Online M.S. in Media Management programs

Qualify for greater career opportunities when you earn our Master of Arts in Communication Studies 100% online. Delve into an expanded study of communication theories that resonate with broad and specific audiences and develop expertise that is highly valued across all industries.

Designed to impart a firm grasp of the principles of effective communication through a variety of formats, the curriculum provides you with in-demand expertise and strengthens your understanding of multicultural and nonverbal communication concepts. Throughout this online master's program, you will grow your proficiency in the subtleties of different communication channels and methods—preparing you to voice your message in a format that best resonates with your audience.

The Master of Science in Media Management, Public Administration online program gives you in-depth knowledge of administrative organizational structures, regulations and ethics, and multichannel marketing. This uniquely versatile program is the only degree of its kind in Arkansas, combining an essential foundation in media communications with a broad range of coursework.

You can tailor this distinctive program to your specific interests. Select from coursework covering such topics as administrative behavior, administrative leadership, administrative ethics, human resources management, public information management, media account management, and the integration of social media in strategic communications.

Sharpen your skills in public relations, integrated communications, news and broadcast in the Master of Science in Media Management, Mass Media Management online program.

This unique program—the only one of its kind in Arkansas—combines a strong foundation in media communications with knowledge and skills tailored to your career goals. In addition to emphasizing skills in emerging media and communications, this program prepares you for management positions to help you advance in your career. You will study topics such as media entrepreneurship, crisis communication, media account management, and more.

Amplify your career in communications with the Master of Science in Strategic Communications – General online degree. This online program enhances your abilities to strategically influence and further an operational mission through communication—making you an invaluable asset to virtually any organization.

Learn how to use an array of tools to craft, track and measure communication effectiveness while gaining a full understanding of paid, earned, shared and owned media. Plus, successful graduates earn Hootsuite^™ certification.

Bump up your marketability with the Master of Science in Media Management, Digital Management online program. This program offers a niche skill set you can use in almost any industry. Deepen your knowledge of emerging media and digital advertising, social media metrics, and communication strategies. You will explore and apply the integration of social media tools within the mass communications, news, advertising, and public relations industries.

This unique online program—the only one of its kind in Arkansas—combines a strong foundation in media communications with knowledge and skills tailored to your career goals. You will study interactive advertising, social media measurement, the use of social media in strategic communications, and more.

Gain the critical thinking, analytical and practical skills you need to develop and implement communication strategies that address real-world issues with the Master of Science in Strategic Communications with an Emphasis in Technology Law and Policy online degree. Learn how to deploy an array of tools to craft, track and measure communication effectiveness while gaining a functional understanding of paid, earned, shared and owned media.

You will also connect theory to practice with a capstone project in which you devise solutions and strategies for a real-world communication issue. Upon completion of the program, you will graduate Hootsuite^™-certified.

Combine your global interests with your communication talents when you earn a Master of Science in Strategic Communications with an Emphasis in Global Communications online degree.

In this M.S. in Strategic Communications – Global Communications program, you will sharpen your communication and research skills and give yourself the opportunity for higher-level roles in global organizations. Acquire specialized expertise in creating messages and communication strategies applicable across languages, cultures, and technologies. Learn to understand and utilize audience analysis tools and advertising methods to advance messaging and explore empirical research in mass communications.

Amplify your messaging effectiveness and add to your career capabilities with the completely online Master of Science in Strategic Communications with an Emphasis in Social Media program. Learn career-boosting skills such as consumer analysis with media research, appropriate use of social media tools to align with marketing strategies, reaching diverse audiences and tracking the effectiveness of social media initiatives.

As part of the core coursework, you will gain full comprehension of Google Ads, Nielsen, Arbitron and SRDS as well as a strong grasp of crafting, tracking and measuring the effectiveness of social media messaging. Graduate career-ready with HootSuite™ certification and a deep knowledge of identifying and utilizing appropriate social media tools and conducting consumer analysis through research in media industries.