
Bachelor of Science in Business Administration with an Area of Study in Marketing Analytics Online
Gain the skills to integrate, visualize and leverage data that generate insights in areas like customer experience and brand management.
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Program Overview
Consider the benefits of the B.S.B.A. in Marketing Analytics degree
Embrace technology and analytics tools as a marketer in this versatile B.S.B.A. – Marketing Analytics. Featuring curriculum developed in conjunction with A-State’s strategic management department, you will learn how to communicate complex analytics to better enable decision-makers.
Nurture your affinity for numbers in this 100% online program and develop the proficiency needed to influence marketing strategy in today’s data-driven environment. Businesses—as well as groups such as universities, charitable organizations, community theatres and hospitals—perform marketing activities that rely on analytics. By displaying your abilities and a competitive urge, you will discover that this degree yields many opportunities.
Business administration courses broaden your business-savvy knowledge and make you a desirable job candidate. From accounting to marketing to international business, this diversified online program covers a wide array of business sectors, giving you a deep understanding of various departments and the connections between them.
Prepare for careers like these:
- Marketing Analyst
- Market Research Manager
- Insights Analyst
- Marketing Analyst
- Market Research Manager
- Insights Analyst
Learn industry-relevant skills that employers seek:
- Synthesizing information
- Creating presentations
- Google Analytics, Excel and Tableau
- Synthesizing information
- Creating presentations
- Google Analytics, Excel and Tableau
Also available:
A-State offers a variety of undergraduate business administration programs in a convenient online format. Explore our full range of online undergraduate business administration programs.
Accreditation
Accredited by AACSB International
Tuition
Discover the value of our low-cost tuition
A-State's online programs are affordable and convenient. You may also qualify for financial aid. Learn more.
The B.S.B.A. – Marketing Analytics online program offers the same low, pay-by-the-course tuition to all U.S. residents. All fees are included.
Tuition breakdown:
Transfer your credits for lower tuition
Use our Tuition Estimator to see how affordable your degree could be. Slide the notch to the number of credits you've already earned—which may qualify for transfer credit—to get an estimate of what your degree might cost.
Transcripts sent from other colleges and universities will be evaluated, and accepted credits will be added to the student's A-State record. The Tuition Estimator is not a guarantee or predictor of the number of credit hours that will be accepted.
You may be closer to Graduation than you think!
A-State-approved credit for prior learning recognizes your previous accomplishments, reducing your tuition costs and time to graduation.
Calendar
Milestones to guide your student journey
Our B.S.B.A. – Marketing Analytics is a flexible online program featuring accelerated coursework and multiple start dates per year.
Term | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Payment Due | Last Class Day |
---|---|---|---|---|---|---|
Spring 1 | 1/8/24 | 12/15/23 | 12/19/23 | 1/4/24 | 1/5/24 | 2/23/24 |
Spring 2 | 3/4/24 | 2/19/24 | 2/23/24 | 2/29/24 | 3/1/24 | 4/26/24 |
Summer 1 | 5/28/24 | 5/14/24 | 5/17/24 | 5/23/24 | 5/24/24 | 6/27/24 |
Summer 2 | 7/2/24 | 6/18/24 | 6/21/24 | 6/27/24 | 6/28/24 | 8/1/24 |
Now enrolling:
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Ready to take the next step toward earning your degree online from A-State?
Admissions
Follow our streamlined admission requirements
A-State Online offers a streamlined admission process for both new students and transfers. Students who are interested in the B.S.B.A. – Marketing Analytics online program should review and follow the requirements for admission below.
Admission Requirements:
- Online application
- Official transcripts
- 2.0 GPA for transferring credits
There are several paths to admittance at A-State:
- If you have 13 or more transferrable college credit hours, you would be admitted if you have a cumulative college GPA of at least 2.0 on previous college coursework
- If you have 0-12 transferrable college credit hours and have been out of high school for five years or more, you would be admitted if you:
- Have a high school diploma or state-approved equivalent
- Have completed 12 or fewer earned college hours
- Have never enrolled as a student at A-State
- If you have 0-12 transferrable college credit hours and have been in high school within the last 5 years, you would be admitted if you have one of the following:
- 3.0 cumulative high school grad point average (or GED test score equivalent), OR
- 19 minimum ACT super score or minimum 990 combined SAT super score, OR
- Class rank in the top 20% of your graduating class
Application Submission Requirements
Submitting your application takes three easy steps: filling out the application, submitting your documents and paying the application fee.
- When completing the online application, select 100% online student and then complete all the steps on the online application.
- Pay $30.00 non-refundable application fee.
- Submit all official college transcripts.
- Submit official high school transcripts (if applicable).
- Submit official ACT/ SAT test scores (if applicable).
Note: If you have 0-12 transferrable college hours, test scores will still need to be submitted for reporting purposes to the Arkansas Department of Higher Education (ADHE); however, they are not needed for an admission decision. Accuplacer test scores are an acceptable alternative to ACT/SAT scores.
If you have any questions along the way, call us at 866-621-8096 and we’ll be happy to help answer questions.
Transfer Guidelines
Students who have attended any other institution of higher education must meet the following requirements.
For students who have:
- Fewer than 12 college hours: Submit official final high school transcript and official test scores.
- 13 - 23 college hours: Have a minimum of 2.0 grade point average on cumulative transcripts and official test scores.
- 24 or more college hours: Have a minimum of 2.0 grade point average on cumulative transcripts.
Document Submission Address
Submit all documents to:
A-State OnlineP.O. Box 2520
State University, AR 72467
Fax: 870-972-3548
Email: [email protected]
For Non-US Postal Mail Overnight Delivery Only:
Academic Partnershipsc/o Central Receiving
2713 Pawnee St.
Jonesboro, AR 72401
Courses
Read the details of our online B.S.B.A. – Marketing Analytics courses
To earn your Bachelor of Science in Business Administration with an Area of Study in Marketing Analytics, you need to complete 120 credit hours of coursework. The program includes 38 credit hours of general education courses, 60 credit hours of major courses, 12 credit hours of elective courses and 10 credit hours of electives. Students can finish faster by transferring previously earned credit hours. Transfer credit hours will be evaluated during the admission process.
You will take the courses listed below and select either STAT 2003 or ECON 2113 from the courses listed below.
These B.S.B.A. – Marketing Analytics electives must be completed to earn your degree.
You must also complete 10 credit hours of electives to satisfy the 120 credit hours required for this program. Courses may be chosen with the assistance of an advisor and per your degree plan. Electives can come from any courses offered as long as prerequisites are met.
These additional business courses must be taken to complete your degree. You will choose from either ECON 3313 or ECON 3353.
Students must take the following courses.
First-year course - Students must take the following Making Connections online course. If you transfer in more than 12 credit hours, you will not be required to take the Making Connections course. You may replace that 3-hour course with a 3-hour elective course.
First-year course (3 hours)
UC 1013
Departmental (3 hours)
COMS 1203
Communication Requirement (6 hours)
ENG 1003
ENG 1013
Mathematics Requirement (3 hours)
MATH 1023
Arts and Humanities Requirement (6 hours)
At least one course must be selected from MUS 2503, THEA 2503, or ART 2503, and at least one course must be selected from ENG 2003, ENG 2013, or PHIL 1103.
Social Sciences Requirement (9 hours)
Student must complete 9 credit hours of Social Sciences courses. One course from HIST 2763 or POSC 2103, including ECON 2313 and ECON 2323.
Life Science Requirement (4 hours)
Students must complete BIO 1003 with BIO 1001 lab.
Physical Sciences Requirement (4 hours)
Students must complete CHEM 1043 with CHEM 1041 lab.
Request Information
Submit the form below, and an Enrollment Specialist will contact you to answer your questions.
Or call 866-621-8096
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