Certificate in Name, Image and Likeness Online
Prepare to successfully navigate the world of collegiate athletic brand management by gaining an understanding of the newly established opportunities available to paid student athletes. Learn to utilize social media and help student athletes monetize their private brands.
Program Overview
Move ahead with A-State’s online Certificate in Name, Image and Likeness
Help empower collegiate athletes build and benefit from their brands with an online certificate in Name, Image and Likeness (NIL) from Arkansas State University. This certificate program – one of the first of its kind to be offered – will help you better understand the newly established opportunities available to paid student athletes.
Available to professionals and students alike, this online program will guide you to successfully utilize social media and help student athletes monetize their private brands. This program is also ideal for parents or guardians of high school athletes who have been accepted into collegiate athletic programs. Increase your expertise in areas such as strategic communications, sports management and business. Courses specifically address situations where college athletes can receive compensation.
Prepare to successfully navigate the world of collegiate athletic brand management with this online certificate featuring. Whether you’re a collegiate athlete, a parent or guardian of an athlete, or someone who works with them, a comprehensive understanding of the rules and regulations of NIL will greatly benefit you.
In this online Certificate in Name, Image and Likeness program, you will:
- Navigate the world of monetizing a personal brand as a collegiate student-athlete
- Understand the world of personal branding and its impact for the student athlete
- Create messages appropriate to the audience, purpose, and context using clear and appropriate forms of writing, tools, technology, and research
- Employ communication perspectives, principles, concepts, and theories to create, interpret, evaluate communication messages
- Examine legal issues and the rights of those involved in the sport industry
- Navigate the world of monetizing a personal brand as a collegiate student-athlete
- Understand the world of personal branding and its impact for the student athlete
- Create messages appropriate to the audience, purpose, and context using clear and appropriate forms of writing, tools, technology, and research
- Employ communication perspectives, principles, concepts, and theories to create, interpret, evaluate communication messages
- Examine legal issues and the rights of those involved in the sport industry
Prepare for careers like these:
- Sports Administrator
- Sports Marketer/Manager
- Athletic Director
- Collegiate Athlete
- Sports Administrator
- Sports Marketer/Manager
- Athletic Director
- Collegiate Athlete
Also Available Online at A-State:
A-State offers a variety of certificate programs in a convenient online format. Explore our full range of online certificate programs.
Tuition
Take advantage of flexible and affordable tuition
Our Certificate in Name, Image and Likeness online program features the same affordable, pay-by-the-course tuition for all U.S. residents. All fees are included. Tuition may be subject to change on a yearly basis.
Please note, certificate programs are not financial aid eligible.
Tuition breakdown:
Calendar
Get started—mark these dates in your calendar
Our Certificate in Name, Image and Likeness online program is designed to be flexible and convenient for working professionals, featuring accelerated coursework and multiple start dates a year.
Please note Summer 1 and Summer 2 terms are 5 weeks in duration for this program.
| Term | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Payment Due | Last Class Day |
|---|---|---|---|---|---|---|
| Spring 2 | 3/9/26 | 2/23/26 | 2/23/26 | 3/5/26 | 3/6/26 | 5/1/26 |
Now enrolling:
Have questions or need more information about A‑State online programs?
Ready to take the next step toward earning your degree online from A-State?
Admissions
Follow these steps to apply
Ready to get started on a skills-boosting certificate? Great! The process to get started is simple, and all you need is a high-school diploma or equivalent.
Admission Requirements:
- Online application
- Official transcripts
- High school diploma
- Hold a high-school diploma or equivalent
Note: You’ll only be eligible to enroll in courses needed to fulfill the requirements for the appropriate certificate program when you’re admitted.
If you’re interested in earning your bachelor’s degree, you’ll be eligible to transition into a degree-seeking program (and include these certificate courses) once you complete 12 hours of certificate courses with a 3.0 or higher. At the time of transferring to a degree program, you will be required to submit official transcripts from all institutions previously attended.
Submitting your application takes three easy steps: filling out the application, submitting your documents and paying the application fee.
- When completing the online application, select 100% online student and then complete all the steps on the online application.
- Pay $30.00 non-refundable application fee.
- Submit official high school transcripts (or proof of equivalent).
If you have any questions along the way, call us at 866-621-8096 and we’ll be happy to answer questions.
Submit all documents to:
A-State Online
P.O. Box 2520
State University, AR 72467
Fax: 870-972-3548
Email: [email protected]
For Non-US Postal Mail Overnight Delivery Only:
A-State Onlinec/o Central Receiving
2713 Pawnee St.
Jonesboro, AR 72401
Foreign born students must submit an attested or notarized copy of their high school diploma in English. Proof of English proficiency may be required.
Courses
Browse the courses in your online Certificate in Name, Image and Likeness
To earn your Certificate in Name, Image and Likeness online, you need to complete the following 15 credit hours of coursework.
Visit the Course Registration page to view the course schedule for this certificate.
What is sports promotion and sales management?
Sports promotion and sales management focuses on marketing sports products and generating revenue through ticket sales and corporate partnerships. It involves promotional campaign development, customer relationship management, and brand building. This discipline drives fan engagement and revenue for sports organizations.
This course explores theories, concepts and research related to sport consumer behaviors, offering a strategic marketing perspective on the sports industry. Organized around two core themes — sport as a medium and sport as a product — students will examine how sports can be leveraged to promote external brands and how marketing principles apply directly to sports and entertainment products.
Upon completion, students will be able to:
Identify and analyze key problems, issues, and challenges within sport marketing
Develop and apply effective marketing strategies and comprehensive marketing plans
Explore and recognize a wide range of career opportunities within the sport industry
Understand the structure of the sport industry and utilize the marketing mix in sport and entertainment contexts