Bachelor of Science in Business Administration with an Area of Study in Marketing Analytics Online

Introduction to accounting and the accounting cycle includes focus on basic accounting and reporting for merchandising and service-oriented business organizations. Primary emphasis is on accounting principles applicable to measuring assets, liabilities, owners' equity and income. Special measurement problems for partnerships and corporations.

This course covers basic accounting and reporting for manufacturing companies. The course is also devoted to managerial uses of accounting data for the decision-making function and to special accounting reports.

Theories and principles of written, interpersonal and oral communication.

Legal forms of American business organization, policies, methods and institutions involved in financing business are examined. The principles of financial management will be studied with emphasis on the corporation, including cash flows, securities, financial structures, expansion and acquisitions.

Students will learn basic computer skills that can be used immediately, throughout college and beyond. Emphasis is on learning basic office applications in word processing, spreadsheets, databases and presentation graphics.

Provides understanding of information needs of management, information technology used by various business subsystems, and how technology can be utilized for competitive advantage. Prerequisite: ISBA 1503 or CS 1013.

Contemporary processes, methods, techniques, tools and datasets that organizations use to implement knowledge discovery projects; focus on development of critical thinking through use of in-depth assignments that utilize project management fundamentals. Prerequisites, ISBA 1503, ACCT 2033, ACCT 2133, and STAT 3233.

Introduction to the fundamental elements of the Anglo American legal system and its common law origins. The scope of the course will include the application and operation of the legal system in the remedy of business disputes, the development and operation of the court system, and the regulation of American business and industry by the United States government.

Introduction to concepts and practices related to the discovery and creation of entrepreneurial activities by individuals and organizations.

This course is an overview of foundational management principles, including internal and external assessment and planning, organization structure and design, leadership and motivation, and decision and control processes.

Designed to give students the opportunity to study administrative processes under conditions of uncertainty including an integrating analysis applied to all fields of business. Special emphasis is given to policy determination at the overall management level.

This course is for students in a variety of disciplines including the sciences, allied health fields, and education. Focus is on descriptive statistics for quantitative and qualitative data, normal distributions, correlation, linear regression, sample surveys, randomized comparative experiments, sampling distributions, estimation and hypothesis testing for means and proportions.

A study of how and why occupational fraud is committed, how fraudulent conduct can be deterred, and how allegations of fraud should be investigated and resolved. Prerequisites, ACCT 2133, MATH 2143, STAT 3233, and ISBA 1503.

An in depth study of financial institutions such as banks, savings and loans, insurance companies and financial markets. Primary emphasis will be on depository institutions. Prerequisites, ECON 2313 and FIN 3713.

Study of financial concepts and issues in banking as they relate to business decisions in a global economy. Prerequisite, FIN 3713.

Designed to develop an analytical framework for the study of the determination of relative prices and the allocation of resources in a market economy. The course will cover consumer choice and demand, resource utilization and the theory of the firm, competitive market equilibrium and resource allocation, and noncompetitive market structures.

Explains economic theories as they relate to national policy making. Emphasis on causes of inflation and unemployment. Prerequisites, ECON 2313 and 2323.

Functions and problems involved in personnel management with emphasis placed upon recruitment, selection, management development, utilization of and accommodation to human resources by organizations. Prerequisite, MGMT 3153

Evaluation of the extensive body of research evidence pertaining to the consumer, and an assessment of the marketing implications of the various processes and facets of consumer motivation. Special course fees may apply. Prerequisite, MKTG 3013.

Survey of theoretical treatments of oligopoly, natural monopoly, and market failures, review of antitrust statutes applicable to price fixing, monopoly, mergers, vertical restraints, and price discrimination, social welfare trade-offs associated with public regulation of electric, natural gas, cable TV, and telecommunications firms. Prerequisite, ECON 2313, 2323.

Leadership processes and application at the organization, group, and individual levels. Emphasis on team activities. Prerequisite, MGMT 3123 or MGMT 3153.

This course examines business activities performed which direct the flow of goods and services from producer to consumer or user in order to satisfy customers and accomplish company objectives. Special course fees may apply.

Students will harness the power of data in the marketing management decision process in a digital environment using analytics to identify/target profitable customers, expand relationships and share of business through analysis of customer digital behavior, spend data, and preferences.

Introduction to the basic optimization methods in solving a variety of business problems, including linear programming, integer programming, network models, stochastic programming, and multicriteria optimization methods. Emphasis on the use of computer software in performing business optimization analysis.

Strategies and methods for visualization and communication of data to answer business questions, drive decisions, and provide persuasive evidence.

Examination and application of procedures to extract the right data from the right sources, analyze this data using the right tools/techniques and present the resultant current, relevant, and accurate information in a clear visual format that supports strategic decision making. Prerequisite, MKTG 3013.

Required course for all first semester freshmen. Course content is centered around the skills and knowledge needed to be a successful ASU student, including academic performance, problem solving, critical thinking, self-management and group building skills, university policies and other relevant issues.

This course focuses on the theory and practice of communication in interpersonal, small groups and public speaking contexts, emphasizing proficiency in message organization, delivery, and critical thinking.

Study and practice of fundamentals of written communication, including principles of grammar, punctuation, spelling, organization, and careful analytical reading. Prerequisite, with grade of C or better, for ENG 1013.

Continues the practice of ENG 1003 to develop further the skills learned in that course. Based on reading and discussion of various types of writing, the students’ essays will provide practice in different kinds of rhetorical development, including research and documentation.

This course looks at exponential functions, mathematics of finance, systems of linear equations, linear inequalities and linear programming, limits, derivatives, and integrals, business calculus applications including marginal analysis, extrema and concavity of functions of one and several variables.

An introduction to music for the listener who has had no formal musical training or experience. A study of musical styles and composers and their cultural and historical contexts.

Introduction to aesthetic and critical appreciation of the art of theatre through lecture, live and video performance, and discussion.

Course Description: Introduction to major artists, media, styles and works of art within their cultural and historical contexts for the non-art major.

Introduction to the analysis and interpretation of literary works from several historical periods ranging from early civilizations through the Renaissance.

Introduction to the analysis and interpretation of literary works from several historical periods ranging from the Renaissance to the present.

Basic problems of philosophy based upon readings in the works of selected leading philosophers. A prerequisite for upper level philosophy. Fall, Spring.

United States history. Social, economic, and political developments from Columbus to the end of Reconstruction.

The constitution, government, and politics of the United States.

This course examines national income accounting, inflation and unemployment, competing theories of national income, fiscal policy, the Federal Reserve System and monetary policy, and international trade.

Principles of resource allocation, supply and demand, consumer behavior, costs of production, the competitive model, oligopoly, and factor markets are examined.

The major characteristics and processes of life emphasizing the human organism. Promotes understanding of diversity and unity among living organisms with focus on ecological interactions and responsibilities of people within their social and natural environment. Lecture three hours per week. Special course fees may apply. Must be taken with BIO 1001.

Laboratory, must be taken with BIO 1003. There will be a fee when purchasing the LabKit. Please visit the tuition and fees page for pricing.

An introduction to selected fundamental concepts including dimensional analysis, mole concept, atomic and molecular structure, nomenclature, chemical reactions, thermochemistry, intermolecular interactions, gases, mixtures, kinetics, equilibrium and acid base chemistry. Fall, Summer.

Special course fees apply. Prerequisite or co-requisite of CHEM 1043. Fall, Summer.