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M.S. in Media Management

Master of Science in Media Management, Digital Management Track Online

Program Overview

Insights Into Our Online M.S. in Media Management – Digital Management Track Program

Deepen your knowledge of emerging media and digital advertising, social media metrics, and communication strategies in the Digital Management Track of the Master of Science in Media Management program at A-State Online.

icon $9,510 Total Tuition
icon As few as 12 months Program Duration
icon 30 Credit Hours
icon $9,510 Total Tuition
icon As few as 12 months Program Duration
icon 30 Credit Hours
Have questions or need more information about A-State's online programs?

This uniquely versatile program is the only degree of its kind in Arkansas, combining an essential foundation in media communications with the knowledge and skills specific to your career goals.

You will study interactive advertising, social media measurement, the use of social media in strategic communications, and much more. You will explore and apply the integration of social media tools within the mass communications, news, advertising, and public relations industries.

A-State’s M.S. in Media Management provides an advanced degree that focuses on interpersonal and group communication in mass media and online environments. In addition to emphasizing skills in emerging media and communications, our M.S. in MM online degree prepares you for management positions so you can advance in your career.

With this degree, you can pursue management roles in:

  • Journalism
  • Broadcasting
  • Advertising
  • Public relations
  • Sales
  • News and broadcast
  • Non-profit organizations

Also available:

Have questions or need more information about A-State's online programs?

Our M.S. in Media Management preps You for the real world.


Find Out How and When to Pay Your Tuition

Our Master of Science in Media Management, Digital Management track offers the same affordable tuition to all U.S. residents. All fees are included in the total tuition.

Total Tuition $9,510
Tuition Per Credit Hour $317
Per Credit Hour Per Course
U.S. Resident Tuition Required Fees Total U.S. Resident Tuition Required Fees Total
$277.00 $40.00 $317.00 $831.00 $120.00 $951.00


The Schedule for Our Online M.S. in Media Management Program

Our M.S. in Media Management, Digital Management track is designed to be flexible and convenient for working professionals, featuring accelerated coursework and multiple start dates a year.

Next Start & Application Due Dates:

Apply By:
Start Class:
Term Length Course Begin Course End Application Deadline Document Deadline Registration Deadline Payment Deadline Last Day to Withdraw
Spring 2021 7 wk 01/12/2021 02/26/2021 12/16/2020 12/18/2020 01/07/2021 01/08/2021 02/12/2021
7 wk 03/08/2021 04/30/2021 02/22/2021 02/26/2021 03/04/2021 03/05/2021 04/16/2021
Summer 2021 5 wk 06/01/2021 07/02/2021 05/17/2021 05/21/2021 05/27/2021 05/28/2021 06/18/2021
5 wk 07/06/2021 08/06/2021 06/21/2021 06/25/2021 07/01/2021 07/02/2021 07/23/2021
Fall 2021 7 wk 08/24/2021 10/08/2021 08/09/2021 08/13/2021 08/19/2021 08/20/2021 09/25/2021
7 wk 10/18/2021 12/10/2021 10/04/2021 10/08/2021 10/14/2021 10/15/2021 11/27/2021
Ready to take the next step toward earning your degree online from A-State?


Follow Our Streamlined Admission Requirements

Admission to the M.S. in Media Management, Digital Management track is based on a variety of evidence, including educational and professional experience. Students who are interested in this online program must have a baccalaureate degree from an accredited institution. Review full admission requirements below.

  • Complete online application and submit a nonrefundable $30 fee
  • Official transcript(s) sent from the registrar of the college/university attended. Official transcripts are sealed transcripts sent from the sending institution.
  • Have a baccalaureate degree or a master's degree with a cumulative grade point average (GPA) of at least 3.0 on a 4.0 scale from an accredited institution.
  • Per Graduate School guidelines, to gain unconditional admission a student must also have a 3.0 GPA for any prior graduate courses or programs.
  • Submit a letter of recommendation
  • Provide a written statement of purpose (500 words) addressing the applicant's interest in obtaining this degree.

Preferably an applicant's undergraduate background will include courses with grades of "C" or higher in some media or media-related field or professional media experience. If a student has neither of the above they should address this deficiency in their statement of purpose and explain how this degree will help them meet their professional goals in order to be considered for admission.

Any potential graduate transfer credits must be from another accredited institution. No more than 6 hours of transfer work, if any, will be accepted. Only in exceptional cases will transfer courses be allowed to meet degree requirements in the MSMM program.

Students must have a 3.0 GPA in any graduate coursework or programs and have completed 18 hours of coursework to meet graduation requirements. Students in the online Master of Science in Media Management degree will complete a capstone course in lieu of taking the Comprehensive Examination.

Additional Information

Up to 9 graduate hours from A-State or other higher education institutions may be credited toward a program. No course can be older than six years by graduation time. Transfer credit will be evaluated by the Director of the Program. To request prior credit be evaluated, please complete the Graduate Transfer Credit Evaluation Form.

Submit all documents to:

A-State Online
P.O. Box 2520
State University, AR 72467

Fax: 870-972-3548
Email: [email protected]

For Non-US Postal Mail Overnight Delivery Only:

Academic Partnerships
c/o Central Receiving
2713 Pawnee St.
Jonesboro, AR 72401

A-State is Ranked #25

In their Best Colleges Rankings for 2018, U.S. News & World Report ranks A-State #25 for "Top Public Schools, Regional Universities (South)."


The Topics You’ll Study in Our Online Digital Management Courses

Students pursuing the Master of Science in Media Management, Digital Management track must complete 30 credit hours of coursework, including the six core courses (18 credit hours) and four courses (12 credit hours) specific to Digital Management. In order to meet graduation requirements, students must achieve a 3.0 GPA in all graduate coursework taken in the College of Liberal Arts and Communications. Students in the online Master of Science in Media Management program will complete a CAPSTONE course in lieu of taking a Comprehensive Examination.

MDIA 6043: Theory of Mass Communication

Duration: 7 weeks  |  Credit Hours: 3

Study of mass communications models, theory development, mass communications theories and theory relationships to research in mass communications.

STCM 6253: Audience Market Analysis

Duration: 7 weeks  |  Credit Hours: 3

Using social scientific research methods for audience/consumer analysis, this course provides a survey of applications of research in media industries. Pragmatic task activities will be conducted via Nielsen, Arbitron, SRDS and related data sources to find audience market.

STCM 6033: Communication Regulation and Policy

Duration: 7 weeks  |  Credit Hours: 3

Course provides an introduction to media laws and regulations, addressing how they impact media managers, how to allocate necessary resources, and how to remain current as to media policies and regulations.

MDIA 6023: Advanced Studies in Broadcast Management

Duration: 7 weeks  |  Credit Hours: 3

An advanced study of the elements, problems, and responsibilities of radio and television station management.

CMAC 6053: Quantitative Research Methods

Duration: 7 weeks  |  Credit Hours: 3

Study of the tools and techniques of empirical research as they may be applied to mass communications

CMAC 6463: Media Management Applications/Capstone

Duration: 7 weeks  |  Credit Hours: 3

CMAC 6463. Media Management Applications CAPSTONE EXPERIENCE: Discussion and application of MSMM program-provided content to address real-world media management problems. Course should be taken the final term of completing degree requirements. Strongly recommend it be the only course of enrollment that term.

COMS 5463: Interactive Advertising

Duration: 7 weeks  |  Credit Hours: 3

An introduction to the world of online interactive advertising. It surveys a variety of important topics, from integrating social media initiatives into the overall marketing communications plan to online display ads to developing an effective search engine strategy.

COMS 5473: Social Media Measurement

Duration: 7 weeks  |  Credit Hours: 3

Measurement and improvement of investment outcomes from use of social media in advertising, public relations and marketing communications.

COMS 5113: Integrated Marketing Communication

Duration: 7 weeks  |  Credit Hours: 3

Focuses on the strategic integration of various channels and methods of communication for the purpose of delivering key messages to diverse target audiences in order to elicit responses, create a dialogue and engender relationship-building.

COMS 5213: International Intellectual Property Law

Duration: 7 weeks  |  Credit Hours: 3

Examination of the International Intellectual Property System [IIPS] and its development in response to international trade and digital innovations. Subject areas include a primary focus on copyright and trademark with some coverage of patent law.

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