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Arkansas State University
Cert. in Social Media Mgmt.

Certificate in Social Media Management Online

Program Overview

Get to Know Our 100% Online Certificate in Social Media Management

Sharpen your social media skills and document your expertise with the resume-building online Certificate in Social Media Management. Become a more effective digital marketer with additional employer-preferred certifications in Google Ads and Hootsuite.

icon $3,228 Total Tuition
icon As few as 4 months Program Duration
icon 12 Credit Hours
icon $3,228 Total Tuition
icon As few as 4 months Program Duration
icon 12 Credit Hours
Have questions or need more information about A‑State's online programs?

In the ever-changing, increasingly essential world of digital advertising and social media, it can be a challenge to maintain brand consistency and effectiveness, while staying at the forefront of trends, algorithms and the newest social media platforms. The social media management certificate program gives you the tools to distinguish your content, enabling it to rise above the clutter. You will gain an in-depth understanding of the strategies, tactics, design, scheduling and media selection behind successful social media and digital ad campaigns.

Learn every aspect of social media and paid digital advertising, from campaign planning and content development through results measurement and analysis. Explore when to stay the course with scheduled content and how and when to veer off to meet the demands of trending topics and events.

Increase Your Social Media Effectiveness With Added Expertise

Gain key marketing skills and show mastery of social media and digital advertising with respected certifications. Expand your ability to be solutions-oriented, while thinking strategically and creatively.

In-Demand Skills:

Gain the knowledge and industry-relevant skills employers seek:

  • Social media marketing & strategy
  • Google Ads & Hootsuite certifications
  • Digital marketing
  • Social content management

Top Careers:

Prepare for a broad range of professional roles, including:

  • Social Media Strategist
  • Marketing Manager
  • Media Planner/Buyer
  • Search Engine Optimization Specialist
  • Market Research Analyst

Also available:

Have questions or need more information about A‑State's online programs?

A-State is ranked #6

among the “Top 10 Best Colleges in Arkansas” by, 2020


Discover the Value of Our Low-Cost Tuition

Our Certificate in Social Media Management online program offers the same affordable tuition to all U.S. residents. All fees are included in the total tuition.

Total Tuition $3,228
Tuition Per Credit Hour $269
Per Credit Hour Per Course
U.S. Resident Tuition Required Fees Total U.S. Resident Tuition Required Fees Total
$229.00 $40.00 $269.00 $687.00 $120.00 $807.00


Set a Calendar Reminder for These Key Dates

Our Certificate in Social Media Management online program is designed to be flexible and convenient for working professionals, featuring accelerated coursework and multiple start dates a year.

Next Start & Application Due Dates:

Apply By:
Start Class:
Term Length Course Begin Course End Application Deadline Document Deadline Registration Deadline Payment Deadline Last Day to Withdraw
Summer 2023 5 wk 05/30/2023 06/30/2023 05/15/2023 05/19/2023 05/25/2023 05/26/2023 06/19/2023
5 wk 07/03/2023 08/04/2023 06/19/2023 06/23/2023 06/29/2023 06/30/2023 07/21/2023
Fall 2023 7 wk 08/21/2023 10/06/2023 08/07/2023 08/11/2023 08/17/2023 08/18/2023 09/22/2023
7 wk 10/16/2023 12/08/2023 10/02/2023 10/06/2023 10/12/2023 10/13/2023 11/17/2023
Spring 2024 7 wk 01/08/2024 02/23/2024 12/15/2023 12/19/2023 01/04/2024 01/05/2024 02/09/2024
7 wk 03/04/2024 04/26/2024 02/19/2024 02/23/2024 02/29/2024 03/01/2024 04/05/2024
Summer 2024 5 wk 05/28/2024 06/27/2024 05/14/2024 05/17/2024 05/23/2024 05/24/2024 06/14/2024
5 wk 07/02/2024 08/01/2024 06/18/2024 06/21/2024 06/27/2024 06/28/2024 07/26/2024
Ready to take the next step toward earning your degree online from A-State?



Ready to get started on a skills-boosting certificate? Great! The process to get started is simple, and all you need is a high-school diploma or equivalent.

    • Hold a high-school diploma or equivalent

    Note:You'll only be eligible to enroll in courses needed to fulfill the requirements for the appropriate certificate program when you're admitted.

    If you're interested in earning your bachelor's degree, you'll be eligible to transition into a degree-seeking program (and include these certificate courses) once you complete 12 hours of certificate courses with a 3.0 or higher. At the time of transferring to a degree program, you will be required to submit official transcripts from all institutions previously attended.

Submitting your application takes three easy steps: filling out the application, submitting your documents and paying the application fee.

  1. When completing the online application, select 100% online student and then complete all the steps on the online application.
  2. Pay $30.00 non-refundable application fee.
  3. Submit official high school transcripts (or proof of equivalent).

If you have any questions along the way, call us at 866-621-8096 866-621-8096, and we'll be happy to answer questions.

Additional Information

Submit all documents to:

A-State Online
P.O. Box 2520
State University, AR 72467

Fax: 870-972-3548
Email: [email protected]

For Non-US Postal Mail Overnight Delivery Only:

Academic Partnerships
c/o Central Receiving
2713 Pawnee St.
Jonesboro, AR 72401

Foreign born students must submit an attested or notarized copy of their high school diploma in English. Proof of English proficiency may be required.


Discover What You’ll Learn in Your Online Social Media Management Courses

To earn your Certificate in Social Media Management online, you need to complete the following 12 credit hours of coursework.

STCM 3133: Interactive Advertising

Duration: 7 weeks  |  Credit Hours: 3

Course introduces students to the world of interactive online advertising. It surveys a variety of important topics, from integrating social media initiatives into the overall marketing communications plan to online display ads to developing an effective search engine advertising/marketing strategy.

STCM 3553: Strategic Visual Communication

Duration: 7 weeks  |  Credit Hours: 3

An advanced course focusing on the theoretical, contextual and practical natures of persuasive images in the context of strategic communication.

STCM 4213: Social Media in Strategic Communications

Duration: 7 weeks  |  Credit Hours: 3

This course examines concepts and applications of social media within mass communications, news, advertising and public relations industries. We will explore and apply social media tools, integrating them into an organization's overall communication strategy.

STCM 4333: Social Media Measurement

Duration: 7 weeks  |  Credit Hours: 3

Course features measurement and improvement of investment outcomes from use of social media in advertising, public relations and marketing communications.

Next Start Date:

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