Traditionally, the Bachelor of Business Administration (BBA) has focused on core business principles and operations while the BSBA has delved into integrated science, research and business technology. However, due to the rapid evolution of global economics, digital commerce and automated supply chain logistics over the last decade, curriculum for the two degrees may now have a bit more in common.

The BSBA remains the better option if you are seeking a thorough business education that prepares you to grow, adapt and thrive as a leader. While you prepare for strategic and management roles, you also will gain experience using the digital tools and technologies that are driving business innovation in every industry.