Program Overview
Get to Know Our 100% Online Certificate in Social Media Management
Sharpen your social media skills and document your expertise with the resume-building online Certificate in Social Media Management. Become a more effective digital marketer with additional employer-preferred certifications in Google Ads and Hootsuite™.
$3,096
Total Tuition
As few as 4 months
Program Duration
12
Credit Hours
$3,096
Total Tuition
As few as 4 months
Program Duration
12
Credit Hours
In the ever-changing, increasingly essential world of digital advertising and social media, it can be a challenge to maintain brand consistency and effectiveness, while staying at the forefront of trends, algorithms and the newest social media platforms. The social media management certificate program gives you the tools to distinguish your content, enabling it to rise above the clutter. You will gain an in-depth understanding of the strategies, tactics, design, scheduling and media selection behind successful social media and digital ad campaigns.
Learn every aspect of social media and paid digital advertising, from campaign planning and content development through results measurement and analysis. Explore when to stay the course with scheduled content and how and when to veer off to meet the demands of trending topics and events.
Increase Your Social Media Effectiveness With Added Expertise
Gain key marketing skills and show mastery of social media and digital advertising with respected certifications. Expand your ability to be solutions-oriented, while thinking strategically and creatively.
In-Demand Skills:
Gain the knowledge and industry-relevant skills employers seek:
- Social media marketing & strategy
- Google Ads & Hootsuite™ certifications
- Digital marketing
- Social content management
Top Careers:
Prepare for a broad range of professional roles, including:
- Social Media Strategist
- Marketing Manager
- Media Planner/Buyer
- Search Engine Optimization Specialist
- Market Research Analyst
Also available:
A-State is ranked #6
among the “Top 10 Best Colleges in Arkansas” by Collegechoice.net, 2020
Tuition
Discover the Value of Our Low-Cost Tuition
Our Certificate in Social Media Management online program offers the same affordable tuition to all U.S. residents. All fees are included in the total tuition.
| Per Credit Hour | Per Course | ||||
|---|---|---|---|---|---|
| U.S. Resident Tuition | Required Fees | Total | U.S. Resident Tuition | Required Fees | Total |
| $218.00 | $40.00 | $258.00 | $654.00 | $120.00 | $774.00 |
Calendar
Set a Calendar Reminder for These Key Dates
Our Certificate in Social Media Management online program is designed to be flexible and convenient for working professionals, featuring accelerated coursework and multiple start dates a year.
Next Start & Application Due Dates:
| Term | Length | Course Begin | Course End | Application Deadline | Document Deadline | Registration Deadline | Payment Deadline | Last Day to Withdraw | Spring 2022 | 7 wk | 01/11/2022 | 02/25/2022 | 12/15/2021 | 12/17/2021 | 01/06/2022 | 01/07/2022 | 02/11/2022 |
|---|---|---|---|---|---|---|---|---|
| 7 wk | 03/07/2022 | 04/29/2022 | 02/21/2022 | 02/25/2022 | 03/03/2022 | 03/04/2022 | 04/15/2022 | |
| Summer 2022 | 5 wk | 05/31/2022 | 07/01/2022 | 05/16/2022 | 05/20/2022 | 05/26/2022 | 05/27/2022 | 06/17/2022 |
| 5 wk | 07/05/2022 | 08/05/2022 | 06/20/2022 | 06/24/2022 | 06/30/2022 | 07/01/2022 | 07/22/2022 | |
| Fall 2022 | 7 wk | 08/23/2022 | 10/07/2022 | 08/08/2022 | 08/12/2022 | 08/18/2022 | 08/19/2022 | 09/24/2022 |
| 7 wk | 10/17/2022 | 12/09/2022 | 10/03/2022 | 10/07/2022 | 10/13/2022 | 10/14/2022 | 11/26/2022 |
Admissions
What You’ll Need to Apply for the Online Social Media Certificate Program
Students who are interested in our Certificate in Social Media Management online program must have a high school diploma with at least a 2.75 GPA or GED score of 500 (if taken before 2002) or 525 (if taken in or after 2002). Review full admission requirements below.
- When completing the online application, select 100% online student and then complete all the steps in the application process.
- Select three emphasis areas and submit this form.
- Pay $30.00 non-refundable application fee
- Submit an official High School Transcript with at least a 2.75 GPA or GED score of 500 (if taken prior to 2002) or 525 (if taken in or since 2002). The High School/GED requirement is waived for students who have previously successfully completed 13 or more transferrable college credit hours.
- Submit official Test Scores (e.g., ACT and SAT). Test scores are considered official if they are delivered directly to us from a testing center or from your high school on your official transcript. Test scores are valid for a period of five years from the date of the exam. The test score requirement is waived for students who have previously successfully completed 24 or more transferrable college credit hours.
- ACT test scores of 21 or greater on the composite score as well as 19 on the Math, Reading, and English sub-scores
- SAT test score of 1070
- Cumulative college GPA of at least 2.0 on previous college coursework.
- No remediation courses are available for this program. If a student does not show test scores that clear the need for remediation, they must show completion of or readiness for the following program courses:
- English requirement: Students may be considered eligible for admission based on completion of English Composition I, English Composition II, or Writing Fundamentals with a grade of C or better.
- Math requirement: Students may be considered eligible for admission based on completion of College Algebra or Intermediate Algebra with a grade of D or better.
- No conditional admission status is available for this program.
- Foreign born students must submit an attested or notarized copy of their high school diploma in English. Students seeking to transfer from a non-U.S. university or college must submit official transcripts from these institutions. Transcripts will be evaluated by Arkansas State University. Proof of English proficiency may be required.
Additional Information
Submit all documents to:
A-State OnlineP.O. Box 2520
State University, AR 72467
Fax: 870-972-3548
Email: [email protected]
For Non-US Postal Mail Overnight Delivery Only:
Academic Partnershipsc/o Central Receiving
2713 Pawnee St.
Jonesboro, AR 72401
Courses
Discover What You’ll Learn in Your Online Social Media Management Courses
To earn your Certificate in Social Media Management online, you need to complete the following 12 credit hours of coursework.
STCM 3133: Interactive Advertising
Duration: 7 weeks | Credit Hours: 3
Course introduces students to the world of interactive online advertising. It surveys a variety of important topics, from integrating social media initiatives into the overall marketing communications plan to online display ads to developing an effective search engine advertising/marketing strategy.
STCM 4213: Social Media in Strategic Communications
Duration: 7 weeks | Credit Hours: 3
This course examines concepts and applications of social media within mass communications, news, advertising and public relations industries. We will explore and apply social media tools, integrating them into an organization's overall communication strategy.
STCM 4333: Social Media Measurement
Duration: 7 weeks | Credit Hours: 3
Course features measurement and improvement of investment outcomes from use of social media in advertising, public relations and marketing communications.
STCM 4753: Strategic Communications Case Studies
Duration: 7 weeks | Credit Hours: 3
Course is a study of recent strategic communication cases involving business, industry, institutions and government. Students conduct a comprehensive strategic communication case study for a given client.
Next Start Date: