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Arkansas State University

Earn A Degree in Creative Media Production for Corporate Media

The creative media production for corporate media field incorporates aspects of film, writing, recording and editing in a corporate setting. Creative media production professionals use their real-world experiences to become professional storytellers across various media platforms to effectively deliver a company’s core message.

Therefore, flexibility in career options is a major advantage of earning a Bachelor of Science in Creative Media Production with a concentration in Corporate Media.

Careers with a Degree in Creative Media Production for Corporate Media

Professionals with a degree in creative media production are qualified to work in multiple fields that integrate technical, financial, production and multimedia expertise. Graduates from a creative media production program are prepared for careers in business finance, audio editing, sound reinforcement, social media management, film, television and more. Students will gain experience, industry knowledge and technical skills with hands-on learning.

Some specific careers include:

  • Social media manager: Social media managers are responsible for curating and moderating a company’s social media profile across many platforms. They manage social media partnerships, create and share images and videos, execute digital marketing campaigns and analyze data results. Writing and communication skills are at the top of the list for a social media manager as well as for social media specialists and digital communication specialists.
  • Promotions manager: Promotions managers work with companies to manage and promote their services or products. They develop detailed plans to promote and market a product and analyze the target audience for optimal success. They use an assortment of communication methods such as radio, television, social media and print media to create a sought-after vision of the product. Outstanding communication skills and online technical savviness are crucial to this job.
  • Production manager: In the world of television and film, a production manager oversees the production budget and makes sure that everything runs smoothly during filming. They organize the business, financial and employment side of production. Some common duties include making sure the production runs on schedule, creating a shooting schedule, hiring crews and contractors, overseeing location bookings and more. Formal education is important, but hands-on experience and a good track record are also vital in this field.
  • Audio-visual director: Audio-visual directors usually work in the entertainment or educational fields. They hire, train and manage a team and ensure all audio and visual equipment is operating correctly and efficiently. Audio-visual directors also manage the installation of recording systems, troubleshoot problems and keep up to date on new technology.

Additional creative media production jobs can include sound technician, audience analyst, researcher, producer, director, marketing director or editor. Creative media production professionals can be found working in radio, television, film, online media, news outlets and more.

How Much Money Can You Make with a B.S. in Creative Media Production for Corporate Media?

The typical salary for those with a bachelor’s in creative media production averages $60,632 a year. According to PayScale, the median annual salary of a promotions manager is around $53,479 but can range upwards of $100,000. The average salary of a social media manager is $51,898, and the annual income for an audio-visual specialist is $52,594. Salary ranges can vary according to experience, education, geographical location and years in the field.

The Bachelor of Science in Creative Media Production with a concentration in Corporate Media online program from Arkansas State University features accelerated courses and multiple start dates throughout the year. If you are interested in gaining the industry knowledge and technical skills to start a career in creative media production, A-State’s online program is flexible and affordable.

Learn more about A-State’s online B.S. in Creative Media Production with a concentration in Corporate Media program.


MediaMatch: Production Manager

Average Audio Visual Specialist Salary
Average Social Media Manager Salary
Average Promotions Manager Salary

ZipRecruiter: Creative Media

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