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Arkansas State University

Online M.S. in Media Management programs


Whether you’re already working in media or want to pivot in your career, our online Master of Science in Media Management programs have you covered. These unique online degree programs prepare you for exciting leadership opportunities in advertising, news and broadcast, public relations, marketing, sales, or the non-profit sector. Customize your area of expertise with a career-focused degree track.

Why Choose an A-State Online M.S. in Media Management Program?

  • Courses are 100% online, empowering you to continue working while enrolled
  • Connect theory to practice with projects in which you explore real-world media challenges
  • With no GMAT or GRE required, you can get started quickly and graduate in as few as 12 months

Which Online Program is Right for You?

GRADUATE DEGREE

Master of Arts in Communication Studies

As few as 10 months Duration
30 Credit Hours
$10,200 Total Tuition

Qualify for greater career opportunities when you earn our Master of Arts in Communication Studies 100% online. Delve into an expanded study of communication theories that resonate with broad and specific audiences and develop expertise that is highly valued across all industries.

Designed to impart a firm grasp of the principles of effective communication through a variety of formats, the curriculum provides you with in-demand expertise and strengthens your understanding of multicultural and nonverbal communication concepts. Throughout this online master's program, you will grow your proficiency in the subtleties of different communication channels and methods—preparing you to voice your message in a format that best resonates with your audience.

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GRADUATE DEGREE

Master of Science in Media Management, Public Administration

As few as 12 months Duration
30 Credit Hours
$10,200 Total Tuition

The Master of Science in Media Management, Public Administration online program gives you in-depth knowledge of administrative organizational structures, regulations and ethics, and multichannel marketing. This uniquely versatile program is the only degree of its kind in Arkansas, combining an essential foundation in media communications with a broad range of coursework.

You can tailor this distinctive program to your specific interests. Select from coursework covering such topics as administrative behavior, administrative leadership, administrative ethics, human resources management, public information management, media account management, and the integration of social media in strategic communications.

View Program

GRADUATE DEGREE

Master of Science in Media Management, Mass Media Management

As few as 12 months Duration
30 Credit Hours
$10,200 Total Tuition

Sharpen your skills in public relations, integrated communications, news and broadcast in the Master of Science in Media Management, Mass Media Management online program.

This unique program—the only one of its kind in Arkansas—combines a strong foundation in media communications with knowledge and skills tailored to your career goals. In addition to emphasizing skills in emerging media and communications, this program prepares you for management positions to help you advance in your career. You will study topics such as media entrepreneurship, crisis communication, media account management, and more.

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GRADUATE DEGREE

Master of Science in Strategic Communications – General

As few as 10 months Duration
30 Credit Hours
$10,200 Total Tuition

Amplify your career in communications with the Master of Science in Strategic Communications – General online degree. This online program enhances your abilities to strategically influence and further an operational mission through communication—making you an invaluable asset to virtually any organization.

Learn how to use an array of tools to craft, track and measure communication effectiveness while gaining a full understanding of paid, earned, shared and owned media. Plus, successful graduates earn Hootsuite certification.

View Program

GRADUATE DEGREE

Master of Science in Media Management, Digital Management

As few as 12 months Duration
30 Credit Hours
$10,200 Total Tuition

Bump up your marketability with the Master of Science in Media Management, Digital Management online program. This program offers a niche skill set you can use in almost any industry. Deepen your knowledge of emerging media and digital advertising, social media metrics, and communication strategies. You will explore and apply the integration of social media tools within the mass communications, news, advertising, and public relations industries.

This unique online program—the only one of its kind in Arkansas—combines a strong foundation in media communications with knowledge and skills tailored to your career goals. You will study interactive advertising, social media measurement, the use of social media in strategic communications, and more.

View Program

GRADUATE DEGREE

Master of Science in Strategic Communications with a Concentration in Technology Law and Policy

As few as 10 months Duration
30 Credit Hours
$10,200 Total Tuition

Gain the critical thinking, analytical and practical skills you need to develop and implement communication strategies that address real-world issues with the Master of Science in Strategic Communications with an Emphasis in Technology Law and Policy online degree. Learn how to deploy an array of tools to craft, track and measure communication effectiveness while gaining a functional understanding of paid, earned, shared and owned media.

You will also connect theory to practice with a capstone project in which you devise solutions and strategies for a real-world communication issue. Upon completion of the program, you will graduate Hootsuite-certified.

View Program

GRADUATE DEGREE

Master of Science in Strategic Communications with an Emphasis in Social Media Management

As few as 10 months Duration
30 Credit Hours
$10,200 Total Tuition

Amplify your messaging effectiveness and add to your career capabilities with the completely online Master of Science in Strategic Communications with an Emphasis in Social Media program. Learn career-boosting skills such as consumer analysis with media research, appropriate use of social media tools to align with marketing strategies, reaching diverse audiences and tracking the effectiveness of social media initiatives.

As part of the core coursework, you will gain full comprehension of Google Ads, Nielsen, Arbitron and SRDS as well as a strong grasp of crafting, tracking and measuring the effectiveness of social media messaging. Graduate career-ready with HootSuite™ certification and a deep knowledge of identifying and utilizing appropriate social media tools and conducting consumer analysis through research in media industries.

View Program

The associate, baccalaureate, master's/post-master's certificate and Doctor of Nursing Practice nursing programs at Arkansas State University, located in Jonesboro, Arkansas, are accredited by the Accreditation Commission for Education in Nursing (ACEN). Contact ACEN by mail at 3390 Peachtree Road NE, Suite 1400, Atlanta, GA 30326 or by phone at 404-975-5000.

Master of Arts in Communication Studies

Duration: 10 months Credit Hours: 30 Tuition: $340 {tuition_specification_type_per_course}*

Apply by: 5/14/24 Start class: 5/28/24

Qualify for greater career opportunities when you earn our Master of Arts in Communication Studies 100% online. Delve into an expanded study of communication theories that resonate with broad and specific audiences and develop expertise that is highly valued across all industries.

Designed to impart a firm grasp of the principles of effective communication through a variety of formats, the curriculum provides you with in-demand expertise and strengthens your understanding of multicultural and nonverbal communication concepts. Throughout this online master's program, you will grow your proficiency in the subtleties of different communication channels and methods—preparing you to voice your message in a format that best resonates with your audience.

Master of Science in Media Management, Public Administration

Duration: 12 months Credit Hours: 30 Tuition: $340 {tuition_specification_type_per_course}*

Apply by: 5/14/24 Start class: 5/28/24

The Master of Science in Media Management, Public Administration online program gives you in-depth knowledge of administrative organizational structures, regulations and ethics, and multichannel marketing. This uniquely versatile program is the only degree of its kind in Arkansas, combining an essential foundation in media communications with a broad range of coursework.

You can tailor this distinctive program to your specific interests. Select from coursework covering such topics as administrative behavior, administrative leadership, administrative ethics, human resources management, public information management, media account management, and the integration of social media in strategic communications.

Master of Science in Media Management, Mass Media Management

Duration: 12 months Credit Hours: 30 Tuition: $340 {tuition_specification_type_per_course}*

Apply by: 5/14/24 Start class: 5/28/24

Sharpen your skills in public relations, integrated communications, news and broadcast in the Master of Science in Media Management, Mass Media Management online program.

This unique program—the only one of its kind in Arkansas—combines a strong foundation in media communications with knowledge and skills tailored to your career goals. In addition to emphasizing skills in emerging media and communications, this program prepares you for management positions to help you advance in your career. You will study topics such as media entrepreneurship, crisis communication, media account management, and more.

Master of Science in Strategic Communications – General

Duration: 10 months Credit Hours: 30 Tuition: $340 {tuition_specification_type_per_course}*

Apply by: 5/14/24 Start class: 5/28/24

Amplify your career in communications with the Master of Science in Strategic Communications – General online degree. This online program enhances your abilities to strategically influence and further an operational mission through communication—making you an invaluable asset to virtually any organization.

Learn how to use an array of tools to craft, track and measure communication effectiveness while gaining a full understanding of paid, earned, shared and owned media. Plus, successful graduates earn Hootsuite certification.

Master of Science in Media Management, Digital Management

Duration: 12 months Credit Hours: 30 Tuition: $340 {tuition_specification_type_per_course}*

Apply by: 5/14/24 Start class: 5/28/24

Bump up your marketability with the Master of Science in Media Management, Digital Management online program. This program offers a niche skill set you can use in almost any industry. Deepen your knowledge of emerging media and digital advertising, social media metrics, and communication strategies. You will explore and apply the integration of social media tools within the mass communications, news, advertising, and public relations industries.

This unique online program—the only one of its kind in Arkansas—combines a strong foundation in media communications with knowledge and skills tailored to your career goals. You will study interactive advertising, social media measurement, the use of social media in strategic communications, and more.

Master of Science in Strategic Communications with a Concentration in Technology Law and Policy

Duration: 10 months Credit Hours: 30 Tuition: $340 {tuition_specification_type_per_course}*

Apply by: 5/14/24 Start class: 5/28/24

Gain the critical thinking, analytical and practical skills you need to develop and implement communication strategies that address real-world issues with the Master of Science in Strategic Communications with an Emphasis in Technology Law and Policy online degree. Learn how to deploy an array of tools to craft, track and measure communication effectiveness while gaining a functional understanding of paid, earned, shared and owned media.

You will also connect theory to practice with a capstone project in which you devise solutions and strategies for a real-world communication issue. Upon completion of the program, you will graduate Hootsuite-certified.

Master of Science in Strategic Communications with an Emphasis in Social Media Management

Duration: 10 months Credit Hours: 30 Tuition: $340 {tuition_specification_type_per_course}*

Apply by: 5/14/24 Start class: 5/28/24

Amplify your messaging effectiveness and add to your career capabilities with the completely online Master of Science in Strategic Communications with an Emphasis in Social Media program. Learn career-boosting skills such as consumer analysis with media research, appropriate use of social media tools to align with marketing strategies, reaching diverse audiences and tracking the effectiveness of social media initiatives.

As part of the core coursework, you will gain full comprehension of Google Ads, Nielsen, Arbitron and SRDS as well as a strong grasp of crafting, tracking and measuring the effectiveness of social media messaging. Graduate career-ready with HootSuite™ certification and a deep knowledge of identifying and utilizing appropriate social media tools and conducting consumer analysis through research in media industries.

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