Bachelor of Science in Strategic Communication with PR and Advertising Certificate Online
Gain a strong understanding of how businesses utilize public outreach to adapt their communication strategies and influence opinions. Learn to identify, create and implement consistent, cohesive messaging while earning an additional certification from HubSpot in content marketing.
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Program Overview
Explore the A-State online B.S. with PR and advertising certificate program
Take an in-depth look at the way people, groups and organizations connect in this 100% online B.S. in Strategic Communication with PR and Advertising Certificate. Prepare to achieve positive results by applying strategies and principles of communication through digital media and other evolving methods.
Flexible online coursework gives you the opportunity to develop a sales presentation and examine the structure of the advertising industry. Emphasize advertising sales and the methodical use of digital and social media while learning to identify, create and implement consistent, cohesive messaging.
Strong communication skills are necessary for virtually any project or industry, and this program helps you take those talents even further with a focus on crisis communication. You will explore how and when to implement public relations strategies in order to motivate, persuade and shape how audiences and consumers interact with your organization or client.
Prepare for careers like these:
- Advertising/Promotions Manager
- Advertising Sales Representative
- Media Planner/Buyer
- Account Executive
- Public Relations Manager
- Advertising/Promotions Manager
- Advertising Sales Representative
- Media Planner/Buyer
- Account Executive
- Public Relations Manager
Learn industry-relevant skills that employers seek:
- Understand and utilize communication tools to convey messages to an organization’s public constituencies and build relationships with them
- Apply strategies and tools for an organization’s message through paid channels (advertising) and unpaid channels (PR)
- Earn HubSpot certification in content marketing
- Understand and utilize communication tools to convey messages to an organization’s public constituencies and build relationships with them
- Apply strategies and tools for an organization’s message through paid channels (advertising) and unpaid channels (PR)
- Earn HubSpot certification in content marketing
Also available:
A-State offers a variety of undergraduate programs in a convenient online format. Explore our full range of online undergraduate programs.
Tuition
Financial aid packages are available to those who qualify
A-State's online programs are affordable and convenient. You may also qualify for financial aid. Learn more.
The B.S. in Strategic Communication online program offers the same low, pay-by-the-course tuition to all U.S. residents. All fees are included. Tuition may be subject to change on a yearly basis.
Tuition breakdown:
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A-State-approved credit for prior learning recognizes your previous accomplishments, reducing your tuition costs and time to graduation.
Calendar
Set a calendar reminder for these key deadlines
Our B.S. in Strategic Communication is a flexible online program featuring accelerated coursework and multiple start dates per year.
Please note Summer 1 and Summer 2 terms are 5 weeks in duration for this program.
Term | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Payment Due | Last Class Day |
---|---|---|---|---|---|---|
Spring 1 | 1/13/25 | 12/16/24 | 12/18/24 | 1/9/25 | 1/10/25 | 2/28/25 |
Spring 2 | 3/10/25 | 2/24/25 | 2/28/25 | 3/6/25 | 3/7/25 | 5/2/25 |
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Admissions
Preview the admission requirements for the online B.S. – Strategic Communication degree
Arkansas State University has a streamlined admission process that makes it easy for you to enroll in the Bachelor of Science in Strategic Communication with PR and Advertising Certificate online program. Enrollment specialists are available to walk you through the admission process, so you will be able to complete your application quickly.
Admission Requirements:
- Online application
- Official transcripts
- 2.0 GPA for transferring credits
There are several paths to admittance at A-State:
- If you have 13 or more transferrable college credit hours, you would be admitted if you have a cumulative college GPA of at least 2.0 on previous college coursework
- If you have 0-12 transferrable college credit hours and have been out of high school for five years or more, you would be admitted if you:
- Have a high school diploma or state-approved equivalent
- Have completed 12 or fewer earned college hours
- Have never enrolled as a student at A-State
- If you have 0-12 transferrable college credit hours and have been in high school within the last 5 years, you would be admitted if you have one of the following:
- 3.0 cumulative high school grad point average (or GED test score equivalent), OR
- 19 minimum ACT super score or minimum 990 combined SAT super score, OR
- Class rank in the top 20% of your graduating class
Application Submission Requirements
Submitting your application takes three easy steps: filling out the application, submitting your documents and paying the application fee.
- When completing the online application, select 100% online student and then complete all the steps on the online application.
- Pay $30.00 non-refundable application fee.
- Submit all official college transcripts.
- Submit official high school transcripts (if applicable).
- Submit official ACT/ SAT test scores (if applicable).
Note: If you have 0-12 transferrable college hours, test scores will still need to be submitted for reporting purposes to the Arkansas Department of Higher Education (ADHE); however, they are not needed for an admission decision. Accuplacer test scores are an acceptable alternative to ACT/SAT scores.
If you have any questions along the way, call us at 866-621-8096 and we’ll be happy to help answer questions.
Document Submission Address
Submit all documents to:
A-State OnlineP.O. Box 2520
State University, AR 72467
Fax: 870-972-3548
Email: [email protected]
For Non-US Postal Mail Overnight Delivery Only:
A-State Onlinec/o Central Receiving
2713 Pawnee St.
Ranked #4 for "Communication" by Niche.com
A-State is ranked #4 among the "Best Colleges for Communication in Arkansas" by Niche.com, 2024 |
Courses
A look at the online bachelor's degree in strategic communication curriculum
To earn your Bachelor of Science in Strategic Communication with PR and Advertising Certificate, you need to complete 120 credit hours of coursework. The program includes 38 credit hours of general education courses, 45 credit hours of major courses, and 37 credit hours of electives. You can finish faster by transferring previously earned credit hours. Transfer credit hours will be evaluated during the admission process.
Visit the Course Registration page to view the course schedule for this degree.
These courses must be taken to complete your degree. You may choose between STCM 3003 and STCM 3043.
You must complete 37 credit hours of electives to satisfy the 120 credit hours required for this program. Courses may be chosen with the assistance of an advisor and per your degree plan. Electives can come from any courses offered as long as prerequisites are met.
Students must take the following courses.
First-year course - Students must take the following Making Connections online course. If you transfer in more than 12 credit hours, you will not be required to take the Making Connections course. You may replace that 3-hour course with a 3-hour elective course.
First-year course (3 hours)
UC 1013
Communication Requirement (6 hours)
ENG 1003
ENG 1013
Mathematics Requirement (3 hours)
Students must take MATH 1023 or any MATH course that requires MATH 1023 as prerequisite.
Arts and Humanities Requirement (6 hours)
MUS 2503
ENG 2003
ENG 2013
Social Sciences Requirement (9 hours)
MDIA 1003 is required
POSC 2103
SOC 2213
PSY 2013
Life Science Requirement (4 hours)
Students must complete BIO 1003 with BIO 1001 lab.
Physical Sciences Requirement (4 hours)
Students must complete CHEM 1043 with CHEM 1041 lab.
Departmental Requirement (3 hours)
COMS 1203
Course Descriptions
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