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Online Certificate in Social Media Management

Complete Coursework: As little as 4 months Credit Hours: 12 Tuition: $236 per credit hour. This price includes the administrative fee.

The A-State Certificate in Social Media Management online program prepares students to develop, implement and manage communications strategies that employ digital advertising campaigns, social media components, and more.

This 100% online undergraduate program gives students the tools to measure the effectiveness of online advertising campaigns while constructing multimedia content for social media sites to achieve organizational strategic communications goals. As part of the program, students will become certified in HootSuite™ and Google AdWords.

This online certificate program promotes problem solving, strong communication skills, and professional conduct and integrity. Students will enhance their ability to:

  • Think critically, creatively and independently
  • Conduct research and evaluate information using appropriate methods, including applying basic numerical and statistical concepts
  • Understand concepts and apply theories in the use and presentation of messages, images and information
  • Write correctly and clearly in forms and styles appropriate for communications professions, audiences and purposes served
  • Critically evaluate their own work and that of the others for accuracy, fairness, clarity, appropriate style and grammatical correctness
  • Apply current tools and technologies appropriate for communications professions—and to understand the digital world
  • Communicate effectively using words and images for multiple platforms, ranging from interpersonal communication to digital media
  • Understand the principles and laws of freedom of speech and press and how they are applied national and internationally
  • Comprehend the history and role of professionals and institutions in shaping communications
  • Foster professional principles and work ethically in pursuit of truth, accuracy, fairness and diversity

Textbook Information (.PDF)

This program requires Live Text.


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Program Requirements

In order to earn the Certificate in Social Media Management online, students must complete four courses (12 credit hours).

Course examines concepts and applications of social media within mass communications, news, advertising and public relations industries. We will explore and apply social media tools, integrating them into an organization's overall communication strategy.
Course introduces students to the world of interactive online advertising. It surveys a variety of important topics, from integrating social media initiatives into the overall marketing communications plan to online display ads to developing an effective search engine advertising/marketing strategy.
Social media strategies are grounded in the generation of meaningful, tangible data and the ability to prove positive Return on Investment (ROI) based upon insights garnered from the analysis of social media metrics. It is essential to measure and improve social media ROI while developing advertising, public relations and integrated marketing communications campaigns on social media. This course is aimed to build and maintain your case through learning what kind of measurement mechanisms to employ, identifying what data points are meaningful, manipulating social media data, and examining the impact of social media analytics on the development of social media strategies.
Course is a study of recent strategic communication cases involving business, industry, institutions and government. Students conduct a comprehensive strategic communication case study for a given client.
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