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Public Administration Master's in Media Management Online


Arkansas State University’s 100% online M.S. in Media Management – Public Administration track spans 30 credit hours, can be completed in as few as 12 months and costs $10,500 in total tuition ($350 per credit hour). Built for professionals seeking to manage media in public and nonprofit organizations, with six start dates each year, it prepares graduates for advancement into roles such as public information officer, communications director, public relations manager, nonprofit program director and other senior positions.

Next Apply Date: 12/28/26
Next Class Start Date: 1/11/27
Apply Now
Next Apply Date: 12/28/26
Next Class Start Date: 1/11/27

Program Overview


What does A-State's online M.S. in Media Management – Public Administration offer?

Learn administrative organizational structures, regulations and ethics, multi-channel marketing, and more in the Master of Science in Media Management, Public Administration program at A-State Online.

This uniquely versatile program is the only degree of its kind in Arkansas, combining an essential foundation in media communications with the knowledge and skills specific to your career goals.

Tailor your program to your specific interests by selecting from a broad range of coursework covering such topics as administrative behavior, administrative leadership, administrative ethics, human resources management, public information management, media account management, and the integration of social media in strategic communications.

A-State’s M.S. in Media Management provides an advanced degree that focuses on interpersonal and group communication in mass media and online environments. In addition to emphasizing skills in emerging media and communications, our MSMM – Public Admin online degree prepares you for management positions so you can advance in your career.

In this program, you’ll learn how to:

  • Apply appropriate theories to address media problems and issues in mediated communication
  • Critically evaluate media problems and issues in a global, multicultural environment
  • Apply appropriate methods to address media problems and issues in mediated communication
  • Apply appropriate theories to address media problems and issues in mediated communication
  • Critically evaluate media problems and issues in a global, multicultural environment
  • Apply appropriate methods to address media problems and issues in mediated communication

Prepare for career advancement into public and nonprofit media titles such as:

  • Public Information Officer
  • Communications Director / Communications Manager
  • Public Relations Manager / Public Affairs Manager
  • Government Relations Manager
  • Community Relations Manager
  • Nonprofit Program Director / Nonprofit Communications Director
  • Media Manager
  • Public Information Officer
  • Communications Director / Communications Manager
  • Public Relations Manager / Public Affairs Manager
  • Government Relations Manager
  • Community Relations Manager
  • Nonprofit Program Director / Nonprofit Communications Director
  • Media Manager
Total Tuition: $10,500
Program Duration: As few as 12 months
Credit Hours 30
Apply Now

Need More Information?

Call 866-621-8096

Call 866-621-8096

Our M.S. in Media Management Preps You For the Real World.

Tuition


How much does the online M.S. in Media Management – Public Administration cost?

Our Master of Science in Media Management, Public Administration track offers the same affordable tuition to all U.S. residents. All fees are included. Tuition may be subject to change on a yearly basis.

Tuition breakdown:

Per Credit Hour: $350
Total Tuition: $10,500

Calendar


When can you start the online M.S. in Media Management – Public Administration?

Our M.S. in Media Management, Public Administration track is designed to be flexible and convenient for working professionals, featuring accelerated coursework and multiple start dates a year.

Please note Summer 1 and Summer 2 terms are 5 weeks in duration for this program.

TermProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlinePayment DueLast Class Day
Fall 210/12/269/28/269/28/2610/8/2610/9/2612/4/26
Spring 11/11/2712/28/2612/28/261/7/271/8/272/26/27
Spring 23/8/272/22/272/22/273/4/273/5/274/30/27

Now enrolling:

Next Apply Date 12/28/26
Start Class 1/11/27

Have questions or need more information about A‑State online programs?

Ready to take the next step toward earning your degree online from A-State?

Admissions


What are the admission requirements for the online M.S. in Media Management – Public Administration?

Admission to the M.S. in Media Management, Public Administration track is based on a variety of evidence, including educational and professional experience. Students who are interested in this online program must have a baccalaureate degree from an accredited institution. Review full admission requirements below.

Admission Requirements:

  • Online application
  • Official transcripts
  • Letter of recommendation

  • Complete online application and submit a nonrefundable $30 fee
  • Official transcript(s) sent from the registrar of the college/university attended. Official transcripts are sealed transcripts sent from the granting institution.
  • Have a baccalaureate degree or a master's degree with a cumulative grade point average (GPA) of at least 3.0 on a 4.0 scale from an accredited institution.
  • Per Graduate School guidelines, to gain unconditional admission a student must also have a 3.0 GPA for any prior graduate courses or programs.
  • Submit a letter of recommendation
  • Provide a written statement of purpose (500 words) addressing the applicant's interest in obtaining this degree.

Preferably an applicant's undergraduate background will include courses with grades of "C" or higher in some media or media-related field or professional media experience. If a student has neither of the above they should address this deficiency in their statement of purpose and explain how this degree will help them meet their professional goals in order to be considered for admission.

Any potential graduate transfer credits must be from another accredited institution. No more than 6 hours of transfer work, if any, will be accepted. Only in exceptional cases will transfer courses be allowed to meet degree requirements in the MSMM program.

Students must have a 3.0 GPA in any graduate coursework or programs and have completed 18 hours of coursework to meet graduation requirements. Students in the online Master of Science in Media Management degree will complete a capstone course in lieu of taking the Comprehensive Examination.

Submit all documents to:

A-State Online
P.O. Box 2520
State University, AR 72467


Fax: 870-972-3548
Email: [email protected]

Additional information

Transfer credits

Up to 9 graduate hours from A-State or other higher education institutions may be credited toward a program. No course can be older than six years by graduation time. Transfer credit will be evaluated by the Director of the Program. To request prior credit be evaluated, please complete the Graduate Transfer Credit Evaluation Form.

A-State is ranked among the Top Public Universities in America by Niche.com, 2026.

Courses


What courses are in the online M.S. in Media Management – Public Administration curriculum?

Students pursuing the Master of Science in Media Management, Public Administration track must complete 30 credit hours of coursework, including the six core courses (18 credit hours) and four courses (12 credit hours) specific to Public Administration. In order to meet graduation requirements, students must achieve a 3.0 GPA in all graduate coursework taken in the College of Liberal Arts and Communications. Students in the online Master of Science in Media Management program will complete a CAPSTONE course in lieu of taking a Comprehensive Examination.

You can view your schedule of courses for this degree through the Course Smartsheet:

View the AOS Course Smartsheet

How to Use the Course Smartsheet

Duration: 7 Weeks weeks
Credit Hours: 3
An advanced study of the elements, problems, and responsibilities of radio and television station management.
Duration: 7 Weeks weeks
Credit Hours: 3
Study of mass communications models, theory development, mass communications theories and theory relationships to research in mass communications.
Duration: 7 Weeks weeks
Credit Hours: 3
Study of the tools and techniques of empirical research as they may be applied to mass communications.
Duration: 7 Weeks weeks
Credit Hours: 3
Current and emerging issues in communications policy and regulation, including privacy, libel, FTC and FCC regulations, First Amendment issues, copyright and trademarks.
Duration: 7 Weeks weeks
Credit Hours: 3
Using social scientific research methods for audience/consumer analysis, this course provides a survey of applications of research in media industries. Pragmatic task activities will be conducted via Nielsen, Arbitron, SRDS and related data sources to find audience market insights.
Duration: 7 Weeks weeks
Credit Hours: 3
CAPSTONE EXPERIENCE. Discussion and application of MSMM program-provided content to address real-world media management problems. Course should be taken the final term of completing degree requirements. Strongly recommended it be the only course of enrollment that term.

Choose four courses from the following.

Duration: 7 Weeks weeks
Credit Hours: 3
An examination of administrative structures and patterns of behavior in public sector organizations.
Duration: 7 Weeks weeks
Credit Hours: 3
An examination of the development of public administration as a profession; its history, political environment, ethics, and its method.
Duration: 7 Weeks weeks
Credit Hours: 3
An examination of policies, procedures, strategies, laws and regulations implemented in human resources management for public and nonprofit organizations.
Duration: 7 Weeks weeks
Credit Hours: 3
A study of the techniques and practices that successful managers employ to get their work done through politicians, subordinates, and citizens. Emphasis is placed on issues that are faced by first time managers.
Duration: 7 Weeks weeks
Credit Hours: 3
An analysis of the theoretical, philosophical, and practical tools needed for making appropriate decisions in the role of an administrator in a public or nonprofit organization.
Duration: 7 Weeks weeks
Credit Hours: 3
Advanced study of the principles and practice of advertising account management. Includes an in-depth analysis of advantages and disadvantages of multiple media platforms and strategic communication in communicating messages to diverse target audiences and a discussion of effective and ethical client relationships.
Duration: 7 Weeks weeks
Credit Hours: 3
This course examines concepts and applications of social media within mass communications, news, advertising, and public relations industries. We will explore and apply social media tools, integrating them into an organization’s overall communication strategy.

Built for Your Schedule, Not Your Zip Code

Arkansas State University’s M.S. in Media Management – Public Administration track is built for professionals anywhere in the U.S. in public and nonprofit organizations who seek a graduate credential without relocating. Because the program is completed entirely online with six start dates a year and every U.S. resident pays the same tuition ($10,500 total), your location does not limit your access. The track pairs the shared media management core with public administration coursework in administrative behavior, leadership, human resources management and ethics, preparing you to advance into management roles in government and nonprofit settings. For state authorization details, visit the State Authorization & Licensure Disclosures page.

FAQ


Public Administration Media Management Master’s Online FAQs

Intro copy

The Media Management track is 30 credit hours at $10,500 and can be completed in as few as 12 months, with a media core in mass communication theory, broadcast management and audience analysis. The MPA – Public Management and MPA – Nonprofit Management are 36 credit hours at $12,600 and list as few as 18 months, with coursework in areas such as public financial management, policy analysis and nonprofit fundraising. The two programs overlap in Administrative Behavior (PLSC 66543), which appears in the track and in the MPA – Public Management curriculum.
No public sector or nonprofit experience is required. Applicants need a baccalaureate or master’s degree with a cumulative GPA of at least 3.0, a letter of recommendation and a 500-word statement of purpose. A preferred background includes undergraduate courses with a C or higher in a media or media-related field, or professional media experience; applicants with neither should address that in the statement of purpose.
Yes, as options. Advertising Account Management (STCM 66263) covers account management principles, the trade-offs among media platforms and ethical client relationships. Social Media in Strategic Communication (STCM 55203) covers social media tools within mass communications, news, advertising and public relations. The shared core adds Audience Market Analysis and Communication Regulation and Policy.

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