Arkansas State University
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GRADUATE DEGREE
The Master of Science in Media Management, Public Administration online program gives you in-depth knowledge of administrative organizational structures, regulations and ethics, and multichannel marketing. This uniquely versatile program is the only degree of its kind in Arkansas, combining an essential foundation in media communications with a broad range of coursework.
You can tailor this distinctive program to your specific interests. Select from coursework covering such topics as administrative behavior, administrative leadership, administrative ethics, human resources management, public information management, media account management, and the integration of social media in strategic communications.
GRADUATE DEGREE
Sharpen your skills in public relations, integrated communications, news and broadcast in the Master of Science in Media Management, Mass Media Management online program.
This unique program—the only one of its kind in Arkansas—combines a strong foundation in media communications with knowledge and skills tailored to your career goals. In addition to emphasizing skills in emerging media and communications, this program prepares you for management positions to help you advance in your career. You will study topics such as media entrepreneurship, crisis communication, media account management, and more.
GRADUATE DEGREE
Bump up your marketability with the Master of Science in Media Management, Digital Management online program. This program offers a niche skill set you can use in almost any industry. Deepen your knowledge of emerging media and digital advertising, social media metrics, and communication strategies. You will explore and apply the integration of social media tools within the mass communications, news, advertising, and public relations industries.
This unique online program—the only one of its kind in Arkansas—combines a strong foundation in media communications with knowledge and skills tailored to your career goals. You will study interactive advertising, social media measurement, the use of social media in strategic communications, and more.
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Master of Science in Media Management, Public Administration
Duration: 12 months Credit Hours: 30 Tuition: $350 {tuition_specification_type_per_course}*
Apply by: 12/15/25 Start class: 1/12/26
The Master of Science in Media Management, Public Administration online program gives you in-depth knowledge of administrative organizational structures, regulations and ethics, and multichannel marketing. This uniquely versatile program is the only degree of its kind in Arkansas, combining an essential foundation in media communications with a broad range of coursework.
You can tailor this distinctive program to your specific interests. Select from coursework covering such topics as administrative behavior, administrative leadership, administrative ethics, human resources management, public information management, media account management, and the integration of social media in strategic communications.
Master of Science in Media Management, Mass Media Management
Duration: 12 months Credit Hours: 30 Tuition: $350 {tuition_specification_type_per_course}*
Apply by: 12/15/25 Start class: 1/12/26
Sharpen your skills in public relations, integrated communications, news and broadcast in the Master of Science in Media Management, Mass Media Management online program.
This unique program—the only one of its kind in Arkansas—combines a strong foundation in media communications with knowledge and skills tailored to your career goals. In addition to emphasizing skills in emerging media and communications, this program prepares you for management positions to help you advance in your career. You will study topics such as media entrepreneurship, crisis communication, media account management, and more.
Master of Science in Media Management, Digital Management
Duration: 12 months Credit Hours: 30 Tuition: $350 {tuition_specification_type_per_course}*
Apply by: 12/15/25 Start class: 1/12/26
Bump up your marketability with the Master of Science in Media Management, Digital Management online program. This program offers a niche skill set you can use in almost any industry. Deepen your knowledge of emerging media and digital advertising, social media metrics, and communication strategies. You will explore and apply the integration of social media tools within the mass communications, news, advertising, and public relations industries.
This unique online program—the only one of its kind in Arkansas—combines a strong foundation in media communications with knowledge and skills tailored to your career goals. You will study interactive advertising, social media measurement, the use of social media in strategic communications, and more.
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