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What Is a Bachelor’s Degree in Social Media Management?

If you want to work in social media, you may be wondering what a bachelor’s degree in social media management is, what you should expect, and what the benefits are. Arkansas State University offers a Bachelor of Science in Strategic Communications – Social Media Management program online. Here is an overview of the program, the courses required and how the program can benefit students.

Degree Overview

To receive a social media degree from Arkansas State, students must complete a total of 120 credit hours. (Most courses are three credit hours.) Of the 120 hours, 21 hours are required in courses that emphasize social media management, plus 20 hours in upper level communications courses.

Students are also required to take 35 hours of General Education courses to complete the degree. Obtaining the degree also requires six hours of additional required courses. Students need to take 18-21 hours of courses in one of three minors: Political Science, Sociology or Criminology.

Finally, students need to take 14-17 credit hours in elective courses. These can either come from the minor courses and/or general education courses not taken as requirements.

Types of Courses

The individual courses have a wide range of subjects including content creation, strategy and metrics. In Media Writing, for example, you will learn to write content for the internet, broadcast and print. In Strategic Writing you will learn forms and styles for multimedia platforms. In Social Media in Strategic Communications you will examine and then apply social media tools and learn to integrate them into an organization’s overall marketing strategy. In Social Media Measurement you will learn optimal ways to measure and grow an organization’s return on investment (ROI).

What to Expect

A-State’s BS in Strategic Communications – Social Media Management program is offered completely online. Online programs are highly convenient for recent graduates who want to work as they complete a degree or for working adults who want to return and finish a degree. You can complete coursework over a seven-week semester when and where it is convenient for you.

Benefits of a Social Media Degree

Social media platforms like Facebook, Twitter, YouTube and Instagram continue to grow in popularity. New social media channels are on the horizon. For businesses, schools and nonprofits, they create brand awareness and loyalty. Social media engages users in a conversation about those organizations and gives them feedback.

Social media managers are integral to an organization’s operations. They are experts in developing the metrics that let organizations know if their messages are being received. They are also skilled in generating sales leads and crafting social media strategies that increase ROI, which is vital to any organization.

A rapidly growing field like social media management is a good field for career growth. Ninety-seven percent of marketers indicated that they thought social media management was important to their organization, with 80 percent reporting that they believe it increased traffic to their web site. And yet, 85 percent of them are not sure that the particular social media tools they use are the best.

That creates a big opportunity for people trained as experts in social media to lead them. That is one of the benefits of earning a degree in social media management.

Learn more about the Arkansas State University online BS in Strategic Communications – Social Media Management program.


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