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The Growing Field of Sport Administration


Sport administration and management is a relatively new sector of the business world, and it is growing every day. This rapid development is creating new opportunities for highly educated sports fans who thrive in high-energy environments. From professional teams to local clubs, sports organizations across the country are looking for talented candidates, and an online Master of Science in Sport Administration degree is a sure way to acquire the skills you need to succeed in the field.

Plenty of Variety

From stadium operators to marketers, it takes a number of professionals to support competitive sports teams, whether in local, collegiate or professional environments. Furthermore, many jobs in sport administration and management involve coordinating more than one team or organization. From tournament organizers to game day managers, fitness center coordinators to country club directors, sport administration roles rely on knowledgeable sports enthusiasm for success in day-to-day business operations. Even local recreation centers offer management opportunities for those who prefer alternatives to corporate environments.

A Growing Field

The field is rapidly creating new opportunities, and demand for many jobs in sport administration is soaring. For instance, the U.S. Bureau of Labor Statistics projects employment of coaches and scouts to grow 26% between 2020 and 2030, much faster than the average for all occupations. Yet, while demand is high, competition for upper-level jobs can be fierce. And these are the jobs that come with substantial compensation, as in the rather unbelievable seven-figure salaries of Football Bowl Subdivision (FBS) head coaches.

Candidates looking to stand out amid the competition can benefit from sport administration graduate programs. These programs familiarize students with the specific business and management challenges they will face in the athletics industry. For working professionals looking to advance their careers, online study offers flexible scheduling and, in some cases, shorter paths to graduation.

While a passion for sports is essential for successful sport administration, a keen business acumen is equally important. Understanding event planning, market research and analysis, finance, law and other subjects helps administrators keep their teams and organizations operating smoothly in a competitive field. As a business degree, the master’s degree in sport administration prepares graduates for the realities of successful sports organizations.

As sports continue to grow in popularity, more job opportunities will become available. Graduates from sport administration master's programs offer the competitive edge and advanced education that employers seek.

Learn more about Arkansas State University's online MS in Sport Administration program.


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