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Arkansas State University
B.S. in Digital Innovation
Bachelor of Science in Digital Innovation with a Concentration in Strategic Communications Online

Program Overview


Immerse yourself in learning how to make our interconnected world tick. Using a hands-on approach to code and design, our Bachelor of Science in Digital Innovations with a Concentration in Strategic Communications combines a background in computer graphics with advertising and public relations to provide an informed approach to integrated marketing communications strategy.

icon $258 Per Credit Hour
icon Varies Program Duration
icon 120 Credit Hours
icon $258 Per Credit Hour
icon Varies Program Duration
icon 120 Credit Hours
Have questions or need more information about A-State's online programs?

In our B.S. in Digital Innovations with a Concentration in Strategic Communications, you will:

  • Develop a range of digital competencies, from how to apply social media tools to assessment/measurement and channel development
  • Grow your ability to design, implement and manage an integrated marketing program through social channels
  • Gain the knowledge to apply the concepts and applications of social media within mass communication, news, advertising and PR
  • Create a portfolio of work

This career-focused program helps you develop market-ready applications by emphasizing skills in multimedia production, user experience design, 3D digital and game design, front-end web development, and more. With fewer math requirements than a traditional computer science degree, core coursework covers computer-mediated information, digital prepress workflow, desktop publishing and publication design, human centered design, and patterns in application design.

Gain skills you can apply in a variety of roles, including:

  • Digital strategist
  • Social media specialist
  • Advertising manager
  • Product manager
  • Mobile app developer
  • Front-end developer
  • 3D Asset Artist
  • UX/UI Designer
  • Graphic Designer

Increase your earning potential

Earning your bachelor's degree could increase your yearly wages by an average of 52%

– Arkansas Education to Employment Report, 2017

Also available:

Have questions or need more information about A-State's online programs?

Tuition


Our B.S. in Digital Innovations – Strategic Communications online program offers the same affordable, pay-by-the-course tuition to all U.S. residents. Administrative fees are included in the tuition.

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Tuition Per Credit Hour $258
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Tuition Per Course $774
Per Credit Hour Per Course
U.S. Resident Tuition Required Fees Total U.S. Resident Tuition Required Fees Total
$218.00 $40.00 $258.00 $654.00 $120.00 $774.00

Calendar


Designed to be flexible to fit your schedule, the B.S. in Digital Innovations – Strategic Communications online program features multiple start dates and accelerated courses.

Next Start & Application Due Dates:

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Apply By:
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Start Class:
Term Length Course Begin Course End Application Deadline Document Deadline Registration Deadline Payment Deadline Last Day to Withdraw
Fall 2019 7wk 8/19/2019 10/4/2019 7/29/2019 8/5/2019 8/9/2019 8/16/2019 9/24/2019
7wk 10/14/2019 12/6/2019 9/23/2019 9/30/2019 10/4/2019 10/11/2019 11/13/2019
Spring 2020 7wk 1/13/2020 2/28/2020 12/30/2019 1/3/2020 1/9/2020 1/10/2020 2/18/2020
7wk 3/9/2020 5/1/2020 2/24/2020 2/28/2020 3/5/2020 3/6/2020 4/15/2020
Ready to take the next step toward earning your degree online from A-State?

Admissions


A-State Online offers a streamlined admission process for both new students and transfers. Students who are interested in the B.S. in Digital Innovations – Strategic Communications online program must meet the following admission requirements.

  • When completing the online application, choose the appropriate application type – A-State Online Freshman (if you have never attended college) or A-State Online Transfer (if you have previously attended any college).
  • Select three emphasis areas and submit this form.
  • Pay $30.00 non-refundable application fee
  • Submit an official High School Transcript with at least a 2.75 GPA or GED score of 500 (if taken prior to 2002) or 525 (if taken in or since 2002). The High School/GED requirement is waived for students who have previously successfully completed 13 or more transferrable college credit hours.
  • Submit official Test Scores (e.g., ACT and SAT). Test scores are considered official if they are delivered directly to us from a testing center or from your high school on your official transcript. Test scores are valid for a period of five years from the date of the exam. The test score requirement is waived for students who have previously successfully completed 24 or more transferrable college credit hours.
    • ACT test scores of 21 or greater on the composite score as well as 19 on the Math, Reading, and English sub-scores
    • SAT test score of 1070
  • Cumulative college GPA of at least 2.0 on previous college coursework.
  • No remediation courses are available for this program. If a student does not show test scores that clear the need for remediation, they must show completion of or readiness for the following program courses:
    • English requirement: Students may be considered eligible for admission based on completion of English Composition I, English Composition II, or Writing Fundamentals with a grade of C or better.
    • Math requirement: Students may be considered eligible for admission based on completion of College Algebra or Intermediate Algebra with a grade of D or better.
  • No conditional admission status is available for this program.
  • Foreign born students must submit an attested or notarized copy of their high school diploma in English. Students seeking to transfer from a non-U.S. university or college must submit official transcripts from these institutions. Transcripts will be evaluated by Arkansas State University. Proof of English proficiency may be required.

Additional Information

Students that have attended any other institution of higher education must meet the following requirements.

When the student has:

  • Less than 12 college hours: submit official final high school transcript and official test scores.
  • 13 - 23 college hours: have a minimum of 2.0 grade point average on cumulative transcripts and official test scores.
  • 24 or more college hours: have a minimum of 2.0 grade point average on cumulative transcripts.

Test scores are valid for five years from date of exam.

Submit all documents to:

A-State Online
P.O. Box 2520
State University, AR 72467

Fax: 870-972-3548
Email: academicpartnerships@astate.edu

For Non-US Postal Mail Overnight Delivery Only:

Academic Partnerships
c/o Central Receiving
2713 Pawnee St.
Jonesboro, AR 72401

Courses


Students in the B.S. in Digital Innovations – Strategic Communications online program must complete a total of 120 credit hours. Required coursework includes UC 1013: Making Connections (3 credit hours), all core courses (30 credit hours), concentration courses (15 credit hours), general education courses (35 credit hours—specific required courses listed below), and electives (37 credit hours—at least 12 hours must be upper level 3000 and/or 4000 courses).

Students must complete the following courses. All students during their first registration term must take UC 1013: Making Connections. Students will take GRFX 4873: Design and Build twice for a total of 6 credit hours.

UC 1013: Making Connections

Duration: 7 weeks  |  Credit Hours: 3

Required course for all first semester freshmen. Course content is centered around the skills and knowledge needed to be a successful ASU student, including academic performance, problem solving, critical thinking, self-management and group building skills, university policies and other relevant issues.

GRFX 1111: Design Technology

Duration: 7 weeks  |  Credit Hours: 1

This features introductory level training in digital design software such as Adobe Illustrator, Adobe Photoshop and Adobe InDesign (i.e. Photoshop, Illustrator, etc.).

GRFX 1112: Design Literacy

Duration: 7 weeks  |  Credit Hours: 2

This course is an introduction to design literacy, color theory, typography and composition.

GRFX 2703: Introduction to Web Design

Duration: 7 weeks  |  Credit Hours: 3

This course is an introduction to the concepts of good website design as well as an introduction to HTML and CSS.

GRFX 2783: Human Centered Design

Duration: 7 weeks  |  Credit Hours: 3

Course features app design concepts, prototyping app interfaces and user testing.

GRFX 3703: Intermediate Web Design

Duration: 7 weeks  |  Credit Hours: 3

Advanced HTML and CSS techniques to create sophisticated web page layouts that adhere to standards-based guidelines; introduction to client-side web interactivity using the jQuery library. Each student is required to create a full featured, graphic design portfolio website. It is expected that students will spend a minimum of three additional clock hours per week on work outside the scheduled class time. Prerequisites, a grade of C or better in GRFX 2703.

GRFX 3713: 3D Digital and Game Design

Duration: 7 weeks  |  Credit Hours: 3

Course features foundational instruction in the art of creating digital 3D content for applications in animation, interactive and game design and in the production of physical objects utilizing 3D printing and laser cutting technology.

GRFX 3783: Patterns in Application Design

Duration: 7 weeks  |  Credit Hours: 3

This course focuses on user experience design with an emphasis on established design patterns of iOS and Android applications.

GRFX 4063: Internship

Duration: 7 weeks  |  Credit Hours: 3

The internship features supervised work in a professional graphic design setting. May be repeated for credit.

GRFX 4873: Design and Build

Duration: 7 weeks  |  Credit Hours: 3

This is an advanced project-based course for creating applications for Android and IOS devices. Students use their knowledge from previous courses to develop fully publishable applications within small teams.

GRFX 4793: Digital Innovations Portfolio

Duration: 7 weeks  |  Credit Hours: 3

Course focuses on the creative workflow of iOS app development.

Students in the B.S. in Digital Innovations – Strategic Communications program must take the following courses.

AD 4333: Social Media Measurement

Duration: 7 weeks  |  Credit Hours: 3

Course features measurement and improvement of investment outcomes from use of social media in advertising, public relations and marketing communications.

CMAC 4073: Communications Law & Ethics

Duration: 7 weeks  |  Credit Hours: 1

The course is an examination of the legal and ethical limitations and privileges affecting the mass media.

COMS 4383: Computer Mediated Communication

Duration: 7 weeks  |  Credit Hours: 3

This course considers how identities, relationships and communities are created and influenced by our use of computers and the internet. We will gain understanding of these processes by engaging new media scholarship and activities involving different forms of new media.

PR 4113: Integrated Marketing Communications

Duration: 7 weeks  |  Credit Hours: 3

This course focuses on the strategic integration of various channels and methods of communications for the purpose of delivering key messages to diverse target audiences in order to elicit specific responses, create a dialogue and engender relationship building.

PRAD 4213: Social Media in Strategic Communications

Duration: 7 weeks  |  Credit Hours: 3

This course examines concepts and applications of social media within mass communications, news, advertising and public relations industries. We will explore and apply social media tools, integrating them into an organization's overall communication strategy.

CMAC 1003: Mass Communications

Duration: 7 weeks  |  Credit Hours: 3

A study of the interaction between society and mass communication through the lenses of history, theory, economics, culture, law, and technology.

PSY 2013: Introduction to Psychology

Duration: 7 weeks   |   Credit Hours: 3

Study of the important scientific, principles of individual human behavior from biological, cognitive, social, and behavioral perspectives.

POSC 2103: Introduction to US Government

Duration: 7 weeks  |  Credit Hours: 3

The constitution, government, and politics of the United States.

MUS 2503: Fine Arts – Music

Duration: 7 weeks  |  Credit Hours: 3

An introduction to music for the listener who has had no formal musical training or experience. A study of musical styles and composers and their cultural and historical contexts.

THEA 2503: Fine Arts – Theatre

Duration: 7 weeks  |  Credit Hours: 3

Introduction to aesthetic and critical appreciation of the art of theatre through lecture, live and video performance, and discussion.

Top 10 reasons why you should enroll in a 100% online undergraduate degree program at A-State—watch this!

 

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