Master of Science in Strategic Communications with an Emphasis in Social Media Management Online
Amplify your messaging effectiveness and add to your career capabilities. Learn career-boosting skills such as consumer analysis with media research, appropriate use of social media tools to align with marketing strategies, reaching diverse audiences and tracking the effectiveness of social media initiatives.
Program Overview
Explore our online M.S. in Strategic Communications – Social Media Management degree
Enhance your ability to align social media messaging with integrated marketing strategies with the 100% online Master of Science in Strategic Communications with an Emphasis in Social Media Management program at Arkansas State University. Open career doors and meet your professional goals with capabilities you will have gained in consumer analysis and the delivery of key information to diverse audiences.
This online graduate program provides you the opportunity to further invest in your career and rise as a skilled communicator. You will learn to maximize your social media approach by leveraging consumer analysis with media research, utilizing the appropriate tools, reach diverse audiences with effective data tracking techniques, and align your company’s user engagement goals with effective marketing strategies.
Through the program’s core coursework, you will gain full comprehension of Google Ads and Nielsen as well as a strong grasp of crafting, tracking and measuring the effectiveness of social media messaging.
Graduate career-ready with HootSuite™ certification and a deep understanding of appropriate social media tools and how to conduct consumer analysis through research in media industries. This affordable online program is designed for working professionals to further their careers at their own pace and at their own schedule.
As a graduate, you will be prepared for career advancement into communication roles including:
- Social Media Strategist/Specialist
- Social Media Manager/Director
- Communications Manager
- Marketing Manager
- Social Media Strategist/Specialist
- Social Media Manager/Director
- Communications Manager
- Marketing Manager
Also available:
A-State offers a variety of graduate programs in a convenient online format. Explore our full range of online graduate programs.
Tuition
Learn more about the affordable tuition for our master of science program
Our M.S. in Strategic Communications – Social Media Management online program offers the same affordable tuition to in-state and out-of-state students. All fees are included. Tuition may be subject to change on a yearly basis.
Tuition breakdown:
Calendar
View important dates and deadlines for our online master of science program
Our M.S. in Strategic Communications – Social Media Management online program is designed with flexibility and convenience in mind for working professionals, with accelerated coursework and multiple start date options.
Please note Summer 1 and Summer 2 terms are 5 weeks in duration for this program.
| Term | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Payment Due | Last Class Day |
|---|---|---|---|---|---|---|
| Spring 1 | 1/13/25 | 12/16/24 | 12/18/24 | 1/9/25 | 1/10/25 | 2/28/25 |
| Spring 2 | 3/10/25 | 2/24/25 | 2/28/25 | 3/6/25 | 3/7/25 | 5/2/25 |
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Admissions
How to apply for your master of science degree
A-State Online offers a streamlined admission process for both new students and transfers. Students who are interested in the M.S. in Strategic Communications – Social Media Management online program must have a baccalaureate degree from an accredited institution. Review full admission requirements below.
Admission Requirements:
- Bachelor's degree
- Cumulative 2.5 GPA
- Writing sample
- Bachelor’s degree from an accredited university with at least a 2.5 cumulative GPA or a 2.75 in the last 60 hours (undergraduate, graduate or combination thereof) or graduate or post-baccalaureate professional degree from a regionally accredited (U.S.) institution
- Submit a writing sample that showcases writing abilities and demonstrates creative thinking skills. Examples of acceptable samples include a term or research paper, blog post, case study, whitepaper or website.
Note: If you are admitted and have less than a 2.75 cumulative GPA and less than a 3.0 GPA in the last 60 hours, you must make a grade of B or better in each course during the first 6 hours of graduate work at Arkansas State University as part of a conditional admission status.
Application submission requirements:
- Complete online application.
- Submit a nonrefundable $30 fee.
Submit all documents to:
A-State OnlineP.O. Box 2520
State University, AR 72467
Fax: 870-972-3548
Email: [email protected]
Courses
Advance your knowledge with these M.S. in Strategic Communications – Social Media Management online courses
The M.S. in Strategic Communications – Social Media Management online program requires 30 credit hours of coursework. Students will take five required core courses (15 credit hours), select either STCM 6033 or MDIA 6423 (three credit hours), and four additional STCM courses (12 credit hours).
Visit the Course Registration page to view the course schedule for this degree.
Students must take the following five courses.
Students must select one of the following courses.
Students must take the following four courses.