MS Media Management Articles

Artificial intelligence is reshaping the media landscape by coordinating, automating, optimizing, integrating and simplifying workflows. It also enables media managers and creators to uncover data-driven

While different forms of communication have existed for thousands of years, mass media is a modern invention. The term refers to the use of communications

The Master of Science (M.S.) in Media Management, Mass Media Management online program at Arkansas State University (A-State) opens pathways to diverse career opportunities within

Tailoring media messaging to target specific audiences is essential for marketing and other communications-based professions. Understanding the nuances of an audience helps communicators connect and

Consumer social media engagement with businesses has never been stronger, and the trajectory keeps pointing sharply upward. With the right engagement and conversion strategies, businesses

When Nancy Meador graduated from Arkansas State University with a bachelor’s degree in communications in 1990, a hashtag was still a regular old pound sign.

When it comes to social media metrics, the number of followers is easy to track. But this metric may not provide much insight into how

Brittney Francois is pursuing a master’s degree to advance a career in the fashion industry. Destiny Quinn is earning a master’s to get one step

Arkansas State University’s Online Master of Science in Media Management (MSMM) is a true interdisciplinary program. MSMM degree candidates benefit from exposure to a variety

For roughly the next decade, the United States Bureau of Labor Statistics (BLS) predicts solid growth in the media and mass communications industries. More traditional

The ubiquity of digital media is evident. According to the Pew Research Center, digital news outlets have now eclipsed their print counterparts, with four out

Miss Arkansas State 2017 Destiny Quinn sure does have the right first name. Quinn, who was born and raised in Jonesboro, has already fulfilled her