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Arkansas State University
B.S. in Strategic Communications - Social Media Management
Bachelor of Science in Strategic Communication with Social Media Management Certification Online

Program Overview


Develop your skills as a communications industry professional and increase your knowledge of social media communication strategies with an online Bachelor of Science in Strategic Communication with Social Media Management Certification.

This affordable, career-focused program gives you the fundamentals and practice to prepare strategic messaging for various channels of communications and a strong focus in social media management. Knowledge from this program is useful in almost any industry--including marketing, public relations, advertising and sales.

icon $248.25 Per Credit Hour
icon Varies Program Duration
icon 120 Credit Hours
icon $248.25 Per Credit Hour
icon Varies Program Duration
icon 120 Credit Hours
Have questions or need more information about A-State's online programs?

In our B.S. in Strategic Communication with Social Media Management Certification, you will:

  • Learn to create a strategic communication campaign
  • Understand how to design, implement and manage an integrated marketing program through social channels
  • Learn to apply social media tools and how to integrate them into your organization’s overall communication strategy
  • Gain an understanding of effective search engine advertising and marketing strategy
  • Possess Google Analytics and Hootsuite certification

Core coursework offers a broad survey of strategic communication practice, writing forms and styles across multimedia platforms, and case studies of recent advertising cases and campaigns. There is a required internship in strategic communication in which you will gain field experience to enhance your strategic communication knowledge and skills.

Social Management Certificate coursework offers a study of interactive online advertising, as well as a course in social media measurement. Also, you will conduct a comprehensive strategic communication case study for a client.

Prepare for a variety of marketing, communications and social media positions, including:

  • Communications manager
  • Digital strategist
  • Social media strategist
  • Content manager
  • Marketing communications specialist

Arkansas State offers a generous transfer credit policy.

Also available:

Have questions or need more information about A-State's online programs?

A-State is Ranked #25

In their Best Colleges Rankings for 2018, U.S. News & World Report ranks A-State #25 for "Top Public Schools, Regional Universities (South)."

Tuition


The B.S. in Strategic Communication with Social Media Management Certification online program offers the same affordable, pay-by-the-course tuition for all U.S. residents. Administrative fees are included in the tuition.

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Tuition Per Credit Hour $248.25
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Tuition Per Course $744.75
Per Credit Hour Per Course
U.S. Resident Tuition Required Fees Total U.S. Resident Tuition Required Fees Total
$210.00 $38.25 $248.25 $630.00 $114.75 $744.75

Calendar


Our B.S. in Strategic Communication with Social Media Management Certification is flexible and convenient for your busy lifestyle and features accelerated coursework and multiple start dates per year.

Next Start & Application Due Dates:

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Apply By:
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Start Class:
Term Length Course Begin Course End Application Deadline Document Deadline Registration Deadline Payment Deadline Last Day to Withdraw
Spring 2019 7wk 1/14/2019 3/1/2019 12/3/2018 12/10/2018 1/5/2019 1/11/2019 2/19/2019
7wk 3/11/2019 5/3/2019 2/18/2019 2/24/2019 3/1/2019 3/8/2019 4/17/2019
Summer 2019 7wk 5/13/2019 6/28/2019 4/22/2019 4/29/2019 5/3/2019 5/10/2019 6/6/2019
7wk 7/1/2019 8/16/2019 6/10/2019 6/17/2019 6/21/2019 6/28/2019 7/25/2019
Fall 2019 7wk 8/19/2019 10/4/2019 7/29/2019 8/5/2019 8/9/2019 8/16/2019 9/24/2019
7wk 10/14/2019 12/6/2019 9/23/2019 9/30/2019 10/4/2019 10/11/2019 11/13/2019
Ready to take the next step toward earning your degree online from A-State?

Admissions


A-State Online offers a streamlined admission process for both new students and transfers. Students who are interested in the Bachelor of Science Strategic Communication with Social Media Management Certification must meet the following admission requirements.

  • When completing the online application, choose the appropriate application type – A-State Online Freshman (if you have never attended college) or A-State Online Transfer (if you have previously attended any college).
  • Select three emphasis areas and submit this form.
  • Pay $30.00 non-refundable application fee
  • Submit an official High School Transcript with at least a 2.75 GPA or GED score of 500 (if taken prior to 2002) or 525 (if taken in or since 2002). The High School/GED requirement is waived for students who have previously successfully completed 13 or more transferrable college credit hours.
  • Submit official Test Scores (e.g., ACT and SAT). Test scores are considered official if they are delivered directly to us from a testing center or from your high school on your official transcript. Test scores are valid for a period of five years from the date of the exam. The test score requirement is waived for students who have previously successfully completed 24 or more transferrable college credit hours.
    • ACT test scores of 21 or greater on the composite score as well as 19 on the Math, Reading, and English sub-scores
    • SAT test score of 1070
  • Cumulative college GPA of at least 2.0 on previous college coursework.
  • No remediation courses are available for this program. If a student does not show test scores that clear the need for remediation, they must show completion of or readiness for the following program courses:
    • English requirement: Students may be considered eligible for admission based on completion of English Composition I, English Composition II, or Writing Fundamentals with a grade of C or better.
    • Math requirement: Students may be considered eligible for admission based on completion of College Algebra or Intermediate Algebra with a grade of D or better.
  • No conditional admission status is available for this program.
  • International students must submit an attested or notarized copy of their high school diploma in English. Students seeking to transfer from a non-U.S. university or college must submit official transcripts from these institutions. A transcript evaluation by an independent agency (e.g., World Education Service or Education Credential Evaluators) will be required and will be the responsibility of the student. Proof of English proficiency may be required.

Additional Information

Students that have attended any other institution of higher education must meet the following requirements.

When the student has:

  • Less than 12 college hours: submit official final high school transcript and official test scores.
  • 13 - 23 college hours: have a minimum of 2.0 grade point average on cumulative transcripts and official test scores.
  • 24 or more college hours: have a minimum of 2.0 grade point average on cumulative transcripts.

Test scores are valid for five years from date of exam.

Submit all documents to:

A-State Online
P.O. Box 2520
State University, AR 72467

Fax: 870-972-3548
Email: academicpartnerships@astate.edu

For Non-US Postal Mail Overnight Delivery Only:

Academic Partnerships
c/o Central Receiving
2713 Pawnee St.
Jonesboro, AR 72401

Courses


Students in the B.S. in Strategic Communication with Social Media Management Certificate online program must complete a total of 120 credit hours. Required coursework includes UC 1013: Making Connections (3 credit hours), all core courses (36 credit hours), general education courses (35 credit hours—specific required courses listed below), electives (40 credit hours), and electives in communication (9 credit hours).

Students must complete the following courses. All students during their first registration term must take UC 1013: Making Connections.

UC 1013: Making Connections

Duration: 7 weeks  |  Credit Hours: 3

Required course for all first semester freshmen. Course content is centered around the skills and knowledge needed to be a successful ASU student, including academic performance, problem solving, critical thinking, self-management and group building skills, university policies and other relevant issues.

PRAD 3043: Principles of Strategic Communication

Duration: 7 weeks  |  Credit Hours: 3

Broad survey of strategic communication practice, emphasizing advertising and public relations in the context of integrated brand promotion.

PRAD 2143: Strategic Writing I

Duration: 7 weeks  |  Credit Hours: 3

Fundamentals of the distinct writing requirements, styles, and formats of social, online, broadcast, print and other platforms used in strategic communication; emphasis on context, storytelling, and audience understanding.

PRAD 3143: Strategic Writing

Duration: 7 weeks  |  Credit Hours: 3

Writing forms and styles across multimedia platforms. Fundamentals and practice in preparation of strategic messages for various channels of communications, including controlled and uncontrolled media. Students will develop skills in information gathering, writing styles, editing, critical thinking and audience analysis. Prerequisites: CMAC 1001 & CMAC 2003.

AD 4003: Account Planning

Duration: 7 weeks  |  Credit Hours: 3

Study of recent advertising cases and campaigns involving business, industry, institutions and government. Students create a comprehensive advertising campaign for a given client.

PRAD 4073: Strategic Communication Law & Ethics

Duration: 7 weeks  |  Credit Hours: 3

Analysis of laws, regulations, and ethical considerations affecting the strategic communication industry.

AD 3133: Interactive Advertising

Duration: 7 weeks  |  Credit Hours: 3

Course introduces students to the world of interactive online advertising. It surveys a variety of important topics, from integrating social media initiatives into the overall marketing communications plan to online display ads to developing an effective search engine advertising/marketing strategy.

PRAD 3553: Strategic Visual Communication

Duration: 7 weeks  |  Credit Hours: 3

An advanced course focusing on the theoretical, contextual and practical natures of persuasive images in the context of strategic communication.

PRAD 4213: Social Media in Strategic Communications

Duration: 7 weeks  |  Credit Hours: 3

This course examines concepts and applications of social media within mass communications, news, advertising and public relations industries. We will explore and apply social media tools, integrating them into an organization's overall communication strategy.

AD 4333: Social Media Measurement

Duration: 7 weeks  |  Credit Hours: 3

Course features measurement and improvement of investment outcomes from use of social media in advertising, public relations and marketing communications.

PRAD 4753: Strategic Communications Case Studies

Duration: 7 weeks  |  Credit Hours: 3

Course is a study of recent strategic communication cases involving business, industry, institutions and government. Students conduct a comprehensive strategic communication case study for a given client.

PRAD 4773: Internship in Strategic Communication

Duration: 7 weeks  |  Credit Hours: 3

Field-based experience in a supervised setting that will enhance strategic communication knowledge and skills.

Students in the B.S. in Strategic Communication – Social Media Management Certificate program must take the following courses.

AD 3133: Interactive Advertising

Duration: 7 weeks  |  Credit Hours: 3

Course introduces students to the world of interactive online advertising. It surveys a variety of important topics, from integrating social media initiatives into the overall marketing communications plan to online display ads to developing an effective search engine advertising/marketing strategy.

PRAD 4213: Social Media in Strategic Communications

Duration: 7 weeks  |  Credit Hours: 3

This course examines concepts and applications of social media within mass communications, news, advertising and public relations industries. We will explore and apply social media tools, integrating them into an organization's overall communication strategy.

AD 4333: Social Media Measurement

Duration: 7 weeks  |  Credit Hours: 3

Course features measurement and improvement of investment outcomes from use of social media in advertising, public relations and marketing communications.

PRAD 4753: Strategic Communications Case Studies

Duration: 7 weeks  |  Credit Hours: 3

Course is a study of recent strategic communication cases involving business, industry, institutions and government. Students conduct a comprehensive strategic communication case study for a given client.

ENG 1003: Composition I

Duration: 7 weeks  |  Credit Hours: 3

Study and practice of fundamentals of written communication, including principles of grammar, punctuation, spelling, organization, and careful analytical reading. Prerequisite, with grade of C or better, for ENG 1013.

ENG 1013: Composition II

Duration: 7 weeks  |  Credit Hours: 3

Continues the practice of ENG 1003 to develop further the skills learned in that course. Based on reading and discussion of various types of writing, the students’ essays will provide practice in different kinds of rhetorical development, including research and documentation.

COMS 1203: Oral Communication

Duration: 7 weeks  |  Credit Hours: 3

This course focuses on the theory and practice of communication in interpersonal, small groups and public speaking contexts, emphasizing proficiency in message organization, delivery, and critical thinking.

MATH 1943: Quantitative Reasoning

Duration: 7 weeks  |  Credit Hours: 3

Quantitative reasoning as the approach to understanding relationships using mathematical and algrebraic methodologies. Contemporary topics will be used to identify, analyze, generalize and communicate quantitative relationships.

BIOL 1003: Biological Science

Duration: 7 weeks  |  Credit Hours: 3

The major characteristics and processes of life emphasizing the human organism. Promotes understanding of diversity and unity among living organisms with focus on ecological interactions and responsibilities of people within their social and natural environment.

BIOL 1001: Laboratory for Biological Science

Duration: 7 weeks  |  Credit Hours: 3

Laboratory, must be taken with BIO 1003. There will be a fee when purchasing the LabKit. Please visit the tuition and fees page for pricing.

CHEM 1043: Fundamentals of Chemistry I

Duration: Varies  |  Credit Hours: 3

An introduction to selected fundamental concepts including dimensional analysis, mole concept, atomic and molecular structure, nomenclature, chemical reactions, thermochemistry, intermolecular interactions, gases, mixtures, kinetics, equilibrium and acid base chemistry. Fall, Summer.

BIOL 1041: Fundamentals of Chemistry Lab

Duration: 7 weeks  |  Credit Hours: 3

Special course fees apply. Prerequisite or co-requisite of CHEM 1043.

MUS 2503: Fine Arts – Music

Duration: 7 weeks  |  Credit Hours: 3

An introduction to music for the listener who has had no formal musical training or experience. A study of musical styles and composers and their cultural and historical contexts.

ART 2503: Fine Arts Visual

Duration: Varies  |  Credit Hours: 3

Course Description: Introduction to major artists, media, styles and works of art within their cultural and historical contexts for the non-art major.

ENG 2003: Intro/Literature Western World I

Duration: 7 weeks  |  Credit Hours: 3

Introduction to the analysis and interpretation of literary works from several historical periods ranging from early civilizations through the Renaissance.

ENG 2013: Intro/Literature Western World II

Duration: 7 weeks  |  Credit Hours: 3

Introduction to the analysis and interpretation of literary works from several historical periods ranging from the Renaissance to the present.

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