowledge and attributes in merchandising planning
  • Apply concepts to real-world experiences via an internship opportunity
  • Become a creative leader in apparel marketing and merchandising
In this program you will learn how to:+
  • Understand the impact of design, style, colors and fabrics in the design and delivery of apparel
  • Utilize consumer behavior knowledge and attributes in merchandising planning
  • Apply concepts to real-world experiences via an internship opportunity
  • Become a creative leader in apparel marketing and merchandising

Prepare for careers, such as:

  • Buyer
  • Visual Merchandiser
  • Brand Manager
  • Merchandiser
  • Fashion Marketing Manager
Prepare for careers, such as:+
  • Buyer
  • Visual Merchandiser
  • Brand Manager
  • Merchandiser
  • Fashion Marketing Manager

In-demand skills:

  • Marketing
  • Merchandising planning
  • Designing displays
  • Selling techniques
  • Sales prospecting
  • Procurement
  • Purchasing
In-demand skills:+
  • Marketing
  • Merchandising planning
  • Designing displays
  • Selling techniques
  • Sales prospecting
  • Procurement
  • Purchasing

Also available:

A-State offers a variety of undergraduate programs in a convenient online format. Explore our full range of online undergraduate programs.

Per Credit Tuition: $302
Transfer Credits: Up to 90 hours
Credit Hours 120
Apply Now

Need More Information?

Call 866-621-8096

Call 866-621-8096

Tuition

Benefit from budget-friendly tuition

A-State's online programs are affordable and convenient. You may also qualify for financial aid. Learn more.

The fashion merchandising and marketing degree online program offers the same low, pay-by-the-course tuition to all U.S. residents. All fees are included in the total tuition.

Tuition breakdown:

Per Credit Hour: $302
Tuition Per Course: $906

Transfer your credits for lower tuition

Use our Tuition Estimator to see how affordable your degree could be. Slide the notch to the number of credits you've already earned—which may qualify for transfer credit—to get an estimate of what your degree might cost.

0
90
Transfer Credits: 0
Your Estimated Tuition: $Your Estimated Tuition:
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Transcripts sent from other colleges and universities will be evaluated, and accepted credits will be added to the student's A-State record. The Tuition Estimator is not a guarantee or predictor of the number of credit hours that will be accepted.

You may be closer to Graduation than you think!

A-State-approved credit for prior learning recognizes your previous accomplishments, reducing your tuition costs and time to graduation.

Calendar

Get off to a fast start with our academic calendar

Our fashion merchandising and marketing degree online program is flexible and convenient—featuring accelerated coursework and multiple start dates per year.

Please note Summer 1 and Summer 2 terms are 5 weeks in duration for this program.

View full calendar +

TermProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlinePayment DueLast Class Day
Summer 15/26/265/12/265/12/265/21/265/22/266/26/26
Summer 26/29/266/15/266/15/266/25/266/26/267/31/26
Fall 18/19/268/5/268/5/268/13/268/14/2610/2/26
Fall 210/12/269/28/269/28/2610/8/2610/9/2612/4/26

Now enrolling:

Next Apply Date 8/5/26
Start Class 8/19/26

Have questions or need more information about A‑State online programs?

Ready to take the next step toward earning your degree online from A-State?

Apply Now

Admissions

Key steps for admission to your online B.S. in Fashion Merchandising and Marketing program

Review the admission requirements for the online B.S. in Fashion Merchandising and Marketing program and take the next step toward earning your degree.

Applying to A-State Online is simple. Our streamlined process and dedicated enrollment specialists are here to help you complete your application quickly and confidently.

Admission Requirements:

  • Online application
  • Official transcripts
  • 2.0 GPA for transferring credits
View all admission requirements +

Admissions Requirements Details

Arkansas State University offers multiple admission pathways for undergraduate students, based on your academic background and prior college experience.

Transfer Students (13+ College Credits)

You may be admitted as a transfer student if you:

  • Have 13 or more transferable college credit hours
  • Earned a 2.0 cumulative GPA or higher on all transferable coursework

First‑Time Freshmen (0–12 College Credits)

All freshman applicants are required to submit official ACT or SAT scores.

Recent High School Graduates (within the last 5 years)

You may be automatically admitted if you meet one of the following criteria:

  • 3.0 cumulative high school GPA (or equivalent GED score), or
  • ACT 19+ (super score) or SAT 990+, or
  • Top 20% of your high school graduating class

Applicants who do not meet automatic admission criteria may still be considered through an admissions appeal process.

Non-Traditional Students (Out of High School 5+ Years)

If you have been out of high school five years or more and have completed 12 or fewer college credit hours, you may be admitted if you:

  • Hold a high school diploma or state‑approved equivalent
  • Submit official Accuplacer, ACT or SAT scores
  • Have not previously enrolled at Arkansas State University

High school GPA is not considered for this admission pathway. Applicants are admitted based on diploma status and test scores.

Note: Regardless of admission type, if you have 0-12 transferable college hours, test scores will still need to be submitted for reporting purposes to the Arkansas Department of Higher Education (ADHE). Although test scores are not needed for an admission decision, they are needed to register for your first course. Accuplacer test scores are an acceptable alternative to ACT/SAT scores and must be dated within the past five years.

Application submission requirements

Submitting your application takes three easy steps: filling out the application, submitting your documents and paying the application fee.

  1. When completing the online application, select 100% online student and then complete all the steps on the online application.
  2. Pay $30.00 non-refundable application fee.
  3. Submit all official college transcripts.
  4. Submit official high school transcripts (if applicable).
  5. Submit official ACT/ SAT test scores (if applicable).

If you have any questions along the way, call us at 866-621-8096, and we'll be happy to help answer questions.

Document Submission Address

Submit all documents to:

A-State Online
P.O. Box 2520
State University, AR 72467

Fax: 870-972-3548
Email: [email protected]

For non-U.S. postal mail overnight delivery only:

A-State Online
c/o Central Receiving
2713 Pawnee St.
Jonesboro, AR 72401

Courses

These are your online B.S. in Fashion Merchandising and Marketing courses

To earn your B.S. in Fashion Merchandising and Marketing, you need to complete 120 credit hours of coursework. The program includes 35 credit hours of general education courses, 55 credit hours of major courses and 27 credit hours of elective courses. Students can finish faster by transferring previously earned credit hours. Freshman students are required to take a 3-hour Making Connections course. Transfer credit hours will be evaluated during the admission process.

You can view your schedule of courses for this degree through the Course Smartsheet:

View the AOS Course Smartsheet

How to Use the Course Smartsheet

Expand All
Duration: 7 Weeks weeks
Credit Hours: 3
Introduction to accounting and the accounting cycle includes focus on basic accounting and reporting for merchandising and service-oriented business organizations. Primary emphasis is on accounting principles applicable to measuring assets, liabilities, owners' equity and income. Special measurement problems for partnerships and corporations.
Duration: 7 Weeks weeks
Credit Hours: 3
This course addresses strategic and operational aspects of purchasing functions in private and public organizations. Emphasis is placed on development and evaluation of suppliers. Fall, Spring. Prerequisites: MKTG 3013. Corequisites: Corequisite for Sales em­phasis majors, MKTG 3093.
Duration: 7 Weeks weeks
Credit Hours: 3
Theories and principles of written, interpersonal and oral communication.
Duration: 7 Weeks weeks
Credit Hours: 3
Introduction to accounting and the ac­counting cycle. Basic accounting and reporting for merchandising and service oriented business organizations. Primary emphasis is on accounting principles applicable to measuring assets, liabilities, owners equity and income. Special measurement problems for partnerships and corporations.
Duration: 7 Weeks weeks
Credit Hours: 3
Theories and principles of written, interpersonal, and oral communication.
Duration: 7 Weeks weeks
Credit Hours: 3
This course examines aspects of moving raw materials and finished goods through the firm’s networks of warehousing, inventory control, materials management, and order processing. The student will examine trade off possibilities and management alternatives to minimize cost of production flow and to maximize customer service. Special course fees may apply. Prerequisite, MKTG 3013.
Duration: 7 Weeks weeks
Credit Hours: 3
This course addresses strategic and operational aspects of purchasing functions in private and public organizations. Emphasis is placed on development and evaluation of supplier.
Duration: 7 Weeks weeks
Credit Hours: 3
This course examines business activities performed which direct the flow of goods and services from producer to consumer or user in order to satisfy customers and accomplish company objectives.
Duration: 7 Weeks weeks
Credit Hours: 3
Introduction to the personal selling process, the functions of sales management, and current issues, legal and ethical issues, and the impact of technology as the topics relate to selling, the sales force, and sales management.
Duration: 7 Weeks weeks
Credit Hours: 3
This course features an evaluation of the extensive body of research evidence pertaining to the consumer, and an assessment of the marketing implications of the various processes and facets of consumer motivation.
Duration: 7 Weeks weeks
Credit Hours: 3
Students will harness the power of data in the marketing management decision process in a digital environment using analytics to identify/target profitable customers, expand relationships and share of business through analysis of customer digital behavior, spend data, and preferences.
Duration: 7 Weeks weeks
Credit Hours: 3
General investigation of the historical development of art and architecture from the Renaissance to today, including Western and Non-Western art and architecture.
Duration: 7 Weeks weeks
Credit Hours: 3
Study of fashion from the 5th century BCE to the present.
Duration: 7 Weeks weeks
Credit Hours: 3
General investigation of the historical development of art and architecture from the Renaissance to today, including Western and Non-Western art and architecture.

Students must choose one of the following three courses.

Duration: 7 Weeks weeks
Credit Hours: 3
Fundamental elements of drawing and color theory, including observation, material, and technique to consider the conceptual, aesthetic, and formal qualities of visual representation.
Duration: 7 Weeks weeks
Credit Hours: 3
Introductory course focused on the possibilities of art making. An experimental space in which students will create a wide variety of works, trying out different creative voices.
Duration: 7 Weeks weeks
Credit Hours: 3
Basic levels of graphic design utilizing Adobe Illustrator, Adobe Photoshop, and Adobe InDesign software.
Duration: 7 Weeks weeks
Credit Hours: 3
Introductory course focused on the possibilities of art making. An experimental space in which students will create a wide variety of works, trying out different creative voices. Fall, Spring. This course requires three or more hours per week outside of class.
Duration: 7 Weeks weeks
Credit Hours: 3
Fundamental elements of drawing and color theory, including observation, material, and technique to consider the conceptual, aesthetic, and formal qualities of visual representation. Fall, Spring, Summer. Restricted to BA in Art, BA in Theatre, BFA in Art, BFA in Graphic Design and minor in Art. This course requires three or more hours per week outside of class.
Duration: 7 Weeks weeks
Credit Hours: 3
Introduction to textile fibers, yarns, fabrics, colorants, and finishes, including the factors that influence the selection, appearance, care, and serviceability of textiles for apparel.
Duration: 7 Weeks weeks
Credit Hours: 3
A survey of the entire global fashion industry as it relates to fashion design and merchandising.
Duration: 7 Weeks weeks
Credit Hours: 3
Techniques and procedures for identifying and forecasting trends in fashion, lifestyles, business, ready-to-wear, and art that affect retail merchandising and marketing decisions.
Duration: 7 Weeks weeks
Credit Hours: 3
Specific problems, procedures, practices, and market analyses in fashion merchandise retailing.
Duration: 7 Weeks weeks
Credit Hours: 3
Techniques and procedures for identifying and forecasting trends in fashion, lifestyles, business, ready-to-wear, and art that affect retail merchandising and marketing decisions. Spring, Summer. Prerequisites: FASH 2233.
Duration: 7 Weeks weeks
Credit Hours: 3
A survey of the global apparel and textiles industries as they relate to apparel design, manufacturing, and merchandising. Spring.
Duration: 7 Weeks weeks
Credit Hours: 3
The art and science of visual display, including principles and elements of design, window and interior display, individual and group participation in designing and executing displays for commercial and educational purposes.
Duration: 7 Weeks weeks
Credit Hours: 3
Analysis of fashion products from concept to consumer including buying, planning and allocation. Examination of promotional and competitive strategies in the fashion and apparel industry with a focus on evaluation of data to make effective industry decisions. Spring, Summer. Prerequisites: FASH 2233.
Duration: 7 Weeks weeks
Credit Hours: 4
Internship in a chosen specialization paired with a seminar component. Fall. Prerequisites: FASH 2233.
Duration: 7 Weeks weeks
Credit Hours: 3
The art and science of visual display, including principles and elements of design, window and interior display, individual and group participation in designing and executing displays for commercial and educational purposes. Spring. Prerequisites: FASH 2233.
Duration: 7 Weeks weeks
Credit Hours: 3
Introduction to textile fibers, yarns, fabrics, colorants, and finishes, including the factors that influence the selection, appearance, care, and serviceability of textiles for apparel. Fall.
Duration: 7 Weeks weeks
Credit Hours: 3
Application of social science and marketing concepts and theories related to dress, textile and apparel products, as well as retail experiences, including conducting consumer research. Spring. Prerequisites: FASH 2233.
Duration: 7 Weeks weeks
Credit Hours: 4
Internship in a chosen specialization paired with a seminar component.
Duration: 7 Weeks weeks
Credit Hours: 3
Application of social science and marketing concepts and theories related to dress, textile and apparel products, as well as retail experiences, including conducting consumer research. CAPSTONE COURSE

You must complete 27 credit hours of electives, 12 of which must be upper-level, to satisfy the 120 credit hours required for this program. Courses may be chosen with the assistance of an advisor and per your degree plan. Electives can come from any courses offered as long as prerequisites are met.

Students must take the following courses.

First-year course - Students must take the following Making Connections (ARTH 2583) online course. If you transfer in more than 12 credit hours, you will not be required to take the Making Connections course. You may replace that 3-hour course with a 3-hour elective course.

First-year course (3 hours)

ARTH 2583

Communication Requirement (6 hours)
ENG 1003
ENG 1013

Mathematics Requirement (3 hours)
Students must take MATH 1023 or any MATH course that requires MATH 1023 as prerequisite.

Arts and Humanities Requirement (6 hours)
MUS 2503
ENG 2003, ENG 2013, or PHIL 1103

Social Sciences Requirement (9 hours)
POSC 2103
SOC 2213
PSY 2013

Life Science Requirement (4 hours)
Students must complete BIO 1003 with BIO 1001 lab.

Physical Sciences Requirement (4 hours)
Students must complete CHEM 1043 with CHEM 1041 lab.

Departmental Requirement (3 hours)
THEA 2503

Duration: 7 Weeks weeks
Credit Hours: 3
General investigation of the historical development of art and architecture from prehistoric periods to the Renaissance, including Western and Non- Western Art.
Duration: 7 Weeks weeks
Credit Hours: 1
Laboratory, must be taken with BIO 1003. There will be a fee when purchasing the LabKit. Please visit the tuition and fees page for pricing.
Duration: 7 Weeks weeks
Credit Hours: 3
The major characteristics and processes of life emphasizing the human organism. Promotes understanding of diversity and unity among living organisms with focus on ecological interactions and responsibilities of people within their social and natural environment. Lecture three hours per week. Special course fees may apply. Must be taken with BIO 1001.
Duration: 7 Weeks weeks
Credit Hours: 1
Special course fees apply. Prerequisite or co-requisite of CHEM 1043. Fall only.
Duration: 7 Weeks weeks
Credit Hours: 3
An introduction to selected fundamental concepts including dimensional analysis, mole concept, atomic and molecular structure, nomenclature, chemical reactions, thermochemistry, intermolecular interactions, gases, mixtures, kinetics, equilibrium and acid base chemistry. Fall only.
Duration: 7 Weeks weeks
Credit Hours: 3
Study and practice of fundamentals of written communication, including principles of grammar, punctuation, spelling, organization, and careful analytical reading. Prerequisite, with grade of C or better, for ENG 1013.
Duration: Varies Weeks weeks
Credit Hours: 3
Basic problems of philosophy based upon readings in the works of selected leading philosophers. A prerequisite for upper level philosophy.
Duration: 7 Weeks weeks
Credit Hours: 3
AMERICAN POLITICS. The con­stitution, government, and politics of the United States.
Duration: 7 Weeks weeks
Credit Hours: 3
The scientific study of society: Social institutions, social interactions, social inequality, social organizations, and social change.
Duration: 7 Weeks weeks
Credit Hours: 1
Special course fees ap­ply. Corequisites: CHEM 1043.
Duration: 7 Weeks weeks
Credit Hours: 3
Continues the practice of ENG 1003 to develop further the skills learned in that course. Based on reading and discussion of various types of writing, the students’ essays will provide practice in different kinds of rhetorical development, including research and documentation.
Duration: 7 Weeks weeks
Credit Hours: 3
General investigation of the historical development of art and architecture from prehistoric periods to the Renaissance, including Western and Non- Western Art.
Duration: 7 Weeks weeks
Credit Hours: 3
Study of the important scientific, principles of individual human behavior from biological, cognitive, social, and behavioral perspectives.
Duration: 7 Weeks weeks
Credit Hours: 3
A one semester chemistry survey course introducing selected fundamental concepts including dimensional analysis, mole concept, atomic and molecular structure, nomenclature, chemical reactions, thermochemistry, intermolecular interactions, gases, mixtures, kinetics, equilibrium and acid base chemistry. Prerequisites: completion of MATH 1023, MATH 1043, or a MATH course for which these are a prerequisite. Corequisites: CHEM 1041.
Duration: 7 Weeks weeks
Credit Hours: 3
Introduction to the analysis and interpretation of literary works from several historical periods ranging from early civilizations through the Renaissance.
Duration: 7 Weeks weeks
Credit Hours: 3
Introduction to the analysis and interpretation of literary works from several historical periods ranging from the Renaissance to the present.
Duration: 7 Weeks weeks
Credit Hours: 3
Equations and inequalities, functions and graphs, polynomial and rational functions, exponential and logarithmic functions, systems of equations and inequalities, matrices, and miscellaneous topics. No credit given if taken following MATH 1054.
Duration: 7 Weeks weeks
Credit Hours: 3
This course is an introduction to music for the listener who has had no formal training or experience. By exploring the history of Western Art music, learners will begin to connect the development of music with the changing of society and culture.
Duration: Varies Weeks weeks
Credit Hours: 3
Basic problems of philosophy based upon readings in the works of selected leading philosophers. A prerequisite for upper level philosophy. Fall, Spring.
Duration: 7 Weeks weeks
Credit Hours: 3
American politics. The constitution, government, and politics of the United States.
Duration: 7 Weeks weeks
Credit Hours: 3
Study of the important scientific, principles of individual human behavior from biological, cognitive, social, and behavioral perspectives.
Duration: 7 Weeks weeks
Credit Hours: 3
Human society and social behavior.
Duration: 7 Weeks weeks
Credit Hours: 3
Provides students with an appreciation of how various artistic elements combine to produce theatrical productions. Fall, Spring, Summer.

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