A communications degree equips students with versatile skills in writing, media, public speaking, digital strategies and critical thinking. These abilities translate into strong communication skills that are highly valued across industries. Whether it’s crafting press releases, managing social media platforms or leading corporate communications, communications majors graduate prepared for diverse professional settings.
Because these skills apply to so many fields, communications majors find career opportunities in marketing, public relations, media, human resources and nonprofit organizations, as well as in corporate and government roles. From shaping a company’s public image to building communication strategies for stakeholders, the possibilities are broad.
The online Bachelor of Arts (B.A.) in Communication Studies program from Arkansas State University (A-State) prepares students for a range of careers by building strong skills in writing, media and public speaking. This guide highlights some of the top jobs for communications majors, including their average salaries, required skills and career outlook. Whether you’re interested in entry-level positions like copywriter or aiming for leadership roles such as communications manager, these career paths show how a bachelor’s degree in communications can open doors to rewarding opportunities.
| Top Jobs for Communications Majors | ||
| Job title | Responsibilities | |
| Public Relations Specialist | Manages public image and media relations, writes press releases and handles crisis communication | |
| Social Media Manager | Designs and manages content strategies on platforms like Instagram and LinkedIn to grow engagement | |
| Marketing Manager | Leads campaigns, market research and advertising strategies to promote products or services | |
| Copywriter | Writes marketing copy for websites, ads and branded materials, focusing on persuasive and audience-specific messaging | |
| Content Strategist | Plans and oversees content marketing strategies across digital platforms to ensure consistency and engagement | |
| Communications Manager | Oversees internal and external communication strategies, press materials and executive messaging | |
| Human Resources Specialist | Facilitates hiring, onboarding, and employee relations with a focus on communication and organizational goals | |
| Digital Media Analyst | Tracks and interprets data from online campaigns to measure performance and guide digital marketing efforts | |
| Event Planner | Coordinates logistics for conferences, meetings and public events, ensuring smooth execution and audience satisfaction | |
| Fundraising Manager | Leads fundraising campaigns, manages donor relationships and secures financial support for nonprofit initiatives | |
| Executive Producer | Manages budgets, schedules and production teams for media projects, ensuring content aligns with organizational goals | |
| Media Relations Specialist | Builds and maintains relationships with journalists and news outlets, helping shape public perception through earned media | |
| Brand Manager | Develops and implements strategies to influence how a brand is perceived by consumers, ensuring consistency across channels | |
What Are the Top Careers for Communications Majors?
Communications graduates enter a job market that values strong writing, critical thinking and public speaking. Below are 13 of the best jobs for communications majors, including their roles, required skills and job growth outlook.
- Public Relations Specialist
Public relations specialists help organizations manage their public image and maintain positive relationships with stakeholders, media outlets and the general public. They write press releases, organize media events and manage crisis communications when issues arise. Strong verbal communication and strategic communication skills are essential. PR specialists often find roles in corporate communications, nonprofits or government agencies, where effective communication strategies are critical.
Job growth for public relations specialists is projected to be strong, with employment expected to increase by 5% through 2034, faster than the average for all occupations, per the U.S. Bureau of Labor Statistics (BLS). As companies and organizations place greater emphasis on reputation management and digital communications, demand for PR professionals is expected to rise, especially for those skilled in social media and crisis response.
- Social Media Manager
Social media managers design and implement digital marketing and content strategies across platforms like LinkedIn, Instagram and X. They optimize posts, analyze engagement data and work to grow online communities while protecting brand reputation.
This role suits communications majors with a background in digital media and public relations, as well as a passion for staying ahead of social media trends. Students interested in this path can prepare through A-State’s online Master’s in Strategic Communications – Social Media Management program, which emphasizes social media platforms, content creation and analytics.
Demand for social media managers continues to grow rapidly as businesses invest in digital marketing and online community engagement. According to Forbes and multiple career platforms, social media manager jobs are expected to grow by 10% from now through 2030, which is faster than the average for all occupations. The field’s rapid expansion is fueled by the increasing influence of social platforms, evolving marketing strategies and new technologies, making this role an attractive choice for communications and tech-savvy graduates.
- Marketing Manager
Marketing managers lead communication strategies and campaigns to promote products or services. They oversee project management, market research and advertising initiatives, often coordinating with copywriters, graphic designers and analysts. This role is among the highest-paying career paths for communications graduates, particularly for those who pursue advanced degrees such as an online MBA.
Marketing managers have a favorable job outlook with projected growth of 6% through 2034, keeping pace with the average for all occupations, per BLS. Industry trends such as e-commerce expansion and data-driven marketing campaigns are fueling demand for skilled communications professionals with strong strategic and digital skills.
- Copywriter
Copywriters create persuasive marketing copy, while content strategists design and oversee content marketing initiatives across channels like websites, blogs and social media. Strong writing and editing skills, along with an ability to connect with diverse audiences, are key. These roles often serve as entry-level positions for communications majors and can lead to senior content or creative leadership opportunities.
The demand for copywriters remains steady, as businesses continue to need strong communicators to create compelling content across digital, print and social platforms. Opportunities are strongest in digital marketing, content strategy and advertising, with growth expected to mirror ongoing shifts toward online engagement.
- Content Strategist
Content strategists plan, design, and oversee marketing initiatives across digital channels, including managing editorial calendars, developing multi-channel campaigns and aligning content with organizational goals. They combine analytics, writing and strategic insight to maximize content impact and reach diverse audiences.
This role often appeals to communications majors interested in content marketing, digital strategy or editorial management. Experienced content strategists may advance to senior or executive creative leadership.
- Communications Manager
Communications managers coordinate internal and external messaging to align with company goals. They often supervise teams producing press releases, internal newsletters and corporate reports. Skills in crisis communications, stakeholder engagement and strategic communication are critical.
This role often builds on years of work experience and can lead to executive-level positions. Projected employment for communications managers will grow about 5% over the next decade, fueled by widespread adoption of digital communications, brand reputation management and internal engagement efforts.
- Human Resources Specialist
Human resources specialists support recruitment, employee relations and training initiatives. Strong communication skills help them conduct interviews, resolve conflicts and align employee needs with organizational goals. This is a typical career path for communications graduates interested in organizational development and employee engagement.
HR specialist roles are expected to grow by 6% through 2034. As workplaces adjust to remote and hybrid models and emphasize organizational culture, communications grads will find ongoing opportunities in recruiting and employee relations.
- Digital Media Analyst
Digital media analysts track performance data from digital campaigns, using insights to optimize strategies. Digital strategists combine these analytics with broader marketing initiatives to improve engagement and ROI. These roles are growing as companies expand their reliance on digital media and online communication strategies.
- Event Planner
Event planners coordinate conferences, fundraisers and public initiatives. This role requires strong organizational and public speaking skills. These positions appeal to communications majors with an interest in event planning, networking and community engagement. A-State’s online Master of Public Administration (MPA) Nonprofit Management program provides targeted preparation for fundraising, event planning and working with stakeholders in nonprofit organizations.
Employment of event planners is expected to grow by 5% through 2034, slightly faster than average for all occupations. As organizations return to in-person and hybrid events, logistics and communication skills are in especially high demand.
- Fundraising Manager
Fundraising managers lead resource development, fundraising initiatives and donor relations for nonprofits, educational institutions and healthcare providers. They design campaigns, write grant proposals, coordinate major appeals, and analyze donation data to maximize revenue and support organizational goals. Leadership, communications and analytical skills are vital.
A-State’s MPA Nonprofit Management online degree can help communications majors prepare for fundraising and nonprofit leadership roles. With nonprofits and institutions placing more emphasis on sustainable funding streams, fundraising manager roles are expected to grow steadily, especially in education and medical sectors.
- Executive Producer
Executive producers manage large-scale media productions, such as television, film, podcasts or digital series, ensuring projects are brought in on budget and on schedule and meet creative goals. They lead teams, secure funding and oversee project operations from initial concept to final release.
Executive producers must be adept leaders, problem-solvers and negotiators. The role requires project management expertise and the ability to craft narratives that resonate with audiences.
Executive producer roles are increasingly in demand due to the expansion in multimedia, digital streaming and entertainment content. The BLS projects that jobs in film and video production, including producers and directors, will grow by 5%, faster than average, as more content is developed for online platforms, podcasts and streaming media.
- Media Relations Specialist
Media relations specialists build and maintain relationships with journalists, editors and news outlets to promote their organization’s mission and news. They write press releases, pitch stories, coordinate interviews and monitor media coverage.
Strong writing, relationship-building skills and the ability to manage communications during crises are essential. Media relations specialists are projected to see growth in line with public relations specialists, as companies invest in reputation management and integrated communications for online and traditional news platforms.
- Brand Manager
Brand managers develop strategies to shape how consumers perceive a company’s products or services. They collaborate across departments to align marketing communications, advertising and digital media campaigns.
This role is well-suited for communications majors who excel in critical thinking, strategic communication and managing cross-functional teams. Brand managers benefit from growth in advertising, promotions and marketing, fields expected to see a 6% increase in jobs, according to BLS data. Demand is especially high for communications professionals skilled in brand strategy, digital media and data analysis, reflecting trends in consumer engagement and digital-first campaigns.
What Are Emerging Roles for Communications Graduates?
The job market for communications majors continues to evolve as technology and workplace needs change. In addition to established roles, new opportunities are emerging that build on traditional communication skills while adapting to modern platforms and challenges:
- Content marketing strategist: Designs long-term content strategies that drive engagement and align with organizational goals, often blending SEO, digital media and storytelling.
- Digital media analyst: Uses data and analytics to track campaign performance, identify audience behaviors and optimize communication strategies across digital platforms.
- Crisis communications consultant: Advises organizations on managing high-pressure situations that could harm their public image and developing response plans that preserve trust with stakeholders.
- Internal communications specialist: Focuses on employee engagement, keeping staff informed, motivated, and aligned with company objectives through clear messaging and effective channels.
These roles highlight how communication graduates can stay competitive by combining their foundational training with emerging digital tools and industry trends.
What Skills Make Communications Majors Valuable?
Employers value the versatility of communications majors because their skill sets apply across industries. The following core skills are especially sought after in today’s job market:
- Strong writing and editing: Clear and persuasive communication for reports, press releases and digital content.
- Public speaking and presentation: Confidence in sharing ideas and leading discussions with diverse audiences.
- Critical thinking and research: Analyzing problems and supporting decisions with evidence-based insights.
- Digital and social media proficiency: Creating and managing campaigns on major platforms, from LinkedIn to Instagram.
- Project management and teamwork: Coordinating initiatives, collaborating across departments and meeting deadlines effectively.
These strengths give communications graduates an advantage in industries ranging from public relations and marketing to human resources and nonprofit work.
How Does a Communications Degree Open Career Paths?
A bachelor’s degree in communications provides the foundation for careers in public relations, marketing, human resources and corporate communications. Many graduates begin in entry-level positions such as PR specialist, social media coordinator or copywriter, gaining work experience that can lead to management roles.
For those pursuing leadership or specialized positions, advanced study can be a strong advantage. A master’s degree in strategic communication or an MBA in marketing often opens the door to roles such as communications director, brand manager or marketing manager. Arkansas State University’s online B.A. in Communication Studies program prepares students with both theoretical knowledge and practical skills to excel in a variety of communication jobs.
Unlocking Career Opportunities With a Communications Degree
A communications degree is one of the most versatile educational paths available, opening opportunities across industries such as business, nonprofits, education and media. From shaping brand messages to leading communication strategies, communications graduates play a vital role in today’s information-driven world.
Graduates of Arkansas State University can build rewarding careers while developing valuable skills that apply to nearly any sector. A-State’s B.A. in Communication Studies online degree equips students for both entry-level positions and advanced career paths that require strong writing, media and public speaking skills. Whether your goal is to become a public relations specialist, a brand manager or a digital strategist, a degree from A-State provides the foundation to pursue your career goals with confidence.
FAQs About Careers for Communications Majors
Careers in communications cover a wide range of industries and job types, which often leads to common questions about opportunities, salaries, and degree requirements. Below are answers to some of the most frequently asked questions, designed to give students and graduates a clearer picture of what to expect.
Is a communications degree useful in 2026?
Yes. A communications degree remains highly relevant in 2026, as employers increasingly value strong writing, digital media and public speaking skills. These skills transfer across industries, including business, government, nonprofits and education.
What is the highest-paying job for communications majors?
According to the U.S. Bureau of Labor Statistics, marketing managers are among the highest earners for communications graduates, with a median annual salary of $161,030. Other high-paying options include communications managers and brand managers.
Can communications majors work in human resources?
Yes. Communications graduates often transition into human resources specialist roles, where their organizational and interpersonal communication skills help with recruiting, onboarding and employee relations.
Do you need a master’s degree for a job in communications?
Not always. Many entry-level positions are available with a bachelor’s degree in communications. However, advanced roles such as corporate communications director or marketing manager may require a master’s degree in strategic communication or an MBA.
What entry-level jobs are available for communications majors?
Common entry-level positions include copywriter, PR assistant, social media coordinator and event planner. These roles provide valuable work experience that can lead to management positions.
Are communications jobs limited to media and marketing industries?
No. Communications majors also find roles in human resources, nonprofit organizations, government agencies and corporate communications departments. Skills like critical thinking, teamwork and digital proficiency are valued across sectors.
What skills do employers look for in communications graduates?
Employers seek strong writing and editing skills, digital and social media proficiency, project management experience, and public speaking abilities. These skills allow communications graduates to adapt to many different roles and industries.
Learn more about A-State’s online Bachelor of Arts in Communication Studies program.