Artificial intelligence (AI) and machine learning (ML) are related but distinct technologies that support data-driven business processes and deliver significant competitive advantages. AI comprises computer networks that mimic human thought and reasoning. Common uses include automating repetitive tasks in customer service (chatbots and virtual assistants, for instance), marketing (customer segmentation) and supply chain management (inventory control).
ML is a subdomain of AI. Other subsets of AI include natural language processing, speech recognition, large language models and autonomous systems. While each has its own focus, all use algorithms and data science models to identify trends, patterns and anomalies in vast data sets, aiming to support predictive analytics and the evolving use-cases of generative AI.
The online Bachelor of Science in Digital Technology & Design with a Concentration in Artificial Intelligence program offered online by Arkansas State University (A-State) equips graduates to meet the demand for AI and ML specialists. Further, graduates of A-State’s cutting-edge program have the skills to excel professionally in the new era of emerging generative AI technologies.
Why Is Demand Growing for AI and Machine Learning Professionals?
Rapid, ongoing advances in technology and data science are breaking down barriers to AI and ML adoption, enabling businesses of all sizes to accelerate their decision-making processes, automate tasks to gain efficiencies and enrich the customer experience. AI-driven technologies accelerate companies’ shift to cloud operations to optimize resource allocations, increase cybersecurity, scale operations on-demand and support global accessibility to digital information.
The World Economic Forum notes that AI will change the majority of skills used in most jobs by 2030. Companies across industries are integrating AI into everyday operations, from creating content to recruitment to optimizing project management processes. This ongoing adoption of AI and ML drives enormous demand for data- and technology-centric experts. For instance, the U.S. Bureau of Labor Statistics projects that employment of data scientists will increase 34% from 2024 to 2034, making it one of the fastest growing occupations in the country.
Skills and Qualifications for Careers in AI and Machine Learning
Expertise in AI and ML, combined with solid skills in computer science, Java, JavaScript and Python programming languages, positions early career specialists for consistent advancement in high-demand lucrative positions. A-State’s online B.S. in Digital Technology & Design – Artificial Intelligence program prepares graduates for successful career advancement or entry into the job market in roles such as:
- Data scientist. The primary role of data scientists involves gathering, organizing, examining, analyzing and visualizing data to understand its structure, patterns and characteristics. Essentially, these professionals use data to provide crucial insights for developing predictive models and making data-driven decisions. They typically work in team settings, requiring superior critical thinking skills and the ability to document work and contribute coding proficiency. BLS reports that the median annual salary for data scientists was $112,590 in 2024.
- ML/AI associate. This broad functional title includes, among other things, developing new ML algorithms, analyzing datasets and designing, building and evaluating ML models. ML/AI associates typically gain valuable hands-on experience in various advanced technologies that are continuously evolving in sophistication, predictive power and even creative potential, generative AI being a prime example. ZipRecruiter reports the average AI associate salary to be $108,160 per year, as of October 2025.
- Data analyst. Early career analysts typically perform tasks that involve collecting data sets relevant to a given project, cleaning them, identifying patterns and trends and reporting findings that support vital business insights. They work with a larger team and other stakeholders, such as project managers and data engineers. According to ZipRecruiter, the average salary for junior data analysts was $79,352 per year, as of October 2025.
- AI developer. Entry-level responsibilities include developing code and architecture for computer systems that use data to mimic human intelligence. Depending on project goals, developers can work on any of the subsets of AI, including ML, natural language processing, image processing, deep learning and generative AI. AI developers make an average annual salary of $129,348, according to ZipRecruiter data from October 2025.
- Machine learning engineer. ML engineers at all career levels collaborate with data scientists, software engineers and database architects, primarily tasked with collecting datasets to train ML algorithms. The algorithms use supervised and unsupervised ML technology to support predictive capabilities. According to October 2025 data from ZipRecruiter, the typical range of annual salaries in this profession is $101,500 to $155,000, with an average annual salary of $128,769.
ML/AI projects require teams of highly proficient, experienced data scientists, analysts, developers and engineers, and AI integration is expanding exponentially. Combined with a proliferation of new AI technologies, this results in a perpetual shortage of skilled professionals needed to meet high demand.
AI is advancing so rapidly that even working professionals need to continuously develop new skills and expertise to stay current. Education and training are essential to keep pace and excel amidst constant disruption in AI-related careers.
Why Consider the A-State Online Artificial Intelligence Program?
A-State’s online B.S. in Digital Technology & Design – Artificial Intelligence program curriculum prepares graduates for high-demand, lucrative roles in advanced technology applications. Comprehensive coursework deepens student insights into computational intelligence, enhancing their ability to devise innovative solutions to business challenges.
The program emphasizes the analysis and design of AI and develops proficiency in critical processes like Cloud deployments. These are among the driving factors transforming the workplace, and A-State’s program prepares graduates to participate in — and lead — that transformation.
Learn more about A-State’s online Bachelor of Science in Digital Technology & Design with a Concentration in Artificial Intelligence program.