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Arkansas State University
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Arkansas State University
Master of Business Administration with a concentration in Marketing

Master of Business Administration with a concentration in Marketing Online


Program Overview

Get to Know Our 100% Online Master’s in Marketing MBA Degree


The 100% online MBA – Marketing program at A-State is ideal whether you have experience in marketing or aspire to begin an exciting career in this high-growth field. You will graduate with strengths in planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create impactful campaigns, brands and promotions.

icon $16,500 Program Tuition
icon As few as 12 months Program Duration
icon 33 Credit Hours
icon $16,500 Total Tuition
icon As few as 12 months Program Duration
icon 33 Credit Hours
Have questions or need more information about A‑State's online programs?

As a graduate of this AACSB-accredited MBA online marketing degree program, you will expand your ability to identify and engage consumers through evaluating buyer behavior and utilizing innovative technologies, as well as your decision-making capabilities as a manager and leader. Specialized marketing electives encourage you to think critically and conceptually to build and maintain successful, relevant brands. Choose high-demand areas to hone skills that meet your career goals.

As you learn to manage an organization’s story and image, you will also gain the leadership abilities employers seek through core business curriculum that emphasizes ethical leadership, international business, enterprising technology, decision-making methods and social responsibility. MBA courses level-up your skills in accounting, managerial economics and project management.

The Arkansas State University Neil Griffin College of Business is accredited by AACSB International (AACSB), which represents the highest standard of achievement for business schools worldwide. Fewer than 6% of the world's schools offering business degree programs hold AACSB business accreditation, the hallmark of excellence in business education.

In this 100% online MBA program, you will learn how to:

  • Implement strategies and tools to promote a product, company or service in the marketplace
  • Understand and apply digital technologies and techniques in specific industries to create business value
  • Hone strategic and analytical skills to identify business problems and design/implement solutions for those challenges
  • Develop a broad understanding of a business to better facilitate communication and decision-making within any organization
  • Utilize tools and knowledge to facilitate change within an organization and adapt to dynamic business environments

As a graduate of this MBA program, you will be prepared for advancement into roles such as:

  • Marketing Manager
  • Product Manager
  • Market Research Director
  • Advertising Manager
  • E-Commerce Director

Projected Job Growth:

According to Burning Glass, the job growth for marketing related positions is slated to grow by almost 18% over the next 10 years in Arkansas and contiguous states.

A-State is ranked #6

among the “Top 10 Best Colleges in Arkansas” by Collegechoice.net, 2020

Also available online at A-State:

Have questions or need more information about A‑State's online programs?

Tuition

Pay for Your Online MBA Degree by the Course


Our online MBA – Marketing program offers the same affordable tuition to all U.S. residents. All fees are included.

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Total Tuition $16,500
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Tuition Per Credit Hour $500
Per Credit Hour Per 3-Hour Course
U.S. Resident Tuition Required Fees Total U.S. Resident Tuition Required Fees Total
$500 $0 $500 $1,500 $0 $1,500

A-State is Top Ranked

A-State ranks in the top half of universities on U.S. News & World Report’s "Top Public Schools, National Universities" for 2022.

Calendar

Keep These Important Deadlines in Mind


Ideal for working professionals, Arkansas State online programs are delivered in an accelerated format with multiple start dates each year.

Next Start & Application Due Dates:

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Apply By:
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Start Class:
Term Length Course Begin Course End Application Deadline Document Deadline Registration Deadline Payment Deadline Last Day to Withdraw
Spring 2022 7 wk 01/11/2022 02/25/2022 12/15/2021 12/17/2021 01/06/2022 01/07/2022 02/11/2022
7 wk 03/07/2022 04/29/2022 02/21/2022 02/25/2022 03/03/2022 03/04/2022 04/15/2022
Summer 2022 5 wk 05/31/2022 07/01/2022 05/16/2022 05/20/2022 05/26/2022 05/27/2022 06/17/2022
5 wk 07/05/2022 08/05/2022 06/20/2022 06/24/2022 06/30/2022 07/01/2022 07/22/2022
Fall 2022 7 wk 08/23/2022 10/07/2022 08/08/2022 08/12/2022 08/18/2022 08/19/2022 09/24/2022
7 wk 10/17/2022 12/09/2022 10/03/2022 10/07/2022 10/13/2022 10/14/2022 11/26/2022
Ready to take the next step toward earning your degree online from A-State?

Admissions

Get Set to Apply. Here's What You'll Need to Submit.


A-State Online offers a streamlined admission process to help you get started quickly and easily. To be admitted to the MBA online program, you must have a bachelor's degree from an accredited institution.

  • Bachelor’s degree from an accredited university with at least a 2.5 cumulative GPA or a 2.75 in the last 60 hours (undergraduate, graduate or combination thereof)

    or

    Graduate or post-baccalaureate professional degree from a regionally accredited (U.S.) institution

  • If you have lower than a 2.5 cumulative GPA and less than a 2.75 in the last 60 hours, you may still apply for consideration for admittance by including a statement of purpose as part of the application. Please contact an Enrollment Services representative at 866-621-8096 for more information

Note: If you are admitted and have less than a 2.75 cumulative GPA and less than a 3.0 GPA in the last 60 hours, you must make a grade of B or better in each course during the first 6 hours of graduate work at Arkansas State University. Additionally, you will only be allowed to enroll in one course (or 3 graduate hours) per 7-week session for the first two sessions.

  • Complete online application
  • Submit a nonrefundable $30 fee.
  • Have official transcript(s) sent from the registrar of the college/university attended. Official transcripts are sealed transcripts sent from the granting institution.

Additional Information

Submit all documents to:

A-State Online
P.O. Box 2520
State University, AR 72467

Fax: 870-972-3548
Email: [email protected]

For Non-US Postal Mail Overnight Delivery Only:

Academic Partnerships
c/o Central Receiving
2713 Pawnee St.
Jonesboro, AR 72401

Courses

Discover What You Will Learn in Our Online MBA in Marketing


To graduate from the Master of Business Administration – Marketing online program, you must complete a total of 33 credit hours. Required coursework includes eight core courses (for a total of 24 credit hours), two marketing required courses (for a total of six credit hours), and one business elective (for a total of three credit hours).

ACCT 6003: Accounting for Planning and Control

Duration: 7 weeks   |   Credit Hours: 3

The course is an introduction to the concepts of cost analysis and management control with a focus on the application of the conceptual framework of financial and managerial accounting to practical situations.

ECON 6313: Managerial Economics

Duration: 7 weeks   |   Credit Hours: 3

This is a complete survey of price theory as applied to business decision-making and a summary of public policy toward business.

FIN 6723: Corporate Financial Management

Duration: 7 weeks   |   Credit Hours: 3

This course examines organization, policy, administration, institutions, and instruments involved in financing the modern business corporation. Quantitative financial relations are measured and expressed. Financial plans are prepared for corporations in different industries and in different stages of the business cycle. Financial management appraised and business judgment developed through short problem and case methods.

ISBA 6543: Business Analytics

Duration: 7 weeks   |   Credit Hours: 3

This course introduces MBA students to the basic tools in using data to make informed management decisions. This course presents a normative approach to making decisions in one’s personal and professional life. It covers optimization, linear programming, simulation, business modeling, data mining and business intelligence.

MBA 5003: Graduate Business Fundamentals

Duration: 7 weeks   |   Credit Hours: 3

The course focuses on the essentials of core business functions with an emphasis on integrating applied business statistics, economics, financial accounting, and corporate finance. This course ensures that students have the required business acumen to succeed in the graduate business core.

MGMT 6023: Fundamentals of Project Management

Duration: 7 weeks   |   Credit Hours: 3

This course examines the practice and principles of project management. Topics include identifying and selecting projects, developing project proposals, sequencing workflows, estimating project duration, and budgeting.

MGMT 6423: Strategic Management

Duration: 7 weeks   |   Credit Hours: 3

This is an integrated capstone course focusing on the role of management in crafting and implementing strategy to achieve fit between an organization and its environment. An action-based approach involves student teams in developing and presenting strategic plans for public, private, profit and not for profit organizations.

MKTG 6223: Strategic Marketing

Duration: 7 weeks   |   Credit Hours: 3

This course examines the concepts and processes for gaining competitive advantage in the marketplace. Students will investigate and develop strategies relating to the escalating importance of providing customer satisfaction, responses to diversity in the marketplace, development of new products, and recognition of the challenges from global competition.

MKTG 6263: Seminar in Contemporary Marketing Issues

Duration: 7 weeks   |   Credit Hours: 3

This course is a comprehensive study of selected concepts and theories in the field of marketing.

6263

MKTG 6273: Digital Marketing

Duration: 7 weeks   |   Credit Hours: 3

This course employs essential marketing principles and strategies leveraging the potential of digital technologies to build competitive advantage through agile, data-driven, and ROI-focused practices.

Students must complete one of the following 3-credit courses.

GSCM 6283: Global Supply Chain Management

Duration: 7 weeks   |   Credit Hours: 3

This course includes a systematic review of concepts involved in supply chain management, with emphasis on the selection of service suppliers, the organized movement of goods between firms in more than one nation, and the unique aspects of international logistics processes.

MGMT 6463: Leadership Development

Duration: 7 weeks   |   Credit Hours: 3

Leadership theories and their applications are examined. Development of leadership skills is emphasized.

MKTG 6213: Healthcare Marketing

Duration: 7 weeks   |   Credit Hours: 3

This course examines management of the interface between healthcare providers and the external environment to promote and position healthcare organizations.

MKTG 6233: Promotional Strategy

Duration: 7 weeks   |   Credit Hours: 3

This course examines planning and analysis of the promotion mix in the areas of advertising, public relations, personal selling, and sales promotion with particular emphasis upon the marketing implications and future direction of such issues. The focus is on current readings, case analyses, guest speakers, and development of promotional strategy plans.

MKTG 6243: Service Marketing Strategy

Duration: 7 weeks   |   Credit Hours: 3

This course approaches for establishing distinctive marketing strategies in for profit and not for profit firms relative to service demanded by customers are developed. Included will be analysis of various service providers competing successfully for customers in the global market.

MKTG 670V: Marketing Internship

Duration: 7 weeks   |   Credit Hours: 3

This course provides practical marketing experience by assigning students to work in a meaningful capacity in an outside organization. Detailed paper required. Must have approval of Internship Proposal by graduate business programs director and department chair. Only three hours credit may be applied to degree requirements. Prerequisite: must have completed 15 hours of graduate courses toward degree as eligibility for internship.

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