The field of fashion merchandising and marketing is a fast-paced field that involves product management, consumer behavior, marketing channels, pricing strategies, supply chain strategy and more. As a recent McKinsey & Company report notes, 97% of merchandising professionals in 2023 expected their cost of goods (and selling in general) to rise into 2024. Additionally, 98% of fashion executives had the priority in 2023 to improve their go-to-market and merchandising processes.
Through Arkansas State University (A-State), aspiring fashion professionals can begin a life-changing journey in the world of fashion merchandising and marketing without leaving the comfort of their homes. A-State’s online Bachelor of Science (B.S.) in Fashion Merchandising and Marketing program is designed for those who are passionate about fashion and eager to dive into the business side of the industry.
The comprehensive curriculum sets this program apart as it blends foundational business principles with specialized knowledge tailored to those who want to work in fashion. Whether students dream of becoming a buyer, visual merchandiser, brand manager or fashion marketing manager, this degree prepares them with the necessary skills to thrive in various roles within the fashion industry.
What Will I Study in A-State’s Online B.S. in Fashion Merchandising and Marketing Program?
Upon enrolling in A-State’s online program, students can expect to dive into a diverse range of fundamental fashion business subjects. From understanding consumer behavior and market trends to mastering the intricacies of retail management and product development, course topics give students a well-rounded understanding of the industry.
Core courses cover essential concepts, such as fashion marketing, textiles, fashion promotion and merchandising strategies. Students also explore the intersection of technology and fashion, learning to leverage digital platforms and e-commerce to drive sales and enhance brand visibility.
Students also can gain practical experience through internships and hands-on projects, allowing them to apply theoretical knowledge in real-world settings and a capstone project that showcases their skills and expertise.
Develop In-demand Skills and Knowledge for the Fashion Industry and Beyond
Graduates of A-State’s program emerge with a versatile skill set in demand across various industries. Students develop transferable skills applicable to many professions through coursework focused on marketing, selling techniques, sales prospecting, procurement and purchasing.
Today’s employers value individuals with strong analytical abilities, strategic-thinking skills and a deep understanding of consumer behavior — which are integral components of A-State’s curriculum. Whether pursuing a retail, marketing or business development career, graduates are equipped to work in the fashion industry and drive business success.
What Kinds of Careers Will This Fashion Business Degree Prepare Me For?
The career prospects for graduates of A-State’s online B.S. in Fashion Merchandising and Marketing program are as diverse as the industry itself. Armed with a solid foundation in business and specialized knowledge in fashion, graduates can explore a variety of exciting career opportunities:
- Buyer. A buyer is responsible for selecting and purchasing merchandise for retail stores. They play an important role in driving sales and determining which products to sell.
- Visual merchandiser. With a keen eye for design and aesthetics, visual merchandisers create captivating displays that showcase products and attract customers.
- Brand manager. Charged with building and maintaining a brand’s identity, brand managers develop marketing strategies to position brands effectively in the marketplace.
- Merchandiser. A merchandiser is responsible for selecting and managing the merchandise for a retail store or brand.
- Fashion marketing manager. Fashion marketing managers lead marking campaigns and promotional efforts to elevate brand awareness and drive customer engagement.
A-State’s online B.S. in Fashion Merchandising and Marketing program helps individuals turn their passion for fashion into a rewarding and fulfilling career. With a strong curriculum, hands-on experience and a focus on developing transferable skills, students graduate ready to succeed in the fashion industry and beyond.
Learn more about A-State’s online Bachelor of Science in Fashion Merchandising and Marketing program.