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Arkansas State University
M.S. in Media Management
Master of Science in Media Management Online

Program Overview


The Master of Science in Media Management at A-State Online is the only degree of its kind in Arkansas. This uniquely versatile program combines an essential foundation in media communications with the knowledge and skills specific to your career goals, depending on the area of emphasis you choose.

icon $9,187.50 Total Tuition
icon As few as 12 months Program Duration
icon 30 Credit Hours
icon $9,187.50 Total Tuition
icon As few as 12 months Program Duration
icon 30 Credit Hours
Have questions or need more information about A-State's online programs?

Choose your area of expertise from one of our three M.S. in Media Management tracks:

  • Mass Media Management Track
    Refine your skills in public relations, integrated communications, entrepreneurship and news and broadcast.
  • Digital Media Management Track
    Focus on emerging media and digital advertising, social media metrics and communication strategy.
  • Public Administration Track
    Learn organizational structures, regulations and ethics, and multi-channel marketing.

A-State’s M.S. in Media Management provides an advanced degree that focuses on interpersonal and group communication in mass media and online environments. In addition to emphasizing skills in emerging media and communications, our MSMM online degree prepares you for management positions so you can advance in your career.

With this degree, you can pursue a career in:

  • Journalism
  • Broadcasting
  • Advertising
  • Public relations
  • Sales
  • News and broadcast
  • Non-profit organizations

Also available:

Have questions or need more information about A-State's online programs?
 

Our M.S. in Media Management preps You for the real world.

Tuition


Our Master of Science in Media Management online program offers the same affordable tuition to all U.S. residents. All fees are included in the total tuition.

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Total Tuition $9,187.50
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Tuition Per Credit Hour $306.25
Per Credit Hour Per Course
U.S. Resident Tuition Required Fees Total U.S. Resident Tuition Required Fees Total
$268.00 $38.25 $306.25 $804.00 $114.75 $918.75

Calendar


Our M.S. in Media Management online program is designed to be flexible and convenient for working professionals, featuring accelerated coursework and multiple start dates a year.

Next Start & Application Due Dates:

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Apply By:
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Start Class:
Term Length Course Begin Course End Application Deadline Document Deadline Registration Deadline Payment Deadline Last Day to Withdraw
Fall 2018 7wk 10/15/2018 12/7/2018 9/24/2018 10/1/2018 10/5/2018 10/12/2018 11/14/2018
Spring 2019 7wk 1/14/2019 3/1/2019 12/3/2018 12/10/2018 1/5/2019 1/11/2019 2/19/2019
7wk 3/11/2019 5/3/2019 2/18/2019 2/24/2019 3/1/2019 3/8/2019 4/17/2019
Summer 2019 7wk 5/13/2019 6/28/2019 4/22/2019 4/29/2019 5/3/2019 5/10/2019 6/6/2019
7wk 7/1/2019 8/16/2019 6/10/2019 6/17/2019 6/21/2019 6/28/2019 7/25/2019
Fall 2019 7wk 8/19/2019 10/4/2019 7/29/2019 8/5/2019 8/9/2019 8/16/2019 9/24/2019
7wk 10/14/2019 12/6/2019 9/23/2019 9/30/2019 10/4/2019 10/11/2019 11/13/2019
Ready to take the next step toward earning your degree online from A-State?

Admissions


Admission to the M.S. in Media Management program is based on a variety of evidence, including educational and professional experience. Students who are interested in this online program must have a baccalaureate degree from an accredited institution. Review full admission requirements below.

  • Complete online application and submit a nonrefundable $30 fee
  • Official transcript(s) sent from the registrar of the college/university attended. Official transcripts are sealed transcripts sent from the sending institution.
  • Have a baccalaureate degree or a master's degree with a cumulative grade point average (GPA) of at least 3.0 on a 4.0 scale from an accredited institution.
  • Per Graduate School guidelines, to gain unconditional admission a student must also have a 3.0 GPA for any prior graduate courses or programs.
  • Submit a letter of recommendation
  • Provide a written statement of purpose (500 words) addressing the applicant's interest in obtaining this degree.

Preferably an applicant's undergraduate background will include courses with grades of "C" or higher in some media or media-related field or professional media experience. If a student has neither of the above they should address this deficiency in their statement of purpose and explain how this degree will help them meet their professional goals in order to be considered for admission.

Any potential graduate transfer credits must be from another accredited institution. No more than 6 hours of transfer work, if any, will be accepted. Only in exceptional cases will transfer courses be allowed to meet degree requirements in the MSMM program.

Students must have a 3.0 GPA in any graduate coursework or programs and have completed 18 hours of coursework to meet graduation requirements. Students in the online Master of Science in Media Management degree will complete a capstone course in lieu of taking the Comprehensive Examination.

Additional Information

Up to 9 graduate hours from A-State or other higher education institutions may be credited toward a program. No course can be older than six years by graduation time. Transfer credit will be evaluated by the Director of the Program. To request prior credit be evaluated, please complete the Graduate Transfer Credit Evaluation Form.

Submit all documents to:

A-State Online
P.O. Box 2520
State University, AR 72467

Fax: 870-972-3548
Email: academicpartnerships@astate.edu

For Non-US Postal Mail Overnight Delivery Only:

Academic Partnerships
c/o Central Receiving
2713 Pawnee St.
Jonesboro, AR 72401

A-State is Ranked #25

In their Best Colleges Rankings for 2018, U.S. News & World Report ranks A-State #25 for "Top Public Schools, Regional Universities (South)."

Courses


Students pursuing the Master of Science in Media Management degree must complete 30 credit hours of coursework, including the six core courses (18 credit hours) and four courses (12 credit hours) specific to their selected track (Mass Media, Digital Media, or Public Administration). In order to meet graduation requirements, students must achieve a 3.0 GPA in all graduate coursework taken in the College of Liberal Arts and Communications. Students in the online Master of Science in Media Management degree will complete a CAPSTONE course in lieu of taking a Comprehensive Examination.

MCOM 6043: Theory of Mass Communication

Duration: 7 weeks  |  Credit Hours: 3

Study of mass communications models, theory development, mass communications theories and theory relationships to research in mass communications.

JOUR 6253: Audience Marketing Analysis

Duration: 7 weeks  |  Credit Hours: 3

Using social scientific research methods for audience/consumer analysis, this course provides a survey of applications of research in media industries. Pragmatic task activities will be conducted via Nielsen, Arbitron, SRDS and related data sources to find audience market insights.

MCOM 6033: Media Regulation, Public Interest & the Law

Duration: 7 weeks  |  Credit Hours: 3

Course provides an introduction to media laws and regulations, addressing how they impact media managers, how to allocate necessary resources, and how to remain current as to media policies and regulations.

RTV 6023: Advanced Studies in Media Management

Duration: 7 weeks  |  Credit Hours: 3

An advanced study of the elements, problems, and responsibilities of radio and television station management.

CMAC 6053: Quantitative Research Methods in Mass Communication

Duration: 7 weeks  |  Credit Hours: 3

Study of the tools and techniques of empirical research as they may be applied to mass communications

CMAC 6463: Media Management Applications/Capstone

Duration: 7 weeks  |  Credit Hours: 3

CMAC 6463. Media Management Applications CAPSTONE EXPERIENCE: Discussion and application of MSMM program-provided content to address real-world media management problems. Course should be taken the final term of completing degree requirements. Strongly recommend it be the only course of enrollment that term.

JOUR 5113: Integrated Marketing Communication

Duration: 7 weeks  |  Credit Hours: 3

Focuses on the strategic integration of various channels and methods of communication for the purpose of delivering key messages to diverse target audiences in order to elicit responses, create a dialogue and engender relationship-building.

MCOM 6423: Media Entrepreneurship

Duration: 7 weeks  |  Credit Hours: 3

Students will focus on development of entrepreneurial products by taking an idea from conception to production completion while practicing aspects of management, financing, and entrepreneurship. Students will address communication industry dilemmas that address creative product development.

MCOM 5603: Crisis Communication

Duration: 7 weeks  |  Credit Hours: 3

An investigation of communications during crises, focusing on public relations, advertising and other persuasive efforts by institutions, corporations, movement leaders, and citizens to describe, persuade and shape human interactions with their environment during a crisis.

JOUR 6243: Media Account Management

Duration: 7 weeks  |  Credit Hours: 3

Advanced study of the principles and practice of media account management. Includes an in-depth analysis of advantages and disadvantages of multiple media platforms in communicating messages to diverse target audiences and a discussion of effective and ethical client relationships.

SCOM 5463: Interactive Advertising

Duration: 7 weeks  |  Credit Hours: 3

The course introduces students to the world of online interactive advertising. It surveys a variety of important topics, from integrating social media initiatives into the overall marketing communications plan to online display ads to developing an effective search engine strategy.

SCOM 5473: Social Media Measurement

Duration: 7 weeks  |  Credit Hours: 3

Measurement and improvement of investment outcomes from use of social media in advertising, public relations, and marketing communications.

JOUR 5113: Integrated Marketing Communication

Duration: 7 weeks  |  Credit Hours: 3

Focuses on the strategic integration of various channels and methods of communication for the purpose of delivering key messages to diverse target audiences in order to elicit responses, create a dialogue and engender relationship-building.

JOUR 5213: Social Media in Strategic Communication

Duration: 7 weeks  |  Credit Hours: 3

This course examines concepts and applications of social media within mass communications, news, advertising, and public relations industries. We will explore and apply social media tools, integrating them into an organization's overall communication strategy.

Choose four courses from the following.

POSC 6543: Administrative Behavior

Duration: 7 weeks  |  Credit Hours: 3

An examination of administrative structures and patterns of behavior in public sector organizations.

POSC 6563: Seminar in Public Administration

Duration: 7 weeks  |  Credit Hours: 3

An examination of the development of public administration as a profession; its history, political environment, ethics, and its method.

POSC 6593: Seminar in Human Resources Management

Duration: 7 weeks  |  Credit Hours: 3

An examination of policies, procedures, strategies, laws and regulations implemented in human resources management for public and nonprofit organizations.

POSC 6613: Administrative Leadership

Duration: 7 weeks  |  Credit Hours: 3

A study of the techniques and practices that successful managers employ to get their work done through politicians, subordinates, and citizens. Emphasis is placed on issues that are faced by first time managers.

POSC 6623: Administrative Ethics

Duration: 7 weeks  |  Credit Hours: 3

An analysis of the theoretical, philosophical, and practical tools needed for making appropriate decisions in the role of an administrator in a public or not for profit organization.

POSC 6633: Public Information Management

Duration: 7 weeks  |  Credit Hours: 3

An analysis of how various governmental units juggle the competing demands of sound management and playing politics when devising communication strategies with emphasis placed on crisis management and how information is marketed for maximum impact.

JOUR 6243: Media Account Management

Duration: 7 weeks  |  Credit Hours: 3

Advanced study of the principles and practice of media account management. Includes an in-depth analysis of advantages and disadvantages of multiple media platforms in communicating messages to diverse target audiences and a discussion of effective and ethical client relationships.

JOUR 5213: Social Media in Strategic Communication

Duration: 7 weeks  |  Credit Hours: 3

This course examines concepts and applications of social media within mass communications, news, advertising, and public relations industries. We will explore and apply social media tools, integrating them into an organization's overall communication strategy.

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