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Arkansas State University
Master of Science in Strategic Communications
Master of Science in Strategic Communications Online

Program Overview


Our Master of Science in Strategic Communications online program enhances your abilities to strategically influence and further an organization’s mission through communication—making you invaluable in virtually any business. This writing-intensive program develops your critical-thinking, analysis and practical skills which, in turn, empower you to formulate and implement solutions that drive results.

icon $9,187.50 Total Tuition
icon As few as 10 months Program Duration
icon 30 Credit Hours
icon $9,187.50 Total Tuition
icon As few as 10 months Program Duration
icon 30 Credit Hours
Have questions or need more information about A-State's online programs?

Our experienced faculty delivers instruction formulated to sharpen your aptitude for persuading and shaping human interactions, using various methods to deliver key messages to diverse target audiences and incite action. Learn how to deploy an array of tools to craft, track and measure communication effectiveness while gaining a complete understanding of paid, earned, shared and owned media. Plus, upon completion of this program, you will graduate Hootsuite-certified.

This program prepares you for a rewarding career in leadership roles such as:

  • Marketing Communications Director
  • Public Relations Director
  • Director Content Management
  • Senior Account Director
  • Director of Marketing

Coursework for this program gives you an in-depth understanding of quantitative research, media management, and interactive digital strategy (such as integrating social media initiatives into overall marketing plans). Connect theory to practice with a capstone project in which you devise solutions and strategies to a real-world communication issue.

Also available:

Have questions or need more information about A-State's online programs?

Hootsuite Certification

Students in the M.S. in Strategic Communications online program graduate with Hootsuite certification

Tuition


The M.S. in Strategic Communications online program offers the same affordable, pay-as-you-go tuition for all U.S. residents. All fees are included in the total tuition.

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Total Tuition $9,187.50
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Tuition Per Credit Hour $306.25
Per Credit Hour Per Course
U.S. Resident Tuition Required Fees Total U.S. Resident Tuition Required Fees Total
$268.00 $38.25 $306.25 $804.00 $114.75 $918.75

Calendar


Designed to be flexible for working professionals, the M.S. in Strategic Communications online program features accelerated coursework and multiple start dates.

Next Start & Application Due Dates:

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Apply By:
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Start Class:
Term Length Course Begin Course End Application Deadline Document Deadline Registration Deadline Payment Deadline Last Day to Withdraw
Fall 2018 7wk 10/15/2018 12/7/2018 9/24/2018 10/1/2018 10/5/2018 10/12/2018 11/14/2018
Spring 2019 7wk 1/14/2019 3/1/2019 12/3/2018 12/10/2018 1/5/2019 1/11/2019 2/19/2019
7wk 3/11/2019 5/3/2019 2/18/2019 2/24/2019 3/1/2019 3/8/2019 4/17/2019
Summer 2019 7wk 5/13/2019 6/28/2019 4/22/2019 4/29/2019 5/3/2019 5/10/2019 6/6/2019
7wk 7/1/2019 8/16/2019 6/10/2019 6/17/2019 6/21/2019 6/28/2019 7/25/2019
Fall 2019 7wk 8/19/2019 10/4/2019 7/29/2019 8/5/2019 8/9/2019 8/16/2019 9/24/2019
7wk 10/14/2019 12/6/2019 9/23/2019 9/30/2019 10/4/2019 10/11/2019 11/13/2019
Ready to take the next step toward earning your degree online from A-State?

Admissions


A-State Online offers a streamlined admission to help you get started quickly and easily. Applicants seeking admission to the M.S. in Strategic Communications must submit a sample of writing, which could be a recent term paper or research paper. Review the full admission requirements below.

  • Complete online application and submit a nonrefundable $30 fee.
  • Have a baccalaureate degree or a master's degree with a cumulative grade point average (GPA) of at least 3.0 on a 4.0 scale from an accredited institution.
  • Official transcript(s) sent from the registrar of the college/university attended. Official transcripts are sealed transcripts sent from the granting institutions.
  • Submit a writing sample that showcases applicants' writing abilities and demonstrates creative thinking skills. Examples of acceptable samples include a term or research paper, blog post, case study, whitepaper or website.

Additional Information

Submit all documents to:

A-State Online
P.O. Box 2520
State University, AR 72467

Fax: 870-972-3548
Email: academicpartnerships@astate.edu

For Non-US Postal Mail Overnight Delivery Only:

Academic Partnerships
c/o Central Receiving
2713 Pawnee St.
Jonesboro, AR 72401

Courses


The M.S. in Strategic Communications online program requires 30 credit hours of coursework. Students will take five required core courses (15 credit hours), select either COMS 6033 or MDIA 6423 (three credit hours), and four additional COMS courses (12 credit hours).

Students must select one of the following courses.

COMS 6033: Media Regulation, Public Interest and the Law

Duration: 7 weeks  |  Credit Hours: 3

Course provides an introduction to media laws and regulations, addressing how they impact media managers, how to allocate necessary resources, and how to remain current as to media policies and regulations.

MDIA 6423: Media Entrepreneurship

Duration: 7 weeks  |  Credit Hours: 3

Students will focus on development of entrepreneurial products by taking an idea from conception to production completion while practicing aspects of management, financing, and entrepreneurship. Students will address communication industry dilemmas that address creative product development.

Students must take the following five courses.

CMAC 6053: Quantitative Research Methods in Mass Communication

Duration: 7 weeks  |  Credit Hours: 3

Study of the tools and techniques of empirical research as they may be applied to mass communications

COMS 6253: Audience Market Analysis

Duration: 7 weeks  |  Credit Hours: 3

Using social scientific research methods for audience/consumer analysis, this course provides a survey of applications of research in media industries. Pragmatic task activities will be conducted via Nielsen, Arbitron, SRDS and related data sources to find audience market.

COMS 6263: Media Account Management

Duration: 7 weeks  |  Credit Hours: 3

Advanced study of the principles and practice of media account management. Includes an in-depth analysis of advantages and disadvantages of multiple media platforms in communicating messages to diverse target audiences and a discussion of effective and ethical client relationships.

COMS 6303: Seminar in Strategic Communications

Duration: 7 weeks  |  Credit Hours: 3

The role of strategic communications in and for organizations and brands, including communications objective(s), target audience(s), and key messages. Addresses application of communication theory and research related to public relations, advertising and social media.

COMS 6533: Strategic Communication Management

Duration: 7 weeks  |  Credit Hours: 3

The Strategic Communication capstone course is an opportunity for students to synthesize and apply knowledge throughout the Strategic Communication program. Under the guidance of the instructor, students investigate a real-world strategic communication issue, devising solutions, recommendations and strategies that bridge the gap between theory and practice.

Students must select four courses (12 credit hours) from the following choices.

COMS 5113: Integrated Marketing Communication

Duration: 7 weeks  |  Credit Hours: 3

Focuses on the strategic integration of various channels and methods of communication for the purpose of delivering key messages to diverse target audiences in order to elicit responses, create a dialogue and engender relationship-building.

COMS 5213: Social Media in Strategic Communications

Duration: 7 weeks  |  Credit Hours: 3

This course examines concepts and applications of social media within mass communications, news, advertising and public relations industries. We will explore and apply social media tools, integrating them into an organization’s overall communication strategy.

COMS 5463: Interactive Advertising

Duration: 7 weeks  |  Credit Hours: 3

An introduction to the world of online interactive advertising. It surveys a variety of important topics, from integrating social media initiatives into the overall marketing communications plan to online display ads to developing an effective search engine strategy.

COMS 5473: Social Media Measurement

Duration: 7 weeks  |  Credit Hours: 3

Measurement and improvement of investment outcomes from use of social media in advertising, public relations and marketing communications.

COMS 5603: Crisis Communication

Duration: 7 weeks  |  Credit Hours: 3

An investigation of communications during crises, focusing on public relations, advertising and other persuasive efforts by institutions, corporations, movement leaders, and citizens to describe, persuade and shape human interactions with their environment during a crisis.

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