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Master of Science in Strategic Communications with an Emphasis in Global Communications

Master of Science in Strategic Communications with an Emphasis in Global Communications Online


Program Overview

Explore Our Online M.S. in Strategic Communications – Global Communications Degree


Expand your communication skills to a global audience with the Master of Science in Strategic Communications – Global Communications online program at Arkansas State University.

icon $9,510 Total Tuition
icon As few as 10 months Program Duration
icon 30 Credit Hours
icon $9,510 Total Tuition
icon As few as 10 months Program Duration
icon 30 Credit Hours
Have questions or need more information about A‑State's online programs?

This online master’s in strategic communications program gives you the opportunity to hone your communication and research skills, as well as understand the “why” behind communication strategies and methods. Plus, you will gain specialized expertise in creating and disseminating messages applicable across languages, cultures and technologies.

Coursework includes a course on communications for social change and advocacy, international intellectual property law, and intercultural communication. You will also study audience market analysis, quantitative research methods and an advanced study of the principles and practice of media advertising.

In this online M.S. in Strategic Communications – Global Communications program, you will:

  • Understand the role of intellectual property in the international arena
  • Investigate case studies and challenges in messaging across language and cultures in a global setting (and even a domestic setting with multicultural audiences)
  • Develop messaging and communication strategies for global audiences
  • Create effective messaging to advance the mission of an organization
  • Understand and utilize audience analysis tools and advertising methods to advance messaging
  • Explore empirical research in mass communications

As a graduate, you will be prepared for career advancement into communication roles, including:

  • Corporate Communications Manager
  • Nonprofit Communications Director
  • International Brand Manager
  • Content Marketing Manager
Have questions or need more information about A‑State's online programs?

Burning Glass estimates that the nationwide growth rate for Communications Managers is 10.3% over the next 10 years.

Tuition

Learn More About Our Affordable Tuition


Our M.S. in Strategic Communications – Global Communications online program offers the same affordable, pay-by-the course tuition for all U.S. residents. All fees are included in the total tuition.

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Total Tuition $9,510
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Tuition Per Credit Hour $317
Per Credit Hour Per Course
U.S. Resident Tuition Required Fees Total U.S. Resident Tuition Required Fees Total
$277.00 $40.00 $317.00 $831.00 $120.00 $951.00

Calendar

Important Dates for Our Online M.S. in Strategic Communications – Global Communications


Our M.S. in Strategic Communications – Global Communications emphasis online program is designed to be flexible and convenient for working professionals, with accelerated coursework and multiple starts each year.

Next Start & Application Due Dates:

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Apply By:
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Start Class:
Term Length Course Begin Course End Application Deadline Document Deadline Registration Deadline Payment Deadline Last Day to Withdraw
Summer 2021 5 wk 07/06/2021 08/06/2021 06/21/2021 06/25/2021 07/01/2021 07/02/2021 07/23/2021
Fall 2021 7 wk 08/24/2021 10/08/2021 08/09/2021 08/13/2021 08/19/2021 08/20/2021 09/24/2021
7 wk 10/18/2021 12/10/2021 10/04/2021 10/08/2021 10/14/2021 10/15/2021 11/26/2021
Spring 2022 7 wk 01/11/2022 02/25/2022 12/15/2021 12/17/2021 01/06/2022 01/07/2022 02/11/2022
7 wk 03/07/2022 04/29/2022 02/21/2022 02/25/2022 03/03/2022 03/04/2022 04/15/2022
Summer 2022 5 wk 05/31/2022 07/01/2022 05/16/2022 05/20/2022 05/26/2022 05/27/2022 06/17/2022
5 wk 07/05/2022 08/05/2022 06/20/2022 06/24/2022 06/30/2022 07/01/2022 07/22/2022
Ready to take the next step toward earning your degree online from A-State?

Admissions

How to Apply for Your Master of Science Degree


A-State Online offers a streamlined admission process to help you get started quickly and easily. Students who are interested in our M.S. in Strategic Communications – Global Communications online program must have a baccalaureate degree from an accredited institution. Students interested in this program must meet the following requirements for admission.

  • Complete online application and submit a nonrefundable $30 fee
  • Have a baccalaureate degree or a master's degree with a cumulative grade point average (GPA) of at least 2.75 on a 4.0 scale from an accredited institution
  • Official transcript(s) sent from the registrar of the college/university attended. Official transcripts are sealed transcripts sent from the granting institutions.
  • Submit a writing sample that showcases applicants' writing abilities and demonstrates creative thinking skills. Examples of acceptable samples include a term or research paper, blog post, case study, whitepaper or website.

Additional Information

Submit all documents to:

A-State Online
P.O. Box 2520
State University, AR 72467

Fax: 870-972-3548
Email: [email protected]

For Non-US Postal Mail Overnight Delivery Only:

Academic Partnerships
c/o Central Receiving
2713 Pawnee St.
Jonesboro, AR 72401

Courses

Detailed Information About Coursework for Your M.S. in Strategic Communications – Global Communications


The M.S. in Strategic Communications – Global Communications online program requires 30 credit hours of coursework. Students will take 5 required core courses (15 credit hours), select either STCM 6033 or MDIA 6423 (3 credit hours), and four additional Global Communications emphasis courses (12 credit hours).

Students must select one of the following courses.

STCM 6033: Communication Regulation and Policy

Duration: 7 weeks  |  Credit Hours: 3

Course provides an introduction to media laws and regulations, addressing how they impact media managers, how to allocate necessary resources, and how to remain current as to media policies and regulations.

MDIA 6423: Media Entrepreneurship

Duration: 7 weeks  |  Credit Hours: 3

Students will focus on development of entrepreneurial products by taking an idea from conception to production completion while practicing aspects of management, financing, and entrepreneurship. Students will address communication industry dilemmas that address creative product development.

Students must take the following five courses.

CMAC 6053: Quantitative Research Methods

Duration: 7 weeks  |  Credit Hours: 3

Study of the tools and techniques of empirical research as they may be applied to mass communications

STCM 6253: Audience Market Analysis

Duration: 7 weeks  |  Credit Hours: 3

Using social scientific research methods for audience/consumer analysis, this course provides a survey of applications of research in media industries. Pragmatic task activities will be conducted via Nielsen, Arbitron, SRDS and related data sources to find audience market.

STCM 6263: Advertising Account Management

Duration: 7 weeks  |  Credit Hours: 3

Advanced study of the principles and practice of media account management. Includes an in-depth analysis of advantages and disadvantages of multiple media platforms in communicating messages to diverse target audiences and a discussion of effective and ethical client relationships.

STCM 6303: Seminar in Strategic Communications

Duration: 7 weeks  |  Credit Hours: 3

The role of strategic communications in and for organizations and brands, including communications objective(s), target audience(s), and key messages. Addresses application of communication theory and research related to public relations, advertising and social media.

STCM 6533: Strategic Communication Management

Duration: 7 weeks  |  Credit Hours: 3

The Strategic Communication capstone course is an opportunity for students to synthesize and apply knowledge throughout the Strategic Communication program. Under the guidance of the instructor, students investigate a real-world strategic communication issue, devising solutions, recommendations and strategies that bridge the gap between theory and practice.

Students must select four courses (12 credit hours) from the following choices.

STCM 6323: Global Strategic Communication

Duration: 7 weeks  |  Credit Hours: 3

Survey of global strategic communication. Addresses case studies and campaigns in creating and disseminating messages across language, technology, and cultures for organizational issue management.

STCM 6333: Development Communication

Duration: 7 weeks  |  Credit Hours: 3

Theory and practice in development communication. Includes a focus on processes and systems of communications for social change and advocacy.

STCM 5123: International Intellectual Property Law

Duration: 7 weeks  |  Credit Hours: 3

Examination of the International Intellectual Property System (IIPS) and its development in response to international trade and digital innovations. Subject areas include a primary focus on copyright and trademark with some coverage of patent law.

COMS 6413: Organizational and Intercultural Communication

Duration: 7 weeks  |  Credit Hours: 3

Course will introduce students to intercultural communication and function of organization communication in the workplace, addressing how effective communication within organizations affects business and how to advance intercultural skills while being aware of different world views.

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