MBA in Marketing Online
Specialized marketing electives encourage you to think critically and conceptually to build and maintain successful, relevant brands. As you learn to manage your organization's story and image, you will also build the acumen employers seek in a broad range of industries.
Program Overview
Get to know our 100% online marketing MBA degree
The 100% online MBA – Marketing program at A-State is ideal whether you have experience in marketing or aspire to begin an exciting career in this high-growth field. You will graduate with strengths in planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create impactful campaigns, brands and promotions.
As a graduate of this AACSB-accredited MBA online marketing degree program, you will expand your ability to identify and engage consumers through evaluating buyer behavior and utilizing innovative technologies, as well as your decision-making capabilities as a manager and leader. Specialized marketing electives encourage you to think critically and conceptually to build and maintain successful, relevant brands. Choose high-demand areas to hone skills that meet your career goals.
As you learn to manage an organization’s story and image, you will also gain the leadership abilities employers seek through core business curriculum that emphasizes ethical leadership, international business, enterprising technology, decision-making methods and social responsibility. MBA courses level-up your skills in accounting, managerial economics and project management.
In this 100% online MBA program, you will learn how to:
- Implement strategies and tools to promote a product, company or service in the marketplace
- Understand and apply digital technologies and techniques in specific industries to create business value
- Hone strategic and analytical skills to identify business problems and design/implement solutions for those challenges
- Develop a broad understanding of a business to better facilitate communication and decision-making within any organization
- Utilize tools and knowledge to facilitate change within an organization and adapt to dynamic business environments
- Implement strategies and tools to promote a product, company or service in the marketplace
- Understand and apply digital technologies and techniques in specific industries to create business value
- Hone strategic and analytical skills to identify business problems and design/implement solutions for those challenges
- Develop a broad understanding of a business to better facilitate communication and decision-making within any organization
- Utilize tools and knowledge to facilitate change within an organization and adapt to dynamic business environments
As a graduate of this MBA program, you will be prepared for advancement into roles such as:
- Marketing Manager
- Product Manager
- Market Research Director
- Advertising Manager
- E-Commerce Director
- Marketing Manager
- Product Manager
- Market Research Director
- Advertising Manager
- E-Commerce Director
Also available:
A-State offers a variety of MBA programs in a convenient online format. Explore our full range of online MBA programs.
Accreditation
The Neil Griffin College of Business at Arkansas State University is an accredited member of AACSB International, which represents the highest standard of achievement for business schools worldwide.
Tuition
Pay for your online MBA degree by the course
Our online MBA – Marketing program offers the same affordable tuition to all U.S. residents. All fees are included. Tuition may be subject to change on a yearly basis.
Tuition breakdown:
Calendar
Keep these important deadlines in mind
Ideal for working professionals, Arkansas State online programs are delivered in an accelerated format with multiple start dates each year.
Please note Summer 1 and Summer 2 terms are 5 weeks in duration for this program.
| Term | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Payment Due | Last Class Day |
|---|---|---|---|---|---|---|
| Spring 1 | 1/12/26 | 12/15/25 | 12/15/25 | 1/8/26 | 1/9/26 | 2/27/26 |
| Spring 2 | 3/9/26 | 2/23/26 | 2/23/26 | 3/5/26 | 3/6/26 | 5/1/26 |
Now enrolling:
Have questions or need more information about A‑State online programs?
Ready to take the next step toward earning your degree online from A-State?
Admissions
Get set to apply. Here's what you'll need to submit.
A-State Online offers a streamlined admission process to help you get started quickly and easily. To be admitted to the MBA online program, you must have a bachelor's degree from an accredited institution.
Admission Requirements:
- Online application
- Bachelor's degree
- Cumulative GPA 2.5
- Bachelor’s degree from an accredited university with at least a 2.5 cumulative GPA or a 2.75 in the last 60 hours (undergraduate, graduate or combination thereof) or graduate or post-baccalaureate professional degree from a regionally accredited (U.S.) institution
- If you have lower than a 2.5 cumulative GPA and less than a 2.75 in the last 60 hours, you may still apply for consideration for admittance by including a statement of purpose as part of the application. Please contact an Enrollment Services representative at 866-621-8096 for more information.
Note: If you are admitted and have less than a 2.75 cumulative GPA and less than a 3.0 GPA in the last 60 hours, you must make a grade of B or better in each course during the first 9 hours of graduate work at Arkansas State University as part of a conditional admission status. Additionally, you will only be allowed to enroll in one course (or 3 graduate hours) per 7-week session for the first two sessions.
Application submission requirements:
- Complete online application
- Submit a nonrefundable $30 fee.
- Have official transcript(s) sent from the registrar of the college/university attended. Official transcripts are sealed transcripts sent from the granting institution.
Submit all documents to:
A-State OnlineP.O. Box 2520
State University, AR 72467
Fax: 870-972-3548
Email: [email protected]
For non-U.S. postal mail overnight delivery only:
A-State Online
c/o Central Receiving
2713 Pawnee St.
Jonesboro, AR 72401
Courses
Discover what you will learn in our online MBA in Marketing
To graduate from the Master of Business Administration with a Concentration in Marketing online program, you must complete a total of 33 credit hours. Required coursework includes eight core courses (for a total of 24 credit hours), two marketing required courses (for a total of six credit hours), and one business elective (for a total of three credit hours).
Visit the Course Registration page to view the course schedule for this degree.
What is corporate financial management?
Corporate financial management makes strategic decisions about capital budgeting, capital structure, working capital, and dividend policy. It applies valuation methods, assesses financial risks, and allocates resources to maximize shareholder wealth. This discipline balances investment opportunities with financing strategies and operational funding needs.
This course explores capital budgeting, capital structure, working capital management, and dividend policy decisions. You'll apply valuation methods, assess financial risks, and develop strategies to maximize shareholder wealth. Through case analysis and financial modeling, you will practice making decisions that balance investment opportunities with financing needs across different industries and business cycles.
Upon completion, students will be able to:
Apply quantitative and qualitative knowledge to solve problems and make decisions
What is business analytics?
Business analytics transforms data into actionable insights through descriptive, predictive, and prescriptive methods. It includes statistical analysis, forecasting models, optimization techniques, and data visualization. This discipline supports data-driven management decisions by identifying patterns, forecasting outcomes, and recommending strategic actions.
This course will develop your quantitative skills for data-driven decision-making in business contexts. Learn to use optimization methods to find the best solutions for resource allocation problems, apply simulation techniques to model complex scenarios under uncertainty, and leverage data mining tools to extract insights from business data.
Upon completion, students will be able to:
Articulate the strategic role of analytics, differentiate between spreadsheets and relational databases and set up a professional analytics environment using Python, R and SQL
Design relational databases, write advanced SQL queries and explain data warehouse architecture
Apply statistical methods and data visualization techniques to summarize business data and communicate insights
Build and evaluate predictive models including regression, forecasting and classification
Formulate business problems using optimization and simulation to recommend strategic actions
What is strategic marketing?
Strategic marketing develops market-driven strategies through environmental analysis, segmentation, targeting, and positioning. It creates competitive advantages through differentiation, brand management, and value creation. This discipline aligns marketing initiatives with corporate objectives while building long-term customer relationships and measuring performance.
This course builds strategic marketing capabilities through environmental analysis, market segmentation, and competitive positioning. You will develop differentiation strategies and brand management approaches to address customer satisfaction, diverse market needs, product innovation, and global competitive pressures.
Upon completion, students will be able to:
Speak and interpret marketing language
Recognize and evaluate marketing strategies
Examine the influences behind observed marketing strategies
Objectively evaluate and create marketing strategies
Develop creativity and empathy in storytelling
What are contemporary marketing issues?
Contemporary marketing issues include digital transformation, artificial intelligence applications, privacy concerns, sustainability pressures, and evolving consumer expectations. These challenges involve technological disruptions, social media evolution, globalization, and ethical considerations. Understanding them requires adaptive frameworks for navigating uncertainty and leading innovation.
This course explores market-driven strategies for competitive advantage through segmentation, targeting, and positioning. You'll identify high-value customers, differentiate brands, and address strategic challenges in customer satisfaction, marketplace diversity, new product development, and global competition.
Upon completion, students will be able to:
Define marketing and explain its critical role in business
Discuss current marketing issues including branding, AI, social media, crowdsourcing and CSR
Describe how brands use social media and crowdsourcing to create engaging content
Use AI tools to complete marketing tasks and develop brand elements
Explain the role of corporate social responsibility in reaching today’s consumers
Practice creativity and empathy in written and oral presentations
What is digital marketing?
Digital marketing reaches customers through online channels including search engines, social media, email, and content platforms. It encompasses SEO, paid advertising, social engagement, and email automation. This discipline measures campaign performance, optimizes conversion funnels, and adapts strategies based on real-time analytics.
This course explores customer engagement through search optimization, social media, email automation, and content marketing. You'll develop integrated digital campaigns, analyze performance data, and optimize strategies to drive conversions and measure ROI.
Upon completion, students will be able to:
Web Design: Explain and apply web design frameworks to improve conversion rates
Analytics: Identify KPIs, evaluate conversion funnels and recommend high-ROI digital channels
Search Engine Optimization: Recommend strategies to improve organic search rankings
Online Advertising: Create and measure online display ad campaigns
Email Marketing: Implement email marketing best practices using customer databases
Social Media: Design effective social media campaigns
Reputation Management: Apply online reputation management practices to enhance brand perception
Students must complete one of the following 3-credit courses.