Sport Management Bachelor's Degree Online
This flexible online sports management degree program gives you the tools and qualifications to play a rewarding role in the sport industry. Pursue a career path in recreation, fitness, esports or event management, or prepare for leadership in amateur and professional athletics.
Program Overview
Learn more about our online sports management degree
Turn your passion for sports into a game-changing career with a B.S. in Sport Management degree from A-State Online. Develop critical-thinking, communication and leadership skills that will enhance your resume and help you stand out as a professional who can handle issues and challenges within the sports sector. You will explore topics such as diversity; marketing data; optimizing ROI; sport promotion; the e-Sports emergence; the operation of athletic centers and recreational facilities; and legal issues related to the sports, exercise and fitness industries.
Tailor this program to your specific interests and boost your marketability by adding an A-State undergraduate certificate, which is included with your tuition. Choose from career-ready certificates that focus on social media; graphic communications; leadership studies; Name, Image and Likeness (NIL) and more.
In this program you will:
- Gain broad exposure to and knowledge of the business of sports
- Identify specific areas of interest within the sports industry that may be a future career path (or career path development)
- Develop critical-thinking skills around current issues in sports
- Expand management and organizational skills for a position in the business of sports
- Gain broad exposure to and knowledge of the business of sports
- Identify specific areas of interest within the sports industry that may be a future career path (or career path development)
- Develop critical-thinking skills around current issues in sports
- Expand management and organizational skills for a position in the business of sports
Prepare for an exciting role, such as:
- Events Manager
- Sports Marketing Manager
- Facilities Coordinator
- Fitness Representative
- Events Manager
- Sports Marketing Manager
- Facilities Coordinator
- Fitness Representative
Learn industry-relevant skills that employers seek:
- Communication
- Fundraising
- Sales and promotion
- Public relations
- Communication
- Fundraising
- Sales and promotion
- Public relations
Also available:
A-State offers a variety of online undergraduate programs. Explore opportunities such as the online bachelor's degree in nutrition and online bachelor's degree in health studies.
Accreditation
Commission on Sport Management Accreditation
Tuition
Tuition information for the online sports management bachelor's degree
A-State's online programs are affordable and convenient. You may also qualify for financial aid. Learn more.
The B.S. in Sport Management online program offers the same low, pay-by-the-course tuition to all U.S. residents. All fees are included. Tuition may be subject to change on a yearly basis.
Tuition breakdown:
Transfer your credits for lower tuition
Use our Tuition Estimator to see how affordable your degree could be. Slide the notch to the number of credits you've already earned—which may qualify for transfer credit—to get an estimate of what your degree might cost.
Transcripts sent from other colleges and universities will be evaluated, and accepted credits will be added to the student's A-State record. The Tuition Estimator is not a guarantee or predictor of the number of credit hours that will be accepted.
You may be closer to Graduation than you think!
A-State-approved credit for prior learning recognizes your previous accomplishments, reducing your tuition costs and time to graduation.
Calendar
The schedule for our bachelor’s in sport management program
Our B.S. in Sport Management is a flexible online program featuring accelerated coursework and multiple start dates per year.
Please note Summer 1 and Summer 2 terms are 5 weeks in duration for this program.
| Term | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Payment Due | Last Class Day |
|---|---|---|---|---|---|---|
| Spring 1 | 1/12/26 | 12/15/25 | 12/15/25 | 1/8/26 | 1/9/26 | 2/27/26 |
| Spring 2 | 3/9/26 | 2/23/26 | 2/23/26 | 3/5/26 | 3/6/26 | 5/1/26 |
Now enrolling:
Have questions or need more information about A‑State online programs?
Ready to take the next step toward earning your degree online from A-State?
Admissions
Are you ready to apply? Check our admission requirements.
Arkansas State University has a streamlined admission process that makes it easy for you to enroll in the B.S. in Sport Management online program. Enrollment specialists are available to walk you through the admission process, so you will be able to complete your application quickly.
Admission Requirements:
- Online application
- Official transcripts
- 2.0 GPA for transferring credits
There are several paths to admittance at A-State:
- If you have 13 or more transferrable college credit hours, you would be admitted if you have a cumulative college GPA of at least 2.0 on previous college coursework
- If you have 0-12 transferrable college credit hours and have been out of high school for five years or more, you would be admitted if you:
- Have a high school diploma or state-approved equivalent
- Have completed 12 or fewer earned college hours
- Have never enrolled as a student at A-State
- If you have 0-12 transferrable college credit hours and have been in high school within the last 5 years, you would be admitted if you have one of the following:
- 3.0 cumulative high school grad point average (or GED test score equivalent), OR
- 19 minimum ACT super score or minimum 990 combined SAT super score, OR
- Class rank in the top 20% of your graduating class
​Application Submission Requirements
Submitting your application takes three easy steps: filling out the application, submitting your documents and paying the application fee.
- When completing the online application, select 100% online student and then complete all the steps on the online application.
- Pay $30.00 non-refundable application fee.
- Submit all official college transcripts.
- Submit official high school transcripts (if applicable).
- Submit official ACT/ SAT test scores (if applicable).
Note: If you have 0-12 transferrable college hours, test scores will still need to be submitted for reporting purposes to the Arkansas Department of Higher Education (ADHE); however, they are not needed for an admission decision. Accuplacer test scores are an acceptable alternative to ACT/SAT scores.
If you have any questions along the way, call us at 866-621-8096 and we’ll be happy to help answer questions.
Document Submission Address
Submit all documents to:
A-State OnlineP.O. Box 2520
State University, AR 72467
Fax: 870-972-3548
Email: [email protected]
For Non-US Postal Mail Overnight Delivery Only:
A-State Onlinec/o Central Receiving
2713 Pawnee St.
Jonesboro, AR 72401
Courses
What you'll learn in your sport management online courses
To earn your Bachelor of Science in Sport Management, you need to complete 120 credit hours of coursework. The program includes 38 credit hours of general education courses, 50 credit hours of major courses, 12 credit hours of certificate courses, and 20 credit hours of electives. You can finish faster by transferring previously earned credit hours. Transfer credit hours will be evaluated during the admission process.
Visit the Course Registration page to view the course schedule for this degree.
These courses must be taken to complete your degree. HPES 1883 must be completed only if HPES 1013 is not completed as the First Year Making Connections Course, therefore this is 0-3 hours in Major Requirements.
What is the business of esports?
The business of esports examines the commercial ecosystem of competitive gaming including organizational structures, revenue streams, and tournament operations. It encompasses sponsorships, media rights, merchandising, team management, and league operations. This rapidly growing industry bridges traditional sports business with digital entertainment.
This course explores the historical background of video gaming and the emergence of the esports industry. Students will assess esports through the lenses of sport, business, and event management.
Upon completion, students will be able to:
Summarize and illustrate the history of video games by identifying impactful games and events
Define esports and differentiate between casual and competitive gaming
Identify the transition from casual gaming to esports
Compare esports organizations with other emerging sports and leagues
Contrast popular esports games, leagues and organizations
Identify ethical issues related to the growth of esports
Assess the potential for esports integration into the NCAA or other intercollegiate athletic entities
What is sports promotion and sales management?
Sports promotion and sales management focuses on marketing sports products and generating revenue through ticket sales and corporate partnerships. It involves promotional campaign development, customer relationship management, and brand building. This discipline drives fan engagement and revenue for sports organizations.
This course explores theories, concepts and research related to sport consumer behaviors, offering a strategic marketing perspective on the sports industry. Organized around two core themes — sport as a medium and sport as a product — students will examine how sports can be leveraged to promote external brands and how marketing principles apply directly to sports and entertainment products.
Upon completion, students will be able to:
Identify and analyze key problems, issues, and challenges within sport marketing
Develop and apply effective marketing strategies and comprehensive marketing plans
Explore and recognize a wide range of career opportunities within the sport industry
Understand the structure of the sport industry and utilize the marketing mix in sport and entertainment contexts
What is economic and financial management for sport organizations?
Economic and financial management for sport organizations applies financial principles to athletics business operations. It includes budget preparation, financial analysis, revenue forecasting, and pricing strategies. This discipline develops quantitative skills for resource allocation across professional, collegiate, and commercial sport enterprises.
This course explores practical competencies in financial statement interpretation, budget development, and statistical analysis using sport industry datasets. Students will develop practical skills in financial analysis, reporting and strategic decision-making within sport and entertainment contexts.
Upon completion, students will be able to:
Apply finance and business concepts in sport or entertainment settings
Produce a computer-generated research report in a business-standard format
Interpret statistical findings in management research reports
Analyze financial data, make recommendations, and produce departmental budgets
Discuss sport and entertainment business practices
You must complete one of the online undergraduate certificates, which totals 9-12 credit hours. The certificate programs that best complement the B.S. in Sport Management degree are: Corporate Media, Game Production and Development, Graphic Communication, Social Media Management, and Name, Image and Likeness (NIL) though you may choose any certificate currently offered.
You must complete 20-23 credit hours of electives to satisfy the 120 credit hours required for this program. Courses may be chosen with the assistance of an advisor and per your degree plan. Electives can come from any courses offered as long as prerequisites are met.
Students must take the following courses.
First-year course - Students must take the following Making Connections online course. If you transfer in more than 12 credit hours, you will not be required to take the Making Connections course. You may replace that 3-hour course with a 3-hour elective course.
First-year course (3 hours)
HPES 1013
Departmental (3 hours)
COMS 1203
Communication Requirement (6 hours)
ENG 1003
ENG 1013
Mathematics Requirement (3 hours)
Students must take MATH 1023 or any MATH course that requires MATH 1023 as prerequisite.
Arts and Humanities Requirement (6 hours)
You must complete 6 credit hours from this section. At least one course must be selected from MUS 2503, THEA 2503, or ART 2503, and at least one course must be selected from ENG 2003, ENG 2013, or PHIL 1103.
Social Sciences Requirement (9 hours)
Students must complete 12 credit hours of Social Sciences courses. At least one course must be selected from POSC 2103, HIST 2763 or HIST 2773.
Life Science Requirement (4 hours)
Students must take either BIO 1003 with BIO 1001 lab or BIO 2203 with BIO 2201 lab.
Physical Sciences Requirement (4 hours)
Students must complete CHEM 1043 with CHEM 1041 lab.
Course Descriptions