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Arkansas State University
B.S. in Strategic Communications - Nonprofit Certificate

Bachelor of Science in Strategic Communication with Nonprofit Certificate Online


Program Overview

Learn More About our Online B.S. – Nonprofit Certificate Program


The B.S. in Strategic Communication with Nonprofit Certificate program enables you to identify, create and implement consistent, cohesive messaging that advances your organization's goals. You will gain the foundational aptitude you need to serve as a respected member of any nonprofit organization, so you can advance in your current career or pivot into the rewarding sector of not-for-profit agencies.

icon $269 Per Credit Hour
icon Up to 90 Transfer Credits
icon 120 Credit Hours
icon $269 Per Credit Hour
icon Up to 90 Transfer Credits
icon 120 Credit Hours
Have questions or need more information about A‑State's online programs?

Coursework is 100% online and helps you develop the applied knowledge and best practices essential to thrive in public and nonprofit businesses, as well as in companies that collaborate with altruistic organizations. As part of the certificate’s career-focused curriculum, you will gain experience creating a communications and social media plan for an existing nonprofit while networking and learning from A-State’s network of professionals who currently serve in the not-for-profit arena.

In addition to developing the foundation to lead change and transform lives, you will also prepare to think strategically, organize fundraisers, write grants, create cross-platform content campaigns and improve communication methods to smooth company workflows. Graduate from this affordable bachelor’s program ready to apply strategies and principles of communication through digital media and other evolving methods of communication to achieve positive results.

Learn industry-relevant skills that employers seek:

  • Understand and utilize communication tools to convey messages to an organization’s public constituencies and build relationships with them
  • Utilize the components and channels unique to nonprofits to communicate its mission in the marketplace (grant-writing, fundraising, volunteer management)
  • Effectively tell not-for-profit and beneficiaries’ stories with dignity

Prepare for careers like these:

  • Nonprofit agency
  • Corporate philanthropy
  • Local or state government

Arkansas State offers a generous transfer credit policy.

Also available online at A-State:

Have questions or need more information about A‑State's online programs?

You may be closer to graduation than you think!

A-State-approved credit for prior learning recognizes your previous accomplishments, reducing your tuition costs and time to graduation.

Tuition

Financial Aid Packages Are Available to Those Who Qualify


A-State's online programs are affordable and convenient. You may also qualify for financial aid. Learn more.

The B.S. in Strategic Communication online program offers the same low, pay-by-the-course tuition to all U.S. residents. All fees are included in the total tuition.

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Tuition Per Credit Hour $269
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Tuition Per Course $807

Transfer your credits for lower tuition

Use our Tuition Estimator to see how affordable your degree could be. Slide the notch to the number of credits you've already earned—which may qualify for transfer credit—to get an estimate of what your degree might cost.

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Transcripts sent from other colleges and universities will be evaluated, and accepted credits will be added to the student's A-State record. The Tuition Estimator is not a guarantee or predictor of the number of credit hours that will be accepted.

Per Credit Hour Per Course
U.S. Resident Tuition Required Fees Total U.S. Resident Tuition Required Fees Total
$229.00 $40.00 $269.00 $687.00 $120.00 $807.00

Calendar

A-State Online Dates and Deadlines


Our B.S. in Strategic Communication is a flexible online program featuring accelerated coursework and multiple start dates per year.

Next Start & Application Due Dates:

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Apply By:
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Start Class:
Term Length Course Begin Course End Application Deadline Document Deadline Registration Deadline Payment Deadline Last Day to Withdraw
Fall 2022 7 wk 08/23/2022 10/07/2022 08/08/2022 08/12/2022 08/18/2022 08/19/2022 09/24/2022
7 wk 10/17/2022 12/09/2022 10/03/2022 10/07/2022 10/13/2022 10/14/2022 11/26/2022
Spring 2023 7 wk 01/10/2023 02/24/2023 12/14/2022 12/16/2022 01/05/2023 01/06/2023 02/10/2023
7 wk 03/06/2023 04/28/2023 02/20/2023 02/24/2023 03/02/2023 03/03/2023 04/15/2023
Summer 2023 5 wk 05/30/2023 06/30/2023 05/15/2023 05/19/2023 05/25/2023 05/26/2023 06/16/2023
5 wk 07/03/2023 08/04/2023 06/19/2023 06/23/2023 06/29/2023 06/30/2023 07/21/2023
Ready to take the next step toward earning your degree online from A-State?

Admissions

Are You Ready to Apply? Check Our Admission Requirements First


Arkansas State University has a streamlined admission process that makes it easy for you to enroll in the Bachelor of Science in Strategic Communication with Nonprofit Certificate online program. Enrollment specialists are available to walk you through the admission process, so you will be able to complete your application quickly.

There are several paths to admittance at A-State:

  • If you have 13 or more transferrable college credit hours, you would be admitted if you have a cumulative college GPA of at least 2.0 on previous college coursework
  • If you have 0-12 transferrable college credit hours and have been out of high school for five years or more, you would be admitted if you:

    • Have a high school diploma or state-approved equivalent
    • Have completed 12 or fewer earned college hours
    • Have never enrolled as a student at A-State

    Note: If you’re admitted as non-traditional first-time freshman, you may be required to successfully complete a predesignated curriculum of 12 hours (Certificate or Non-Degree). Upon successful completion, you will be transitioned to a degree seeking program.

  • If you have 0-12 transferrable college credit hours and have been in high school within the last 5 years, you would be admitted if you have one of the following:
    • 3.0 cumulative high school grad point average (or GED test score equivalent), OR
    • 19 minimum ACT super score or minimum 990 combined SAT super score, OR
    • Class rank in the top 20% of your graduating class

Submitting your application takes three easy steps: filling out the application, submitting your documents and paying the application fee.

  1. When completing the online application, select 100% online student and then complete all the steps on the online application.
  2. Pay $30.00 non-refundable application fee.
  3. Submit all official college transcripts.
  4. Submit official high school transcripts (if applicable).
  5. Submit official ACT/ SAT test scores (if applicable).

Note: If you have 0-12 transferrable college hours, test scores will still need to be submitted for reporting purposes to the Arkansas Department of Higher Education (ADHE); however, they are not needed for an admission decision. Accuplacer test scores are an acceptable alternative to ACT/SAT scores.

If you have any questions along the way, call us at 866-621-8096 and we’ll be happy to help answer questions.

Additional Information

Students who have attended any other institution of higher education must meet the following requirements.

For students who have:

  • Fewer than 12 college hours: Submit official final high school transcript and official test scores.
  • 13 - 23 college hours: Have a minimum of 2.0 grade point average on cumulative transcripts and official test scores.
  • 24 or more college hours: Have a minimum of 2.0 grade point average on cumulative transcripts.

Submit all documents to:

A-State Online
P.O. Box 2520
State University, AR 72467

Fax: 870-972-3548
Email: [email protected]

For Non-US Postal Mail Overnight Delivery Only:

Academic Partnerships
c/o Central Receiving
2713 Pawnee St.
Jonesboro, AR 72401

Courses

A Look at the Online Strategic Communications Plan for Nonprofit Curriculum


To earn your Bachelor of Science in Strategic Communication with Nonprofit Certificate, you need to complete 120 credit hours of coursework. The program includes 38 credit hours of general education courses, 39 credit hours of major courses, and 43 credit hours of electives. You can finish faster by transferring previously earned credit hours. Transfer credit hours will be evaluated during the admission process.

These courses must be taken to complete your degree.

COMS 4263: Organizational Communication

Duration: 7 weeks  |  Credit Hours: 3

Dynamics and theories of communication within an organization.

STCM 2143: Strategic Writing I

Duration: 7 weeks  |  Credit Hours: 3

Fundamentals of the distinct writing requirements, styles, and formats of social, online, broadcast, print and other platforms used in strategic communication; emphasis on context, storytelling, and audience understanding.

STCM 3043: Principles of Strategic Communication

Duration: 7 weeks  |  Credit Hours: 3

Broad survey of strategic communication practice, emphasizing advertising and public relations in the context of integrated brand promotion.

STCM 3133: Interactive Advertising

Duration: 7 weeks  |  Credit Hours: 3

Course introduces students to the world of interactive online advertising. It surveys a variety of important topics, from integrating social media initiatives into the overall marketing communications plan to online display ads to developing an effective search engine advertising/marketing strategy.

STCM 3143: Strategic Writing II

Duration: 7 weeks  |  Credit Hours: 3

Writing forms and styles across multimedia platforms. Fundamentals and practice in preparation of strategic messages for various channels of communications, including controlled and uncontrolled media. Students will develop skills in information gathering, writing styles, editing, critical thinking and audience analysis. Prerequisites: CMAC 1001 & CMAC 2003.

STCM 3553: Strategic Visual Communication

Duration: 7 weeks  |  Credit Hours: 3

An advanced course focusing on the theoretical, contextual and practical natures of persuasive images in the context of strategic communication.

STCM 4003: Account Planning & Management

Duration: 7 weeks  |  Credit Hours: 3

Study of recent advertising cases and campaigns involving business, industry, institutions and government. Students create a comprehensive advertising campaign for a given client.

STCM 4073: Strategic Communication Law and Ethics

Duration: 7 weeks  |  Credit Hours: 3

Analysis of laws, regulations, and ethical considerations affecting the strategic communication industry.

STCM 4213: Social Media in Strategic Communications

Duration: 7 weeks  |  Credit Hours: 3

This course examines concepts and applications of social media within mass communications, news, advertising and public relations industries. We will explore and apply social media tools, integrating them into an organization's overall communication strategy.

STCM 4333: Social Media Measurement

Duration: 7 weeks  |  Credit Hours: 3

Course features measurement and improvement of investment outcomes from use of social media in advertising, public relations and marketing communications.

STCM 4503: Seminar in Nonprofit Communication

Duration: 7 weeks   |   Credit Hours: 3

This course focuses on the study and practice of nonprofit communication strategies and tactics, including fundraising, nonprofit branding, grant writing, and cross-platform content creation.

STCM 4753: Strategic Communications Case Studies

Duration: 7 weeks  |  Credit Hours: 3

Course is a study of recent strategic communication cases involving business, industry, institutions and government. Students conduct a comprehensive strategic communication case study for a given client.

STCM 4773: Internship in Strategic Communication

Duration: 7 weeks  |  Credit Hours: 3

Field-based experience in a supervised setting that will enhance strategic communication knowledge and skills.

You must complete 43 credit hours of electives to satisfy the 120 credit hours required for this program. Courses may be chosen with the assistance of an advisor and per your degree plan. Electives can come from any courses offered as long as prerequisites are met.

Students must take the following courses.

First-year course - Students must take the following Making Connections online course. If you transfer in more than 12 credit hours, you will not be required to take the Making Connections course. You may replace that 3-hour course with a 3-hour elective course.

UC 1013: Making Connections

Duration: 7 weeks  |  Credit Hours: 3

Required course for all first semester freshmen. Course content is centered around the skills and knowledge needed to be a successful ASU student, including academic performance, problem solving, critical thinking, self-management and group building skills, university policies and other relevant issues.

Communication Requirement:

Students must complete 6 credit hours of the following courses.

ENG 1003: Composition I

Duration: 7 weeks  |  Credit Hours: 3

Study and practice of fundamentals of written communication, including principles of grammar, punctuation, spelling, organization, and careful analytical reading. Prerequisite, with grade of C or better, for ENG 1013.

ENG 1013: Composition II

Duration: 7 weeks  |  Credit Hours: 3

Continues the practice of ENG 1003 to develop further the skills learned in that course. Based on reading and discussion of various types of writing, the students’ essays will provide practice in different kinds of rhetorical development, including research and documentation.

Mathematics Requirement:

Students must complete 3 credit hours of either College Algebra or any higher-level mathematics course for which College Algebra is a prerequisite.

MATH 1023: College Algebra

Duration: 7 weeks  |  Credit Hours: 3

Equations and inequalities, functions and graphs, polynomial and rational functions, exponential and logarithmic functions, systems of equations and inequalities, matrices, and miscellaneous topics. No credit given if taken following MATH 1054.

MATH 1043: Quantitative Reasoning

Duration: 7 weeks  |  Credit Hours: 3

Quantitative Reasoning Quantitative reasoning as the approach to understanding relationships using mathematical and algebraic methodologies. Contemporary topics will be used to identify, analyze, generalize, and communicate quantitative relationships.

Arts and Humanities Requirement:

Students must complete 6 credit hours of Arts and Humanities courses.

ENG 2003: Introduction to World Literature I

Duration: 7 weeks  |  Credit Hours: 3

Introduction to the analysis and interpretation of literary works from several historical periods ranging from early civilizations through the Renaissance.

ENG 2013: Introduction to World Literature II

Duration: 7 weeks  |  Credit Hours: 3

Introduction to the analysis and interpretation of literary works from several historical periods ranging from the Renaissance to the present.

MUS 2503: Fine Arts – Music

Duration: 7 weeks  |  Credit Hours: 3

An introduction to music for the listener who has had no formal musical training or experience. A study of musical styles and composers and their cultural and historical contexts.

Social Sciences Requirement:

Students must complete 9 credit hours of Social Sciences courses. At least one course must be selected from POSC 2103, SOC 2213 or HIST 2773.

POSC 2103: Introduction to US Government

Duration: 7 weeks  |  Credit Hours: 3

The constitution, government, and politics of the United States.

SOC 2213: Principles of Sociology

Duration: 7 weeks  |  Credit Hours: 3

Human society and social behavior.

PSY 2013: Introduction to Psychology

Duration: 7 weeks   |   Credit Hours: 3

Study of the important scientific, principles of individual human behavior from biological, cognitive, social, and behavioral perspectives.

Life Science Requirement:

Students must complete 4 credit hours of Life Science courses, including one course and one lab.

BIO 1003: Biological Science

Duration: 7 weeks  |  Credit Hours: 3

The major characteristics and processes of life emphasizing the human organism. Promotes understanding of diversity and unity among living organisms with focus on ecological interactions and responsibilities of people within their social and natural environment. Lecture three hours per week. Special course fees may apply. Must be taken with BIO 1001.

BIO 1001: Biological Science Lab

Duration: 7 weeks  |  Credit Hours: 1

Laboratory, must be taken with BIO 1003. There will be a fee when purchasing the LabKit. Please visit the tuition and fees page for pricing.

Physical Sciences Requirement:

Students must complete 4 credit hours of Physical Science courses, including one course and one lab.

CHEM 1043: Fundamental Concepts of Chemistry I

Duration: Varies  |  Credit Hours: 3

An introduction to selected fundamental concepts including dimensional analysis, mole concept, atomic and molecular structure, nomenclature, chemical reactions, thermochemistry, intermolecular interactions, gases, mixtures, kinetics, equilibrium and acid base chemistry. Fall, Summer.

CHEM 1041: Fundamental Concepts of Chemistry Lab

Duration: Varies  |  Credit Hours: 1

Special course fees apply. Prerequisite or co-requisite of CHEM 1043. Fall, Summer.

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"When I learned Arkansas State's online program had grown and was offering degrees such as communications, it was a no-brainer for me. The program has expanded my skills and how I think about strategic communication in our organization."

– Ashley Huckaby May


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