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Bachelor of Science in Business Administration with an Area of Study in Marketing Analytics Online

Gain the skills to integrate, visualize and leverage data that generate insights in areas like customer experience and brand management.

Next Apply Date: 12/15/23
Next Class Start Date: 1/8/24
Apply Now
Next Apply Date: 12/15/23
Next Class Start Date: 1/8/24

Program Overview

Consider the benefits of the B.S.B.A. in Marketing Analytics degree

Embrace technology and analytics tools as a marketer in this versatile B.S.B.A. – Marketing Analytics. Featuring curriculum developed in conjunction with A-State’s strategic management department, you will learn how to communicate complex analytics to better enable decision-makers.

Nurture your affinity for numbers in this 100% online program and develop the proficiency needed to influence marketing strategy in today’s data-driven environment. Businesses—as well as groups such as universities, charitable organizations, community theatres and hospitals—perform marketing activities that rely on analytics. By displaying your abilities and a competitive urge, you will discover that this degree yields many opportunities.

Business administration courses broaden your business-savvy knowledge and make you a desirable job candidate. From accounting to marketing to international business, this diversified online program covers a wide array of business sectors, giving you a deep understanding of various departments and the connections between them.

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Prepare for careers like these:

  • Marketing Analyst
  • Market Research Manager
  • Insights Analyst
Prepare for careers like these:+
  • Marketing Analyst
  • Market Research Manager
  • Insights Analyst

Learn industry-relevant skills that employers seek:

  • Synthesizing information
  • Creating presentations
  • Google Analytics, Excel and Tableau
Learn industry-relevant skills that employers seek:+
  • Synthesizing information
  • Creating presentations
  • Google Analytics, Excel and Tableau

Also available:

A-State offers a variety of undergraduate business administration programs in a convenient online format. Explore our full range of online undergraduate business administration programs.

Per Credit Tuition: $276
Transfer Credits: Up to 90 hours
Credit Hours 120

Accreditation

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Need More Information?

Call 866-621-8096

Call 866-621-8096

Tuition

Discover the value of our low-cost tuition

A-State's online programs are affordable and convenient. You may also qualify for financial aid. Learn more.

The B.S.B.A. – Marketing Analytics online program offers the same low, pay-by-the-course tuition to all U.S. residents. All fees are included.

Tuition breakdown:

Per Credit Hour: $276
Tuition Per Course: $828

Transfer your credits for lower tuition

Use our Tuition Estimator to see how affordable your degree could be. Slide the notch to the number of credits you've already earned—which may qualify for transfer credit—to get an estimate of what your degree might cost.

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90
Transfer Credits: 0
Your Estimated Tuition: $Your Estimated Tuition:
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Transcripts sent from other colleges and universities will be evaluated, and accepted credits will be added to the student's A-State record. The Tuition Estimator is not a guarantee or predictor of the number of credit hours that will be accepted.

You may be closer to Graduation than you think!

A-State-approved credit for prior learning recognizes your previous accomplishments, reducing your tuition costs and time to graduation.

Calendar

Milestones to guide your student journey

Our B.S.B.A. – Marketing Analytics is a flexible online program featuring accelerated coursework and multiple start dates per year.

Please note Summer 1 and Summer 2 terms are 5 weeks in duration for this program.

View full calendar  + 

TermProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlinePayment DueLast Class Day
Spring 11/8/2412/15/2312/19/231/4/241/5/242/23/24
Spring 23/4/242/19/242/23/242/29/243/1/244/26/24
Summer 15/28/245/14/245/17/245/23/245/24/246/27/24
Summer 27/2/246/18/246/21/246/27/246/28/248/1/24

Now enrolling:

Next Apply Date 12/15/23
Start Class 1/8/24

Have questions or need more information about A‑State online programs?

Ready to take the next step toward earning your degree online from A-State?

Apply Now

Admissions

Follow our streamlined admission requirements

A-State Online offers a streamlined admission process for both new students and transfers. Students who are interested in the B.S.B.A. – Marketing Analytics online program should review and follow the requirements for admission below.

Admission Requirements:

  • Online application
  • Official transcripts
  • 2.0 GPA for transferring credits
View all admission requirements +

There are several paths to admittance at A-State:

  • If you have 13 or more transferrable college credit hours, you would be admitted if you have a cumulative college GPA of at least 2.0 on previous college coursework
  • If you have 0-12 transferrable college credit hours and have been out of high school for five years or more, you would be admitted if you:
    • Have a high school diploma or state-approved equivalent
    • Have completed 12 or fewer earned college hours
    • Have never enrolled as a student at A-State
    Note: If you’re admitted as non-traditional first-time freshman, you may be required to successfully complete a predesignated curriculum of 12 hours (Certificate or Non-Degree). Upon successful completion, you will be transitioned to a degree seeking program.
  • If you have 0-12 transferrable college credit hours and have been in high school within the last 5 years, you would be admitted if you have one of the following:
    • 3.0 cumulative high school grad point average (or GED test score equivalent), OR
    • 19 minimum ACT super score or minimum 990 combined SAT super score, OR
    • Class rank in the top 20% of your graduating class

​Application Submission Requirements

Submitting your application takes three easy steps: filling out the application, submitting your documents and paying the application fee.

  1. When completing the online application, select 100% online student and then complete all the steps on the online application.
  2. Pay $30.00 non-refundable application fee.
  3. Submit all official college transcripts.
  4. Submit official high school transcripts (if applicable).
  5. Submit official ACT/ SAT test scores (if applicable).

Note: If you have 0-12 transferrable college hours, test scores will still need to be submitted for reporting purposes to the Arkansas Department of Higher Education (ADHE); however, they are not needed for an admission decision. Accuplacer test scores are an acceptable alternative to ACT/SAT scores.

If you have any questions along the way, call us at 866-621-8096 and we’ll be happy to help answer questions.

Transfer Guidelines

Students who have attended any other institution of higher education must meet the following requirements.

For students who have:

  • Fewer than 12 college hours: Submit official final high school transcript and official test scores.
  • 13 - 23 college hours: Have a minimum of 2.0 grade point average on cumulative transcripts and official test scores.
  • 24 or more college hours: Have a minimum of 2.0 grade point average on cumulative transcripts.

Document Submission Address

Submit all documents to:

A-State Online
P.O. Box 2520
State University, AR 72467

Fax: 870-972-3548
Email: [email protected]

For Non-US Postal Mail Overnight Delivery Only:

Academic Partnerships
c/o Central Receiving
2713 Pawnee St.
Jonesboro, AR 72401

Courses

Read the details of our online B.S.B.A. – Marketing Analytics courses

To earn your Bachelor of Science in Business Administration with an Area of Study in Marketing Analytics, you need to complete 120 credit hours of coursework. The program includes 38 credit hours of general education courses, 60 credit hours of major courses, 12 credit hours of elective courses and 10 credit hours of electives. Students can finish faster by transferring previously earned credit hours. Transfer credit hours will be evaluated during the admission process.

Expand All

You will take the courses listed below and select either STAT 2003 or ECON 2113 from the courses listed below.

Duration: 7 weeks
Credit Hours: 3
Introduction to accounting and the accounting cycle includes focus on basic accounting and reporting for merchandising and service-oriented business organizations. Primary emphasis is on accounting principles applicable to measuring assets, liabilities, owners' equity and income. Special measurement problems for partnerships and corporations.
Duration: 7 weeks
Credit Hours: 3
This course covers basic accounting and reporting for manufacturing companies. The course is also devoted to managerial uses of accounting data for the decision-making function and to special accounting reports.
Duration: 7 weeks
Credit Hours: 3
Theories and principles of written, interpersonal and oral communication.
Duration: 7 Weeks weeks
Credit Hours: 3
Statistical methods used in studying business and economic data, averages and dispersions, probability, sampling, statistical inference, estimation, tests of hypotheses, index numbers, linear regression and correlation. Fall, Spring, Summer. (ACTS#: BUSI 2103)
Duration: 7 weeks
Credit Hours: 3
Legal forms of American business organization, policies, methods and institutions involved in financing business are examined. The principles of financial management will be studied with emphasis on the corporation, including cash flows, securities, financial structures, expansion and acquisitions.
Duration: 7 weeks
Credit Hours: 3
This course examines aspects of moving raw materials and finished goods through the firm’s networks of warehousing, inventory control, materials management, and order processing. The student will examine trade off possibilities and management alternatives to minimize cost of production flow and to maximize customer service. Special course fees may apply. Prerequisite, MKTG 3013
Duration: 7 weeks
Credit Hours: 3
Students will learn basic computer skills that can be used immediately, throughout college and beyond. Emphasis is on learning basic office applications in word processing, spreadsheets, databases and presentation graphics.
Duration: 7 weeks
Credit Hours: 3
Provides understanding of information needs of management, information technology used by various business subsystems, and how technology can be utilized for competitive advantage. Prerequisite: CIT 1503 or CS 1013.
Duration: 7 weeks
Credit Hours: 3
Contemporary processes, methods, techniques, tools and datasets that organizations use to implement knowledge discovery projects; focus on development of critical thinking through use of in-depth assignments that utilize project management fundamentals. Prerequisites, ISBA 1503, ACCT 2033, ACCT 2133, and STAT 3233.
Duration: 7 weeks
Credit Hours: 3
Introduction to the fundamental elements of the Anglo American legal system and its common law origins. The scope of the course will include the application and operation of the legal system in the remedy of business disputes, the development and operation of the court system, and the regulation of American business and industry by the United States government.
Duration: 7 weeks
Credit Hours: 3
This course is an overview of foundational management principles, including internal and external assessment and planning, organization structure and design, leadership and motivation, and decision and control processes.
Duration: 7 weeks
Credit Hours: 3
Designed to give students the opportunity to study administrative processes under conditions of uncertainty including an integrating analysis applied to all fields of business. Special emphasis is given to policy determination at the overall management level.
Duration: 7 Weeks weeks
Credit Hours: 3
Survey course designed for students to become familiar with the usefulness of statistics in solving real world problems. Includes sampling, observational studies and designed experiments, regression, graphical descriptive methods, measures of cen­tral tendency and variation, confidence intervals and hypothesis testing.

These B.S.B.A. – Marketing Analytics electives must be completed to earn your degree.

Duration: 7 weeks
Credit Hours: 3
Strategies and methods for visualization and communication of data to answer business questions, drive decisions, and provide persuasive evidence.
Duration: 7 Weeks weeks
Credit Hours: 3
This course examines business activities performed which direct the flow of goods and services from producer to consumer or user in order to satisfy customers and accomplish company objectives.
Duration: 7 weeks
Credit Hours: 3
Students will harness the power of data in the marketing management decision process in a digital environment using analytics to identify/target profitable customers, expand relationships and share of business through analysis of customer digital behavior, spend data, and preferences.
Duration: 7 weeks
Credit Hours: 3
Examination and application of procedures to extract the right data from the right sources, analyze this data using the right tools/techniques and present the resultant current, relevant, and accurate information in a clear visual format that supports strategic decision making. Prerequisite, MKTG 3013.
Duration: 7 weeks
Credit Hours: 3
Introduction to the basic optimization methods in solving a variety of business problems, including linear programming, integer programming, network models, stochastic programming, and multicriteria optimization methods. Emphasis on the use of computer software in performing business optimization analysis.

You must also complete 10 credit hours of electives to satisfy the 120 credit hours required for this program. Courses may be chosen with the assistance of an advisor and per your degree plan. Electives can come from any courses offered as long as prerequisites are met.

These additional business courses must be taken to complete your degree. You will choose from either ECON 3313 or ECON 3353.

Duration: 7 weeks
Credit Hours: 3
A study of how and why occupational fraud is committed, how fraudulent conduct can be deterred, and how allegations of fraud should be investigated and resolved.
Duration: 7 weeks
Credit Hours: 3
Designed to develop an analytical framework for the study of the determination of relative prices and the allocation of resources in a market economy. The course will cover consumer choice and demand, resource utilization and the theory of the firm, competitive market equilibrium and resource allocation, and noncompetitive market structures.
Duration: 7 weeks
Credit Hours: 3
This course explains economic theories as they relate to national policy making. Emphasis is on causes of inflation and unemployment.
Duration: 7 weeks
Credit Hours: 3
This is a survey of theoretical treatments of oligopoly, natural monopoly and market failures; review of antitrust statutes applicable to price fixing, monopoly, mergers, vertical restraints, and price discrimination; and social welfare trade-offs associated with public regulation of electric, natural gas, cable TV and telecommunications firms.
Duration: 7 weeks
Credit Hours: 3
This is an in-depth study of financial institutions such as banks, savings and loans, insurance companies, and financial markets. Primary emphasis will be on depository institutions.
Duration: 7 weeks
Credit Hours: 3
This course is a study of financial concepts and issues in banking as they relate to business decisions in a global economy.
Duration: 7 weeks
Credit Hours: 3
Functions and problems involved in personnel management with emphasis placed upon recruitment, selection, management development, utilization of and accommodation to human resources by organizations. Prerequisite: MGMT 3153.
Duration: 7 weeks
Credit Hours: 3
Leadership processes and application at the organization, group and individual levels. Emphasis on team activities. Prerequisite: MGMT 3123 or MGMT 3153.
Duration: 7 weeks
Credit Hours: 3
This course features an evaluation of the extensive body of research evidence pertaining to the consumer, and an assessment of the marketing implications of the various processes and facets of consumer motivation.

Students must take the following courses.

First-year course - Students must take the following Making Connections online course. If you transfer in more than 12 credit hours, you will not be required to take the Making Connections course. You may replace that 3-hour course with a 3-hour elective course.

First-year course (3 hours)
UC 1013

Departmental (3 hours)
COMS 1203

Communication Requirement (6 hours)
ENG 1003
ENG 1013

Mathematics Requirement (3 hours)
MATH 1023

Arts and Humanities Requirement (6 hours)
At least one course must be selected from MUS 2503, THEA 2503, or ART 2503, and at least one course must be selected from ENG 2003, ENG 2013, or PHIL 1103.

Social Sciences Requirement (9 hours)
Student must complete 9 credit hours of Social Sciences courses. One course from HIST 2763 or POSC 2103, including ECON 2313 and ECON 2323.

Life Science Requirement (4 hours)
Students must complete BIO 1003 with BIO 1001 lab.

Physical Sciences Requirement (4 hours)
Students must complete CHEM 1043 with CHEM 1041 lab.

Duration: Varies Weeks weeks
Credit Hours: 3
Introduction to visual art for all students regardless of background or experience. Students learn how to develop cognitive and experiential responses to works of art. This course is for non-art majors and does not meet general education requirements for any degree in Art. Fall, Spring, Summer.
Duration: 7 Weeks weeks
Credit Hours: 1
Laboratory, must be taken with BIO 1003. There will be a fee when purchasing the LabKit. Please visit the tuition and fees page for pricing.
Duration: 7 weeks
Credit Hours: 3
The major characteristics and processes of life emphasizing the human organism. Promotes understanding of diversity and unity among living organisms with focus on ecological interactions and responsibilities of people within their social and natural environment. Lecture three hours per week. Special course fees may apply. Must be taken with BIO 1001.
Duration: 7 Weeks weeks
Credit Hours: 1
Special course fees apply. Prerequisite or co-requisite of CHEM 1043. Fall only.
Duration: 7 Weeks weeks
Credit Hours: 3
An introduction to selected fundamental concepts including dimensional analysis, mole concept, atomic and molecular structure, nomenclature, chemical reactions, thermochemistry, intermolecular interactions, gases, mixtures, kinetics, equilibrium and acid base chemistry. Fall only.
Duration: 7 weeks
Credit Hours: 3
The theory and practice of communication in interpersonal, small groups, and public speaking contexts, emphasizing proficiency in message organization, delivery, and critical thinking.
Duration: 7 Weeks weeks
Credit Hours: 3
This course examines national income accounting, inflation and unemployment, competing theories of national income, fiscal policy, the Federal Reserve System and monetary policy, and international trade.
Duration: 7 weeks
Credit Hours: 3
Principles of resource allocation, supply and demand, consumer behavior, costs of production, the competitive model, oligopoly, and factor markets are examined.
Duration: 7 weeks
Credit Hours: 3
Study and practice of fundamentals of written communication, including principles of grammar, punctuation, spelling, organization, and careful analytical reading. Prerequisite, with grade of C or better, for ENG 1013.
Duration: 7 weeks
Credit Hours: 3
Continues the practice of ENG 1003 to develop further the skills learned in that course. Based on reading and discussion of various types of writing, the students’ essays will provide practice in different kinds of rhetorical development, including research and documentation.
Duration: 7 weeks
Credit Hours: 3
Introduction to the analysis and interpretation of literary works from several historical periods ranging from early civilizations through the Renaissance.
Duration: 7 weeks
Credit Hours: 3
Introduction to the analysis and interpretation of literary works from several historical periods ranging from the Renaissance to the present.
Duration: 7 Weeks weeks
Credit Hours: 3
United States history. Social, economic, and political developments from Columbus to the end of Reconstruction.
Duration: 7 weeks
Credit Hours: 3
Equations and inequalities, functions and graphs, polynomial and rational functions, exponential and logarithmic functions, systems of equations and inequalities, matrices, and miscellaneous topics. No credit given if taken following MATH 1054.
Duration: 7 weeks
Credit Hours: 3
This course is an introduction to music for the listener who has had no formal training or experience. By exploring the history of Western Art music, learners will begin to connect the development of music with the changing of society and culture.
Duration: Varies Weeks weeks
Credit Hours: 3
Basic problems of philosophy based upon readings in the works of selected leading philosophers. A prerequisite for upper level philosophy. Fall, Spring.
Duration: 7 weeks
Credit Hours: 3
American politics. The constitution, government, and politics of the United States.
Credit Hours: 3
Provides students with an appreciation of how various artistic elements combine to produce theatrical productions. Fall, Spring, Summer.
Duration: 7 weeks
Credit Hours: 3
Required course for all first semester freshmen. Course content is centered around the skills and knowledge needed to be a successful ASU student, including academic performance, problem solving, critical thinking, self-management and group building skills, university policies and other relevant issues.

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