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4 Benefits of Becoming a Social Media Manager

If you are wondering about the benefits of a degree in social media management, look no further. Here are four of the major advantages.

1. The Opportunity to Work with Social Media

The first benefit is obvious. If you are interested in Arkansas State’s Bachelor of Science in Strategic Communications — Social Media Management, you are likely interested in social media. Social media can be an engaging and fun activity. If you spend a lot of time on Facebook, Twitter, Pinterest or other social media platforms, obtaining a social media degree offers a chance to turn activities you love into a career.

Being a social media manager lets your social side shine. Social media is about creating conversations. As a social media manager, you may be asked to develop an online community around a brand launch using Twitter or to create a series of infographics for Facebook.

2. The Best of Many Worlds

As you think about what to choose for a major, you might be torn. On the one hand, you like the idea of communicating in writing. You also like the idea of working with photographs or videos. But you also think business is a very practical major, in which you would work with hard facts and figures.

Social media management combines the best of all those worlds. The main purpose of social media marketing is to get a brand message out: what an organization is and what it offers. Another purpose is to engage with the social media community. Businesses create a buzz around their products. In addition, if customers have a negative experience, social media is the platform where the company can find out about it, fix it and let customers know.

Getting messages out to the social media world and receiving messages back requires many skills. Written communication is essential, whether you are doing informational posts or a steady stream of tweets. Being skilled in making, choosing and managing images is crucial because many social media platforms are focused around photos.

Business skills are also highly important. One of the most important functions of social media managers is knowing how to use metrics to track the impact of messages on target audiences and strategies to monitor return on investment (ROI). Did a Twitter campaign create excitement around a launch of recycled gift cards connected to Earth Day? A skilled social media manager will be able to tell whether sales rose as a result, if so, how much, and whether it was from the target audience.

3. A Strong Employment Picture

The U.S. government estimates that the job category of Advertising, Promotions and Marketing Managers will grow 5 percent to 9 percent annually through 2024 — faster than the average of all U.S. jobs. Social media is a segment of this, but it is likely to be on the high end, given the relative decline of print media and rapid rise in digital media.

4. Flexibility in Obtaining a Degree

Arkansas State offers a degree in social media management that students can complete online. That is an important consideration for working students who want to earn a bachelor’s degree. You can study at any time or place, making this the perfect program to prepare you for a career in social media management.

Learn more about the A-State online BS in Strategic Communications — Social Media Management program.


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