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Master of Science in Media Management, Public Administration Online


Gain in-depth knowledge of administrative organizational structures, regulations and ethics, and multichannel marketing. This uniquely versatile program is the only degree of its kind in Arkansas, combining an essential foundation in media communications with a broad range of coursework.

Next Apply Date: 12/16/24
Next Class Start Date: 1/13/25
Apply Now
Next Apply Date: 12/16/24
Next Class Start Date: 1/13/25

Program Overview


Learn more about our online M.S. in Media Management – Public Administration track program

Learn administrative organizational structures, regulations and ethics, multi-channel marketing, and more in the Master of Science in Media Management, Public Administration program at A-State Online.

This uniquely versatile program is the only degree of its kind in Arkansas, combining an essential foundation in media communications with the knowledge and skills specific to your career goals.

Tailor your program to your specific interests by selecting from a broad range of coursework covering such topics as administrative behavior, administrative leadership, administrative ethics, human resources management, public information management, media account management, and the integration of social media in strategic communications.

A-State’s M.S. in Media Management provides an advanced degree that focuses on interpersonal and group communication in mass media and online environments. In addition to emphasizing skills in emerging media and communications, our MSMM – Public Admin online degree prepares you for management positions so you can advance in your career.

With this degree, you can pursue management roles in:

  • Journalism
  • Broadcasting
  • Advertising
  • Public relations
  • Sales
  • News and broadcast
  • Non-profit organizations
  • Journalism
  • Broadcasting
  • Advertising
  • Public relations
  • Sales
  • News and broadcast
  • Non-profit organizations

Also available:

A-State offers a variety of graduate programs in a convenient online format. Explore our full range of online graduate programs.

Total Tuition: $10,200
Program Duration: As few as 12 months
Credit Hours 30
Apply Now

Need More Information?

Call 866-621-8096

Call 866-621-8096

Our M.S. in Media Management Preps You For the Real World.

Tuition


Pay for your online program by the course

Our Master of Science in Media Management, Public Administration track offers the same affordable tuition to all U.S. residents. All fees are included. Tuition may be subject to change on a yearly basis.

Tuition breakdown:

Per Credit Hour: $340
Total Tuition: $10,200

Calendar


When to apply, when classes start, when tuition is due

Our M.S. in Media Management, Public Administration track is designed to be flexible and convenient for working professionals, featuring accelerated coursework and multiple start dates a year.

Please note Summer 1 and Summer 2 terms are 5 weeks in duration for this program.

TermProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlinePayment DueLast Class Day
Fall 210/14/249/30/2410/4/2410/10/2410/11/2412/6/24
Spring 11/13/2512/16/2412/18/241/9/251/10/252/28/25
Spring 23/10/252/24/252/28/253/6/253/7/255/2/25

Now enrolling:

Next Apply Date 12/16/24
Start Class 1/13/25

Have questions or need more information about A‑State online programs?

Ready to take the next step toward earning your degree online from A-State?

Admissions


Are you ready to apply? Check our admission requirements first

Admission to the M.S. in Media Management, Public Administration track is based on a variety of evidence, including educational and professional experience. Students who are interested in this online program must have a baccalaureate degree from an accredited institution. Review full admission requirements below.

Admission Requirements:

  • Online application
  • Official transcripts
  • Letter of recommendation

  • Complete online application and submit a nonrefundable $30 fee
  • Official transcript(s) sent from the registrar of the college/university attended. Official transcripts are sealed transcripts sent from the granting institution.
  • Have a baccalaureate degree or a master's degree with a cumulative grade point average (GPA) of at least 3.0 on a 4.0 scale from an accredited institution.
  • Per Graduate School guidelines, to gain unconditional admission a student must also have a 3.0 GPA for any prior graduate courses or programs.
  • Submit a letter of recommendation
  • Provide a written statement of purpose (500 words) addressing the applicant's interest in obtaining this degree.

Preferably an applicant's undergraduate background will include courses with grades of "C" or higher in some media or media-related field or professional media experience. If a student has neither of the above they should address this deficiency in their statement of purpose and explain how this degree will help them meet their professional goals in order to be considered for admission.

Any potential graduate transfer credits must be from another accredited institution. No more than 6 hours of transfer work, if any, will be accepted. Only in exceptional cases will transfer courses be allowed to meet degree requirements in the MSMM program.

Students must have a 3.0 GPA in any graduate coursework or programs and have completed 18 hours of coursework to meet graduation requirements. Students in the online Master of Science in Media Management degree will complete a capstone course in lieu of taking the Comprehensive Examination.

Submit all documents to:

A-State Online
P.O. Box 2520
State University, AR 72467


Fax: 870-972-3548
Email: [email protected]

Additional information

Transfer credits

Up to 9 graduate hours from A-State or other higher education institutions may be credited toward a program. No course can be older than six years by graduation time. Transfer credit will be evaluated by the Director of the Program. To request prior credit be evaluated, please complete the Graduate Transfer Credit Evaluation Form.

A-State is ranked among the top public schools nationwide by U.S. News & World Report, 2025

Courses


What you'll learn in your online public administration courses

Students pursuing the Master of Science in Media Management, Public Administration track must complete 30 credit hours of coursework, including the six core courses (18 credit hours) and four courses (12 credit hours) specific to Public Administration. In order to meet graduation requirements, students must achieve a 3.0 GPA in all graduate coursework taken in the College of Liberal Arts and Communications. Students in the online Master of Science in Media Management program will complete a CAPSTONE course in lieu of taking a Comprehensive Examination.

Visit the Course Registration page to view the course schedule for this degree.

Duration: 7 Weeks weeks
Credit Hours: 3
An advanced study of the elements, problems, and responsibilities of radio and television station management.
Duration: 7 Weeks weeks
Credit Hours: 3
Study of mass communications models, theory development, mass communications theories and theory relationships to research in mass communications.
Duration: 7 Weeks weeks
Credit Hours: 3
Study of the tools and techniques of empirical research as they may be applied to media and communication.
Duration: 7 Weeks weeks
Credit Hours: 3
Course provides an introduction to media laws and regulations, addressing how they impact media managers, how to allocate necessary resources, and how to remain current as to media policies and regulations.
Duration: 7 Weeks weeks
Credit Hours: 3
Using social scientific research methods for audience/consumer analysis, this course provides a survey of applications of research in media industries. Pragmatic task activities will be conducted via Nielsen, Arbitron, SRDS and related data sources to find audience market insights.
Duration: 7 Weeks weeks
Credit Hours: 3
CAPSTONE EXPERIENCE. Discussion and application of MSMM program-provided content to address real-world media management problems. Course should be taken the final term of completing degree requirements. Strongly recommended it be the only course of enrollment that term.

Choose four courses from the following.

Duration: 7 Weeks weeks
Credit Hours: 3
An examination of administrative structures and patterns of behavior in public sector organizations.
Duration: 7 Weeks weeks
Credit Hours: 3
An examination of the development of public administration as a profession; its history, political environment, ethics, and its method.
Duration: 7 Weeks weeks
Credit Hours: 3
An examination of policies, procedures, strategies, laws and regulations implemented in human resources management for public and nonprofit organizations.
Duration: 7 Weeks weeks
Credit Hours: 3
A study of the techniques and practices that successful managers employ to get their work done through politicians, subordinates, and citizens. Emphasis is placed on issues that are faced by first time managers.
Duration: 7 Weeks weeks
Credit Hours: 3
An analysis of the theoretical, philosophical, and practical tools needed for making appropriate decisions in the role of an administrator in a public or not for profit organization.
Duration: 7 Weeks weeks
Credit Hours: 3
Advanced study of the principles and practice of media account management. Includes an in-depth analysis of advantages and disadvantages of multiple media platforms in communicating messages to diverse target audiences and a discussion of effective and ethical client relationships.
Duration: 7 Weeks weeks
Credit Hours: 3
This course examines concepts and applications of social media within mass communications, news, advertising, and public relations industries. We will explore and apply social media tools, integrating them into an organization’s overall communication strategy.

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